An iron curling is the sort of equipment used to modify the hair structure or form by heat. When used on hair to make bowls or waves on hair, curling irons or curling tongs are used to make various curls of varying sizes. One of the key elements expected to drive the curling iron market is the development rate is the increase in the usage of affordable hair treatment products owing to the increasing attention on personal appearance. In addition to this, increased use and preference are anticipated to stimulate the growth of the curling iron market throughout a projected period for various styling products with changeable settings and digitally exact heat levels. The expansion in the entertainment sector and salons as customer’s change their lifestyles contribute to the increase in demand for personal care goods. The e-commerce company has offered customers wishing to acquire hair supplies and equipment. The advent of the pandemic had lowered demand and sales due to constraints to the operating operations of the commercial industry.
COVID-19 Impact Analysis
- The advent of the global pandemic, COVID-19, has affected the curling irons market negatively. A curling iron is a hair grooming product that helps transform a person's look. During the ongoing pandemic, curling irons was not considered a necessary product. Therefore, the demand for curling irons has decreased during these times.
- As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. There was a restriction on the import and export of curling iron as it was not an essential product. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
- The production process for new batches of curling iron had become a challenge for companies due to the limited availability of labor, disrupted supply of raw material, and logistic issues.
Top Impacting Factors
An increasing desire for portable goods that use less time will probably drive the growth of the market. The younger generation is likely to get substantial traction from technologically improved items that are projected to boost the industry. Consequently, companies are producing sophisticated goods to meet the increasing expectations of consumers.
Curling irons are projected to generate development possibilities for firms operating on the market as social media influence, DIY hairstyling and instructional videos, particularly among millennial, expand. The beauty businesses are focused on involving their clients by these influencers and famous individuals.
The adaption of ever less plentiful raw materials such as chemicals, metals, organic substances and others has a detrimental effect on the product's price. Similarly, increasing costs are projected to raise the cost of moving raw resources from one location to another Moreover, the higher cost of employing trained workers who extract and manufacture raw materials in a useable form indirectly helps to increase the cost of the product. The increased tax on raw material imports and exports between countries is anticipated to boost curling irons price.
Market Trends
Market Player Focusing on Internet Sales Platforms
- Although supermarkets and hypermarkets are still dominating distribution networks, their online presence is progressively growing. Most people want to buy real equipment at actual shops to have its characteristics, performance and usefulness first hand. Retail channels were flourishing until several months ago they even cooperated with big brands, who sought effective action to reach customers. While organized retail advancements have offered unbelievable prospects for expansion, lock-downs due to continuing pandemics have highlighted the sector's vulnerability. Therefore, companies seek to harness their internet potential.
Curling Tongs have Experienced More Sales than Curling Wands
- A curling iron is mainly available in curling tongs and curling wands. Some other varieties are available also, although both account for the largest part of market revenues. Curling tongs are probably more popular among them. The advent of upgraded models with improved fixtures and functionalities would help the sector to flourish. Manufacturers are also experimenting with various materials such as simple metal, ceramic, and tourmaline for heating plates that will offer protection of hair strands. The addition of benefits is why the curling tongs sector will stay dominating in the next several years. However, the home market has been in great demand in recent years for curling iron, and this market sector has dominated the market. The growing demand for low-cost curling iron will boost growth.
Key Benefits of the Report
- This study presents the analytical depiction of the curling irons industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the curling irons market share.
- The current market is quantitatively analyzed to highlight the curling irons market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed curling irons market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the curling irons market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Curling Irons Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Technology |
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 By Material |
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 By Price Point |
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 By Application |
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 By Distribution Channel |
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 Key Market Players | Spectrum Brands, Inc, Havells India Ltd., Coty Inc, Wella Operations USA LLC, Nykka E-Retail Pvt Ltd, Koninklijke Phillips N.V, Sally Beauty Supply LLC, Vega Industries Pvt Ltd., Sharp Beauty, Inc, Conair Corporation |
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