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Customer Journey Analytics Market by Deployment (On-premise and Cloud), Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, and Others), Touchpoint (Web, Social Media, Mobile, Email, Branch/Store, Call Center, and Others), and Industry Vertical (BFSI, IT and Telecommunications, Retail and E-Commerce, Healthcare, Media and Entertainment, Travel and Hospitality, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A05972
Pages: 347
Feb 2020 | 2189 Views
 
Author(s) : Sneha Korad and Makarand Sinnarkar
Tables: 139
Charts: 87
 

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Customer Journey Analytics Market Statistics - 2026

The customer journey analytics market size was valued at $6.08 billion in 2018, and is projected to reach $26.88 billion by 2026, growing at a CAGR of 20.5% from 2019 to 2026. Rise in sophistication and digital data associated with customer journey analytics has proliferated new approaches and technologies to improve the customer experiences effort by IT teams which in turn has positively impacted the growth of customer journey analytics market.

As consumers interact and communicate with businesses through channel-to-channel and device-to-device, the need to deliver a durable relationship and exquisite customer experience has proliferated the growth of customer journey analytics market trends. As the customer journey analytics tools analyses critical and diversified data points across channels and devices into a single, unified, and meaningful journey the market has gained high traction from the recent past. Customer journey analytics leverage customer and company research and data to identify improvements to critical interactions along the customer journey.

Customer Journey Analytics Market

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Customer journey analytics are set of tools and applications that gather customer data through diversified or single source, analyses this data and provides insights on the customer data such as its buying patterns. A customer journey analytics provides marketers and customer experience specialists a powerful tool to understand customer expectations and engages with individual customers at a wide scale. Its ability to analyze diversified data points in real-time, helps businesses to discover the important customer journeys or patterns and prioritize these opportunities to positively impact business goals such as revenue growth, reduced churn, and improved customer experiences. 

Customer Journey Analytics Market
By Deployment

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On-Premise is projected as one of the most lucrative segments.

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The campaign management segment has anticipated high revenue growth in 2018. This is attributed to business-to-companies focused campaign management platforms and business-to-business focused marketing automation systems have evolved from single-channel email campaigns to encompass web, SMS, mobile applications, and many other sources. Thus, proliferation of online applications is a factor expected to boost growth of segment in the customer journey analytics market.

Customer Journey Analytics Market
By Application

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Campaign Management is projected as one of the most significant segments.

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The CJA market in North America was dominated in terms of revenue share in 2018 as players operating from this region have huge silos of gathered customer journey data. In addition, North America customer journey analytics market is expected to remain dominant during the forecast period as majority of key players such as IBM Corporation, Verint Systems, and Adobe Systems, operate from this region and have pioneered the customer journey analytics products and services. In addition, the North America region has well-developed IT infrastructure, due to which the analytics technology is expected to be adopted at the initial stages, which in turn has further supported the growth of the CJA market.

Customer Journey Analytics Market
By Touchpoint

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Email is projected as one of the most significant segments.

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The report focuses on the growth prospects, restraints, and market analysis. The study provides Porter’s five forces analysis of the customer journey analytics industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the customer journey analytics market.

Customer Journey Analytics Market
By Industry Vertical

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Retail and Ecommerce is projected as one of the most significant segments.

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Segment Review

The customer journey analytics market segmentation is on the basis of deployment, application, touchpoint, industry vertical, and region. By deployment, it is categorized into on-premise and cloud. On the basis of application, it is divided customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. On the basis of touchpoint, it is divided into web, social media, mobile, email, branch/store, call center, and others. Depending on industry vertical, it is categorized into BFSI, IT & telecommunications, retail & e-commerce, healthcare, media & entertainment, travel & hospitality, and others. Based on region, the CJA market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Customer Journey Analytics Market
By Region

2026
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific would exhibit the highest CAGR of 17.2% during 2019-2026.

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The key players operating in the global customer journey analytics market forecast include Acxiom LLC, Adobe Systems, Inc., BryterCX, IBM Corporation, Nice Ltd, Pointillist, Quadient, Salesforce.com, Inc., SAP SE, and Verint Systems.

Top Impacting Factors    

The major impacting factors that drive the growth of the global customer journey analytics market analysis include rise in demand for consistent customer support throughout business interaction, high availability of real-time customer data, and revolutionary expansion of retail industry in terms of technology aspects. However, complexity in overall data synchronization and data privacy factors are expected to impede the market growth to a certain extent. Furthermore, increase in focus toward innovative virtual touchpoints is an opportunistic factor of the market.

Growing Demand for Consistent Customer Support Throughout Business Interaction

Customer service plays a vital role in a success of an organization goals with high customer retention, acquisition, and satisfaction rate. Growing digital businesses across the globe has increased the need to boost the customer service reputation measures as a powerful differentiator in a competitive market. Business to business organizations have recognized the demand for higher experiences from consumers as a part of customer service due to rise in number of new entrants in the customer services market which in turn is driving the customer journey analytics market growth. 
Expansion of retail industry

Retail industry witnesses significant transformation from store sales to online platforms. Retailers have recognized the imperativeness to have a strong distribution and logistics network that supports global consumer demand. Rise in disposable income of individuals has positively impacted the growth of the retailing industry as the consumer expenditure increased. This has also led to rise in demand for quality products with higher customer experiences paving the way for digital businesses. Advent of e-commerce has driven the online retailing segment at a higher rate from the recent past. 

Key Benefits for Stakeholders:

  • This study includes the customer journey analytics market opportunity, analysis, trends, and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities of the customer journey analytics industry.
  • The customer journey analytics market share is quantitatively analyzed from 2018 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers & suppliers in the CJA market.

Key Market Segments:

By Deployment

  • On-premise
  • Cloud

By Application

  • Customer Segmentation and Targeting
  • Customer Behavioral Analysis
  • Customer Churn Analysis
  • Brand Management
  • Campaign Management
  • Product Management
  • Others

By Touchpoint

  • Web
  • Social Media
  • Mobile
  • Email
  • Branch/Store
  • Call Center
  • Others

By Industry Vertical

  • BFSI
  • IT and Telecommunications
  • Retail and E-Commerce
  • Healthcare
  • Media and Entertainment
  • Travel and hospitality
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • Germany
    • France
    • UK
    • Rest of Europe
  • Asia-Pacific 
    • Japan
    • China
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa
 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology

1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key forces shaping the global customer journey analytics market
3.3. Value chain analysis
3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Growing demand for consistent customer support throughout business interaction
3.4.1.2. Availability of real time data
3.4.1.3. Expansion of retail industry

3.4.2. Restraints

3.4.2.1. Complexity in overall data synchronization and data privacy

3.4.3. Opportunities

3.4.3.1. Focus on virtual touchpoints

3.5. Industry roadmap of customer journey analytics
3.6. Impact of government regulations on the global customer journey analytics market

CHAPTER 4: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT

4.1. Overview
4.2. On-premise

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country

4.3. Cloud

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATIONS

5.1. Overview
5.2. Customer segmentation and targeting

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country

5.3. Customer behavioral analysis

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

5.4. Customer churn analysis

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country

5.5. Brand Management

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country

5.6. Campaign management

5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country

5.7. Product Management

5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis, by country

5.8. Others

5.8.1. Key market trends, growth factors, and opportunities
5.8.2. Market size and forecast, by region
5.8.3. Market analysis, by country

CHAPTER 6: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY TOUCHPOINT

6.1. Overview
6.2. Web

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country

6.3. Social Media

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country

6.4. Mobile

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

6.5. Email

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

6.6. Branch/Store

6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country

6.7. Call Center

6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country

6.8. Others

6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market analysis, by country

CHAPTER 7: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY VERTICAL

7.1. Overview
7.2. BFSI

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country

7.3. IT & telecommunications

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country

7.4. Retail and e-commerce

7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis by country

7.5. Healthcare

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by country

7.6. Media & entertainment

7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis by country

7.7. Travel and hospitality

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country

7.8. Others

7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market analysis, by country

CHAPTER 8: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION

8.1. Overview

8.1.1. Market size and forecast, by region

8.2. North America

8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by deployment
8.2.3. Market size and forecast, by application
8.2.4. Market size and forecast, by touchpoint
8.2.5. Market size and forecast, by industry vertical
8.2.6. Market analysis, by country

8.2.6.1. U.S.

8.2.6.1.1. Market size and forecast, by deployment
8.2.6.1.2. Market size and forecast, by application
8.2.6.1.3. Market size and forecast, by touchpoint
8.2.6.1.4. Market size and forecast, by industry vertical

8.2.6.2. Canada

8.2.6.2.1. Market size and forecast, by deployment
8.2.6.2.2. Market size and forecast, by application
8.2.6.2.3. Market size and forecast, by touchpoint
8.2.6.2.4. Market size and forecast, by industry vertical

8.3. Europe

8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by deployment
8.3.3. Market size and forecast, by application
8.3.4. Market size and forecast, by touchpoint
8.3.5. Market size and forecast, by industry vertical
8.3.6. Market analysis, by country

8.3.6.1. Germany

8.3.6.1.1. Market size and forecast, by deployment
8.3.6.1.2. Market size and forecast, by application
8.3.6.1.3. Market size and forecast, by touchpoint
8.3.6.1.4. Market size and forecast, by industry vertical

8.3.6.2. UK

8.3.6.2.1. Market size and forecast, by deployment
8.3.6.2.2. Market size and forecast, by application
8.3.6.2.3. Market size and forecast, by touchpoint
8.3.6.2.4. Market size and forecast, by industry vertical

8.3.6.3. France

8.3.6.3.1. Market size and forecast, by deployment
8.3.6.3.2. Market size and forecast, by application
8.3.6.3.3. Market size and forecast, by touchpoint
8.3.6.3.4. Market size and forecast, by industry vertical

8.3.6.4. Rest of Europe

8.3.6.4.1. Market size and forecast, by deployment
8.3.6.4.2. Market size and forecast, by application
8.3.6.4.3. Market size and forecast, by touchpoint
8.3.6.4.4. Market size and forecast, by industry vertical

8.4. Asia-Pacific

8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by deployment
8.4.3. Market size and forecast, by application
8.4.4. Market size and forecast, by touchpoint
8.4.5. Market size and forecast, by industry vertical
8.4.6. Market analysis, by country

8.4.6.1. Japan

8.4.6.1.1. Market size and forecast, by deployment
8.4.6.1.2. Market size and forecast, by application
8.4.6.1.3. Market size and forecast, by touchpoint
8.4.6.1.4. Market size and forecast, by industry vertical

8.4.6.2. China

8.4.6.2.1. Market size and forecast, by deployment
8.4.6.2.2. Market size and forecast, by application
8.4.6.2.3. Market size and forecast, by touchpoint
8.4.6.2.4. Market size and forecast, by industry vertical

8.4.6.3. India

8.4.6.3.1. Market size and forecast, by deployment
8.4.6.3.2. Market size and forecast, by application
8.4.6.3.3. Market size and forecast, by touchpoint
8.4.6.3.4. Market size and forecast, by industry vertical

8.4.6.4. Rest of Asia-Pacific

8.4.6.4.1. Market size and forecast, by deployment
8.4.6.4.2. Market size and forecast, by application
8.4.6.4.3. Market size and forecast, by touchpoint
8.4.6.4.4. Market size and forecast, by industry vertical

8.5. LAMEA

8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by deployment
8.5.3. Market size and forecast, by application
8.5.4. Market size and forecast, by touchpoint
8.5.5. Market size and forecast, by industry vertical
8.5.6. Market analysis, by country

8.5.6.1. Latin America

8.5.6.1.1. Market size and forecast, by deployment
8.5.6.1.2. Market size and forecast, by application
8.5.6.1.3. Market size and forecast, by touchpoint
8.5.6.1.4. Market size and forecast, by industry vertical

8.5.6.2. Middle East

8.5.6.2.1. Market size and forecast, by deployment
8.5.6.2.2. Market size and forecast, by application
8.5.6.2.3. Market size and forecast, by touchpoint
8.5.6.2.4. Market size and forecast, by industry vertical

8.5.6.3. Africa

8.5.6.3.1. Market size and forecast, by deployment
8.5.6.3.2. Market size and forecast, by application
8.5.6.3.3. Market size and forecast, by touchpoint
8.5.6.3.4. Market size and forecast, by industry vertical

CHAPTER 9: COMPETITIVE LANDSCAPE

9.1. Key player positioning analysis, 2018
9.2. Top winning strategies
9.3. Competitive dashboard
9.4. Key developments

9.4.1. New product launches
9.4.2. Partnership
9.4.3. Collaboration
9.4.4. Acquisition

9.5. Patent analysis

9.5.1. By region (2004-2018)
9.5.2. By applicant

9.6. Case studies

9.6.1. Banque de France implemented IBM CPLEX solution
9.6.2. SM Customer Churn Analysis Convergence Inc. adopted SAS® Visual Analytics

CHAPTER 10: COMPANY PROFILES

10.1. Acxiom LLC

10.1.1. Company overview
10.1.2. Key Executives
10.1.3. Company snapshot
10.1.4. Product portfolio
10.1.5. Key strategic moves and developments

10.2. Adobe Inc.

10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. R&D Expenditure
10.2.7. Business performance
10.2.8. Key strategic moves and developments

10.3. BryterCX

10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.3.5. Key strategic moves and developments

10.4. International Business Machines Corporation

10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. R&D Expenditure
10.4.7. Business performance
10.4.8. Key strategic moves and developments

10.5. NICE Ltd.

10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. R&D Expenditure
10.5.7. Business performance
10.5.8. Key strategic moves and developments

10.6. Pointillist

10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio

10.7. Quadient

10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Product portfolio

10.8. Salesforce.com, Inc.

10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. R&D Expenditure
10.8.6. Business performance
10.8.7. Key strategic moves and developments

10.9. SAP SE

10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. R&D Expenditure
10.9.7. Business performance
10.9.8. Key strategic moves and developments

10.10. Verint Systems Inc.

10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. R&D Expenditure
10.10.7. Business performance
10.10.8. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 02. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR ON-PREMISE, BY REGION 2018–2026 ($MILLION)
TABLE 03. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 04. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 05. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CUSTOMER SEGMENTATION AND TARGETING, BY REGION  2018–2026 ($MILLION)
TABLE 06. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CUSTOMER BEHAVIORAL ANALYSIS, BY REGION 2018–2026 ($MILLION)
TABLE 07. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CUSTOMER CHURN ANALYSIS, BY REGION 2018–2026 ($MILLION)
TABLE 08. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR BRAND MANAGEMENT, BY REGION 2018–2026 ($MILLION)
TABLE 09. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CAMPAIGN MANAGEMENT, BY REGION 2018–2026 ($MILLION)
TABLE 10. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR PRODUCT MANAGEMENT, BY REGION 2018–2026 ($MILLION)
TABLE 11. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2018–2026 ($MILLION)
TABLE 12. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY TOUCHPOINT, 2018–2026 ($MILLION)
TABLE 13. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR WEB, BY REGION, 2018–2026 ($MILLION)
TABLE 14. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR SOCIAL MEDIA, BY REGION, 2018–2026 ($MILLION)
TABLE 15. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR MOBILE, BY REGION, 2018–2026 ($MILLION)
TABLE 16. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR EMAIL, BY REGION, 2018–2026 ($MILLION)
TABLE 17. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR BRANCH/STORE, BY REGION, 2018–2026 ($MILLION)
TABLE 18. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CALL CENTER, BY REGION, 2018–2026 ($MILLION)
TABLE 19. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 20. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 21. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR BFSI, BY REGION 2018–2026 ($MILLION)
TABLE 22. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR IT AND TELECOMMUNICATIONS, BY REGION  2018–2026 ($MILLION)
TABLE 23. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR RETAIL AND E-COMMERCE, BY REGION  2018–2026 ($MILLION)
TABLE 24. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR HEALTHCARE, BY REGION 2018–2026 ($MILLION)
TABLE 25. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR MEDIA AND ENTERTAINMENT, BY REGION 2018–2026 ($MILLION)
TABLE 26. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR TRAVEL AND HOSPITALITY, BY REGION 2018–2026 ($MILLION)
TABLE 27. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2018–2026 ($MILLION)
TABLE 28. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 29. NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 30. NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS 2018–2026 ($MILLION)
TABLE 31. NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 32. NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 33. NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 34. U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 35. U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 36. U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 37. U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 38. CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 39. CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 40. CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 41. CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 42. EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 43. EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS 2018–2026 ($MILLION)
TABLE 44. EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 45. EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 46. EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 47. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 48. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 49. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 50. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 51. UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 52. UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 53. UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 54. UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 55. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 56. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 57. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 58. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 59. REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 60. REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 61. REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 62. REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 63. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 64. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS 2018–2026 ($MILLION)
TABLE 65. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 66. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 67. ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 68. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 69. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 70. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 71. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 72. CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 73. CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 74. CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 75. CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 76. INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 77. INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 78. INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 79. INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 80. REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 81. REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 82. REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT  2018–2026 ($MILLION)
TABLE 83. REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 84. LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 85. LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS 2018–2026 ($MILLION)
TABLE 86. LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 87. LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 88. LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 89. LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 90. LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 91. LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 92. LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 93. MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 94. MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 95. MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 96. MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 97. AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2018–2026 ($MILLION)
TABLE 98. AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2018–2026 ($MILLION)
TABLE 99. AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2018–2026 ($MILLION)
TABLE 100. AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2018–2026 ($MILLION)
TABLE 101. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 102. PARTNERSHIP (2016-2019)
TABLE 103. COLLABORATION (2016-2019)
TABLE 104. ACQUISTION (2016-2019)
TABLE 105. ACXIOM LLC: KEY EXECUTIVES
TABLE 106. ACXIOM LLC: COMPANY SNAPSHOT
TABLE 107. ACXIOM LLC: PRODUCT PORTFOLIO
TABLE 108. ADOBE INC.: KEY EXECUTIVES
TABLE 109. ADOBE INC.: COMPANY SNAPSHOT
TABLE 110. ADOBE INC.: OPERATING SEGMENTS
TABLE 111. ADOBE INC.: PRODUCT PORTFOLIO
TABLE 112. BRYTERCX: KEY EXECUTIVES
TABLE 113. BRYTERCX: COMPANY SNAPSHOT
TABLE 114. BRYTERCX: PRODUCT PORTFOLIO
TABLE 115. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 116. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 117. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 118. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 119. NICE LTD.: KEY EXECUTIVES
TABLE 120. NICE LTD.: COMPANY SNAPSHOT
TABLE 121. NICE LTD.: OPERATING SEGMENTS
TABLE 122. NICE LTD.: PRODUCT PORTFOLIO
TABLE 123. POINTILLIST: KEY EXECUTIVES
TABLE 124. POINTILLIST: COMPANY SNAPSHOT
TABLE 125. POINTILLIST: PRODUCT PORTFOLIO
TABLE 126. QUADIENT: KEY EXECUTIVES
TABLE 127. QUADIENT: COMPANY SNAPSHOT
TABLE 128. QUADIENT: PRODUCT PORTFOLIO
TABLE 129. SALESFORCE.COM, INC.: KEY EXECUTIVES
TABLE 130. SALESFORCE.COM, INC.: COMPANY SNAPSHOT
TABLE 131. SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
TABLE 132. SAP SE: KEY EXECUTIVES
TABLE 133. SAP SE: COMPANY SNAPSHOT
TABLE 134. SAP SE: OPERATING SEGMENTS
TABLE 135. SAP SE: PRODUCT PORTFOLIO
TABLE 136. VERINT SYSTEMS INC.: KEY EXECUTIVES
TABLE 137. VERINT SYSTEMS INC.: COMPANY SNAPSHOT
TABLE 138. VERINT SYSTEMS INC: OPERATING SEGMENTS
TABLE 139. VERINT SYSTEMS INC.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, 2018–2026
FIGURE 03. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2018–2026
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. KEY PLAYERS IN CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 07. MODERATE-TO-HIGH BARGAINING PO WER OF SUPPLIERS
FIGURE 08. LOW-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 09. LOW-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 10. HIGH-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. LOW-TO-HIGH COMPETITIVE RIVALRY
FIGURE 12. VALUE CHAIN ANALYSIS OF CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 13. MARKET DYNAMICS: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 14. INDUSTRY ROADMAP OF CUSTOMER JOURNEY ANALYTICS
FIGURE 15. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT, 2018–2026
FIGURE 16. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY,  2018 & 2026 (%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2018 & 2026 (%)
FIGURE 18. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATIONS, 2018–2025
FIGURE 19. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CUSTOMER SEGMENTATION AND TARGETING, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CUSTOMER BEHAVIORAL ANALYSIS, BY COUNTRY,  2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CUSTOMER CHURN ANALYSIS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR BRAND MANAGEMENT, BY COUNTRY,  2018 & 2026 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CAMPAIGN MANAGEMENT,  BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR PRODUCT MANAGEMENT,  BY COUNTRY, 2018 & 2026 (%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR OTHERS,  BY COUNTRY, 2018 & 2026 (%)
FIGURE 26. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT, 2018–2026 ($MILLION)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR WEB, BY COUNTRY, 2018 & 2026 (%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR SOCIAL MEDIA, BY COUNTRY, 2018 & 2026 (%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR MOBILE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR EMAIL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR BRANCH/STORE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CALL CENTER, BY COUNTRY, 2018 & 2026 (%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 34. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2026
FIGURE 35. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR BFSI, BY COUNTRY,  2018 & 2026 (%)
FIGURE 36. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR IT AND TELECOMMUNICATIONS, BY COUNTRY, 2018 & 2026 (%)
FIGURE 37. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR RETAIL AND E-COMMERCE, BY COUNTRY,  2018 & 2026 (%)
FIGURE 38. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR HEALTHCARE, BY COUNTRY, 2018 & 2026 (%)
FIGURE 39. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018 & 2026(%)
FIGURE 40. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR TRAVEL AND HOSPITALITY,  BY COUNTRY, 2018 & 2026 (%)
FIGURE 41. COMPARATIVE SHARE ANALYSIS GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR OTHERS, BY COUNTRY,  2018 & 2026 (%)
FIGURE 42. GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGIONS, 2018–2026
FIGURE 43. U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 44. CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 45. GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 46. UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 47. FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 48. REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 49. JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 50. CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 51. INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 52. REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 53. LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 54. MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 55. AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 56. KEY PLAYER POSITIONING ANLYSIS: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 57. TOP WINNING STRATEGIES, BY YEAR, 2016-2019
FIGURE 58. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019
FIGURE 59. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019
FIGURE 60. COMPETITIVE DASHBOARD
FIGURE 61. COMPETITIVE DASHBOARD
FIGURE 62. COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 63. PATENT ANALYSIS, BY REGION
FIGURE 64. PATENT ANALYSIS, BY APPLICANT
FIGURE 65. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 66. ADOBE INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 67. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 68. ADOBE INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 69. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 70. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 71. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 72. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 73. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 74. NICE LTD.: REVENUE, 2016–2018 ($MILLION)
FIGURE 75. NICE LTD.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 76. NICE LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 77. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 78. SALESFORCE.COM, INC.: REVENUE, 2016–2018 ($MILLION)
FIGURE 79. SALESFORCE.COM, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 80. R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 81. SAP SE: REVENUE, 2016–2018 ($MILLION)
FIGURE 82. SAP SE: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 83. SAP SE: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 84. R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 85. VERINT SYSTEMS INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 86. VERINT SYSTEMS INC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 87. VERINT SYSTEMS INC: REVENUE SHARE BY REGION, 2019 (%)

 
 

In today’s digital business, companies are collecting large volumes of data in their quest to better understand consumer requirement and interest so that they can create great experiences and innovative products. This need for holistic approach towards customer journey  is a major factor expected to garner high revenue growth  of the market in the coming years. Nonetheless, companies not only face challenges in collecting data, but also integration, analysis, insights, and reporting of the data across the business has proven to be a tedious task for its IT team. Hence, right data collected from right sources with right analytics tools has gained high traction that help companies to analyze the journey and quickly activate discovered insights as a holistic dashboard or in graphical format  of the customer journey.

Advent of web analytics with emergence of Internet services that are customer centric has increased the adoption of analytics solutions among various industries across the globe. Customer journey analytics  is widely being preferred by the retail industry through touchpoints such as smartphones, social media applications, and e-commerce, as today’s consumers are more empowered and connected than ever before.

High penetration of smartphones and availability of large number of connected individuals are factors that have gained high customer journey analytics traction in the Asia-Pacific countries such as India and China. Japan is expected to garner high adoption of customer journey analytics owing to businesses in Japan being focused toward providing customer centric product and experiences. Whereas, the market in North America anticipated high revenue growth in 2018 owing to number of major players operating in the market are headquartered in North America.

The key players operating in the global customer journey analytics market include Acxiom LLC, Adobe Systems, Inc., BryterCX, IBM Corporation, Nice Ltd, Pointillist, Quadient, Salesforce.com, Inc., SAP SE, and Verint Systems. Major players in the market have adopted various revenue and business growth strategies to enhance and develop their product portfolio, strengthen their customer journey analytics market share, and help them increase their market penetration.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The customer journey analytics market is estimated to reach $37.18 million by 2026

A. The customer journey analytics market in 2018 was $6,085.4 million

A. To get more insights and Competitive landscape.

A. The customer journey analytics market is expected to grow at CAGR of 20.5% from 2019 to 2026.

A. The customer journey analytics market is estimated to generate $37.18 million by end of 2026

A. To get company profiles of major key players profiled in the study.

A. Growing demand for consistent customer support throughout business interaction, Availability of real time data, and Expansion of retail industry are among some of the major factors that drive the Customer Journey Analytics Market growth

A. Asia Pacifc region possess greater business opportunities in the coming future

A. Rise in focus towards increase in virtual touchpoints is a new opportunity in the customer journey analytics market

A. Acxiom LLC, Adobe Systems, Inc., BryterCX, IBM Corporation, Nice Ltd, Pointillist, Quadient, Salesforce.com, Inc., SAP SE, and Verint Systems.

 

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