Advancement in digital technology has led to the development of curved display devices. These displays are flexible, unbreakable, and bendable. The display surfaces feature bending lines which extend in both the directions. Curved displays have been adopted or are used currently in smartphones, televisions, computers, and other devices. The quality of display has been improving over the years, as these displays are designed to provide high quality digital content with low power consumption. Curved display technology is the latest display technology in the electronics market and is gaining keen interest among the users. This has led electronic manufacturers to adopt curved display technology in their products and work toward developing high end resolution curved displays.

The global curved display market is segmented into type, application, end user, and region. Based on type, the market is further segmented into LCD, EPD, LED, OLED. In terms of application, the market is sub-divided into smartphones and tablets, televisions, smart wearable’s, laptops and computers, others. Based on industry vertical, the market is bifurcated further into consumer electronics, transportation, retail, advertising, and others. Geographically, the global market is divided across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, and Rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, Africa).

Key players of the curved display market analyzed in the research include Samsung Electronics, LG Display Co. Ltd., Sony Corporation, Acer Inc., Toshiba Corporation, Panasonic, HP, VU Technologies, TCL Corporation, Japan Display Inc., and Others. They have adopted various strategies including new product launches, collaborations, partnerships, mergers & acquisitions, joint ventures, agreements, and others to gain a stronghold and international presence across the world.  

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The factors that drive the growth of the curved display market share include rising digital advertisements and increase in usage of OLED technology in electronic industries. Furthermore, these displays are bendable, unbreakable, lightweight, ultra-thin, shatter proof, and portable, which further contribute toward the market growth. Moreover, these displays are durable and consume less energy. Rise in pixel density and increase in demand for high quality user friendly display devices are expected to foster the market growth. Manufacturing complexities, and the associated high cost are the factors that hinder the market growth. However, increase in demand for electronic products such as smartphones, wearable devices, TVs, and others help in improving the market growth.

New product launches to flourish the curved display market

Recently, Royale was successful in developing super thin OLED displays which are 0.01mm thick and are foldable and flexible. Companies are trying to use this in their respected electronic devices for delivering future foldable devices. For instance, Apple and Samsung have already registered patents for foldable phones and Samsung is already using flexible OLED screen in its smartphones and televisions. 

These devices with curved display are anticipated to provide differentiation in terms of technology. The companies need to improve their sales. Moreover, the companies are experimenting to provide two screens at front and back and smartphone being foldable as well.

Surge in usage in Consumer Electronics and automotive applications 

There is a surge in automotive and industrial applications of curved display technology as there are many applications such as smartphones, TVs, monitors, and others in which its advantages can be realized. Human machine interface (HMI) used in automotive industries reflects the technological accomplishments and analyses the demand for the consumer electronics market. The best way to get rid of analog components like buttons, knobs, and others in HMI is by using curved displays.

As the emphasis of curved display technology in consumer electronics and automotive applications is to be user friendly, their demand in these sectors is expected to increase as well.

COVID-19 scenario Analysis: 

• The global curved display market share has been significantly impacted by the COVID-19 outbreak. New projects have stalled. 
• The global factories have struggled to manufacture, integrate and assemble new curved display technologies as workers have stayed in their homes and even the already available devices in various warehouses cannot be transported due to current rules and regulations which in turn has disrupted the global supply chains.
• The impact of COVID-19 on curved display market size is temporary as just the production and supply chain is stalled. Once the situation improves, production, supply chains, and demand for these products are gradually going to increase.
• This will provide opportunities for companies to think about ways of increasing production, research about technologies, and improve the current products.

Market scope and structure analysis:

Key benefits of the report:

• This study presents the analytical depiction of the global flexible curved display industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global curved display market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global curved display market trends and growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global curved display market size analysis based on competitive intensity and how the competition will take shape in coming years. 

Key segments covered:

Questions answered in the curved display market research report:

• What are the leading market players active in the curved display market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the flexible curved display market?
• What are the projections for the future that would help in taking further strategic steps?