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Allied Market Research

Customer Data Platform Market by Component (Solution and Services), Deployment (On-premise and Cloud) Organization Size (Large Enterprises and Small & Medium-sized Enterprises), Application (Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, and Security Management), and Industry Vertical (BFSI, Retail & E-commerce, Media & Entertainment, Travel & Hospitality, Telecom & Information Technology (IT), Healthcare, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

A09892
Pages: NA
Jun 2021 | 268 Views
 
Author(s) : NA
Tables: NA
Charts: NA
 

COVID-19

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Customer Data Platform Market Insight

Customer data platform is a software that organizes and aggregates all customer data throughout. It checks the interest of customer in the product according to their region, geographical condition, their tradition, and use of product. This information will be utilized by other various systems, software, and marketing team. Customer data platform structures and collects real-time data into centralize and individual customer profiles. Customer data platforms is useful in both marketing and business operations. Customer data is the information, which customers leave behind, as they use the internet and interact with company’s offline and online via blogs, websites, in-store interactions, and e-commerce portals.

Customer Data Platform Market Scope and Structure Analysis:

Report Metric

Details

  Market size available for years

  2020–2027

  Base year considered

  2019

  Forecast period

  2021–2027

  Forecast units

  Value ($)

  Segments covered

Component, Deployment, Organization Size, Application,  Industry Vertical, and Regions

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia Pacific (China, Japan, India, and the Rest of Asia Pacific), Latin America (Brazil, Mexico, and the Rest of LATAM), and Middle East and Africa

  Companies covered

Major players analyzed in the market include Oracle corporation, SAP SE, Adobe, Salesforce.com Inc, Microsoft Corporation, SAS institute Inc, Teradata , Nice, Leadspace, Zylotech.

 

Impact of COVID-19 on Customer Data Platform Market:

  • The COVID-19 pandemic has acted as a catalyst for the development of automation technologies by global companies, especially in the area of drones for the purpose of surveillance and medicine delivery, IT industry. 
  • The unprecedented economic impact of COVID-19 on demand and supply, along with implications on geopolitics, and globalization, will influence the future of automation. 
  • The coronavirus pandemic may drive enhancement of automation, digitalization, and artificial intelligence (AI) in the automobile sector in post COVID era to improve resilience to future pandemics. 
  • In a situation like this, automation and robotics could reduce dependence on human labor and increase productivity, preventing the chances of future plant shutdowns. In addition to this, IoT, AI, and digitalization will become extremely relevant going forward and are going to define the new way of working. This lockdown provides us an opportunity to adopt these new trends, thus increasing the opportunities for the customer data platform market in the upcoming years. 

Top impacting factors and market opportunities and trends

Numerous factors such as growing annual budgeting expenses on marketing and advertisement by top key players in industrial verticals along with changing landscape of the customer intelligence in global market drives the market of global customer data platform market globally in forecast period. Moreover, growing of customer channels in exponential way also drives the market of global customer data platform market globally in forecasted period of time. However, some problem occurring regarding the customer data protection and concern data privacy along strict rules and regulation imposed by the government authority on the advertisement platform and industrial vertical hinder the growth of the market of global customer data platform market globally. Furthermore, increase in investment of top market key players in customer data performance and inclination of start-ups in towards customer data performance as well as increasing use of automated smart machinery to improve customer experience will create lucrative growth opportunity in the market of global customer data platform market globally. In forecast period of time.

Increase in annual budget expenses on marketing and advertisement

due to globalization competition in the market of every industrial is very high and increasing day by day. This will create difficulties for new start-ups to enter in the market to generate their position in the market as old and top players are having existing product with strong portfolio in the market. Sometime it will also difficult for existing players to withstand in the market as new start-ups are coming with new exiting offers on product by offering better quality product in low cost. This will increases the annual spending of companies on the marketing and advertising which will increases the use of customer data platform in industrial verticals. This will drive the market of global customer data platform market globally in forecast period of time.

Use of smart and automated machinery to improve the customer experience

Due to emergence of new technologies such as artificial intelligence and machine learning will forces organization to use of smart and automated machinery to improve the experience of the customer and serve them better service. This automated machinery required huge data to drive this machinery. This data provided by customer data platform. This factor will create lucrative opportunity in the global customer platform market globally in forecast period. 

Key segments covered:

Segments

Subsegments

  Component

  • Component
    • Platform
    • Services
  • Services
    • Consulting Services
    • Support and Maintenance

  Deployment

  • On-premises
  • Cloud

  Application

  • Personalized Recommendations  
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management      
  • Others (Data Enrichment and Data Monetization)
  •  

  Organization Size

  • Large Enterprises
  • Small & Medium-Sized Enterprises

  Industry Verticals

  • Banking, Financial Services and Insurance (BFSI)
  • Retail and E-Commerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and Information Technology (IT)
  • Healthcare
  • Others (Automobile, Government and Education)

 

Key benefits of the report:

  • This study presents the analytical depiction of the global customer data platform market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global customer data platform market share.
  • The current market is quantitatively analyzed from 2021 to 2027 to highlight the global customer data platform market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global customer data platform market analysis depending on competitive intensity and how the competition will take shape in coming years.
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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