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| Report Code: A05972 | Nov 2021 | Pages: 383 | ||
| Tables: 180 | Charts: 98 |
| |
Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Customer Journey Analytics Market
Request Now !The global customer journey analytics market was valued at $8,285.00 million in 2020, and is projected to reach $46,680.00 million by 2030, registering a CAGR of 18.8%. Customer journey analytics provides a toolkit to business intelligence and data science teams that help them stitch and analyze cross-channel data. Its capabilities deliver context and clarity to the complex multichannel customer journey. This context, when paired with tools such as SQL and Analysis Workspace, provide actionable insight into how to remove pain points from the customer conversion process and deliver positive experiences in the moments that matter the most
The pandemic has boosted the customer journey analytics market, due to rising need among the businesses to be customer-focused in terms of marketing to build informed customer experiences by minimizing marketing investments and maximizing the impact of marketing efforts. This is mainly attributed to the significant rise in digital efforts of businesses, which includes the servicing customers by mapping customer journeys and designing digital approaches.
Advent of digitalization and industry 4.0 has garnered data silos with amorphous datasets. Rise in need to analyze real-time data, especially e-commerce data has grown significantly. With analytics technologies, industries are focusing toward gaining high consumer base. Customer journey analytics helps these industries by performing traffic analytics and e-commerce analytics. In addition, rise in need to convert information into digital form to gain insights that support strategic decision-making in an organization is further expected to drive the customer journey analytics market growth.
In today’s era, omni-channel retail customers generate digital trails when they are engaged in e-commerce interactions. These digital footprints also known as data-logs include data that have the information of checkouts, views, add to carts, likes, and even bounces rate at every point in the shopping expedition. Customer journey analytics allow online marketers or retailers a better understanding of its customer interactions with its application. Further, the analyzed data can be used to brand and gain untouched business insights, which will help them to optimize their businesses. Mostly, these insights are widely used to find, target, or retain their ideal customers in a better way.
By deployment, the on-premise segment dominated the overall customer journey analytics market in 2020 and is further expected to endure traction for customer journey analytics among various organizations during the forecast period. In today’s digital era, companies strive to provide consistent information and seamless experiences across diversified channels that reflect customer’s history, preferences, and interests. This is a major factor that drives the on-premise customer journey analytics adoption among industries across the globe.
North America customer journey analytics market dominated in 2020, and is expected to continue this trend during the forecast period, owing to high availability of number of players that are operating and using analytics in the countries such as the U.S. and Canada. Asia-Pacific is expected to anticipate high CAGR in the global market in the coming years, due to adoption of customer journey analytics tools across various touchpoints. Major players operating in this market have witnessed high growth in demand for customer journey analytics, especially due to increase in consumer expectations to provide consistent information and seamless experiences across diversified channels. This study includes customer journey analytics market share analysis, trends, and future estimations to determine the imminent investment pockets.
The report focuses on the growth prospects, restraints, and customer journey analytics market share analysis. The study provides Porter’s five forces analysis of the customer journey analytics industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the customer journey analytics market trends.
The customer journey analytics market is segmented on the basis of component, deployment, application, touchpoint, organization size, industry vertical, and region. According to the component, the market is segmented into solutions and services. By deployment, it is categorized into on-premise and cloud. On the basis of application, it is divided customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. On the basis of touchpoint, it is divided into web, social media, mobile, email, branch/store, call center, and others. On the basis of organization size, it is divided into large enterprises and small and medium-sized enterprises. Depending on industry vertical, it is categorized into BFSI, IT & telecommunications, retail & e-commerce, healthcare, media & entertainment, travel & hospitality, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Post COVID-19, the customer journey analytics market size was valued at $8,285.0 million in 2020, and is projected to reach $46,680.0 million by 2030, growing at a CAGR of 18.8% from 2021 to 2030. The pandemic has boosted the customer journey analytics market, due to rising need among the businesses to be customer-focused in terms of marketing to build informed customer experiences by minimizing marketing investments and maximizing the impact of marketing efforts. This is mainly attributed to the significant rise in digital efforts of businesses, which includes the servicing customers by mapping customer journeys and designing digital approaches.
In addition to this, the customer journey analytics market is projected to prosper in the upcoming years after the COVID-19 pandemic. Various organizations across the globe have initiated work-from-home culture for their employees, which is creating demand for the cloud-based analytics solutions to manage critical information of organizations, thus creating lucrative opportunity for the market.
Rise in demand for consistent customer support throughout business interaction, customer journey analytics has garnered high traction from the recent years among digital businesses. This is a major factor expected to drive the growth of the customer journey analytics industry in the coming years. Increase in real-time data generated through connected devices and application is also among some of the major factors expected to boost growth of the market. Moreover, proliferation of real-time data generated through e-commerce application and evolving retail industry across digitalization are factors that further drive the growth of the market. However, rise in multi-channel business and marketing has increased the complexity of overall data synchronization and data privacy, which is expected to hamper the growth of the market to a certain extent.
Furthermore, rise in focus toward improvising and increasing virtual touchpoints are opportunistic factors for the global market, which is expected to support the growth during the customer journey analytics market forecast period.
Retail industry witnesses significant transformation from store sales to online platforms. Retailers have recognized the imperativeness to have a strong distribution and logistics network that supports global consumer demand. Rise in disposable income of individuals has positively impacted the growth of retailing industry as the consumer expenditure increased.
This has also led to rise in demand for quality products with higher customer experiences paving the way for digital businesses. Advent of e-commerce has driven the online retailing segment at a higher rate from the recent past. For instance, according to India Brand Equity Foundation report published in November 2018, the total consumption expenditure was from $1,824 billion in 2017 and is expected to reach nearly $3,600 billion by 2020. In addition, online retail sales anticipated to grow at the rate of 31% year-on-year to reach US$32.70 billion in 2018.
Emergence of technologies such as artificial intelligence (AI) is expected to create enormous revenue growth opportunities for the customer journey analytics market to provide a convenient, intelligent, and informed customer experience at any point along the customer journey. This will lead to re-structure customer experiences and end-to-end customer journeys patterns that are unified around personal information.
Moreover, with proliferation of machine learning capabilities in behavioral analytics, the new generation of data unification tools will make the daunting task of data synchronization cost efficient, fast, and relatively pain-free. In-the-moment engagement models will lead the customer journey analytics SaaS platforms to deliver comprehensive real-time touchpoint integration with minimal investment. Furthermore, cross-channel journey analytics with launch of advance application such as chatbot, virtual assistants, and others, is further expected to boost the growth of the market in the near future.
Key Benefits For Stakeholders
Customer Journey Analytics Market Report Highlights
| Aspects | Details |
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| By COMPONENT |
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| By DEPLOYMENT |
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| By APPLICATION |
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| By TOUCHPOINT |
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| By ORGANIZATION SIZE |
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| By INDUSTRY VERTICAL |
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| By Region |
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| By Key Market Players |
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CHAPTER 1:INTRODUCTION
1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.KEY MARKET PLAYERS
1.5.RESEARCH METHODOLOGY
1.5.1.Secondary research
1.5.2.Primary research
1.5.3.Analyst tools & models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.KEY FINDINGS
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO PERSPECTIVE
CHAPTER 3:MARKET OVERVIEW
3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING THE GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET
3.3.VALUE CHAIN ANALYSIS
3.4.MARKET DYNAMICS
3.4.1.Drivers
3.4.1.1.Growing demand for consistent customer support throughout business interaction
3.4.1.2.Availability of real time data
3.4.1.3.Expansion of retail industry
3.4.2.Restraint
3.4.2.1.Complexity in overall data synchronization and data privacy
3.4.3.Opportunities
3.4.3.1.Focus on virtual touchpoints
3.5.INDUSTRY ROADMAP OF CUSTOMER JOURNEY ANALYTICS
3.6.CASE STUDIES
3.6.1.Banque de France implemented IBM CPLEX solution
3.6.2.SM Customer Churn Analysis Convergence Inc. adopted SAS Visual Analytics
3.7.IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET
3.8.COVID-19 IMPACT ANALYSIS ON CUSTOMER JOURNEY ANALYTICS MARKET
3.8.1.Impact on market size
3.8.2.Consumer trends, preferences, and budget impact
3.8.3.Economic impact
3.8.4.Strategies to tackle negative impact
3.8.5.Opportunity window
CHAPTER 4:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT
4.1.OVERVIEW
4.2.SOLUTIONS
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country
4.3.SERVICES
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country
CHAPTER 5:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT
5.1.OVERVIEW
5.2.ON-PREMISE
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country
5.3.CLOUD
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country
CHAPTER 6:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
6.1.OVERVIEW
6.2.CUSTOMER SEGMENTATION AND TARGETING
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country
6.3.CUSTOMER BEHAVIORAL ANALYSIS
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country
6.4.CUSTOMER CHURN ANALYSIS
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country
6.5.BRAND MANAGEMENT
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country
6.6.CAMPAIGN MANAGEMENT
6.6.1.Key market trends, growth factors, and opportunities
6.6.2.Market size and forecast, by region
6.6.3.Market analysis, by country
6.7.PRODUCT MANAGEMENT
6.7.1.Key market trends, growth factors, and opportunities
6.7.2.Market size and forecast, by region
6.7.3.Market analysis, by country
6.8.OTHERS
6.8.1.Key market trends, growth factors, and opportunities
6.8.2.Market size and forecast, by region
6.8.3.Market analysis, by country
CHAPTER 7:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY TOUCHPOINT
7.1.OVERVIEW
7.2.WEB
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country
7.3.SOCIAL MEDIA
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country
7.4.MOBILE
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region
7.4.3.Market analysis, by country
7.5.EMAIL
7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by region
7.5.3.Market analysis, by country
7.6.BRANCH/STORE
7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast, by region
7.6.3.Market analysis, by country
7.7.CALL CENTER
7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast, by region
7.7.3.Market analysis, by country
7.8.OTHERS
7.8.1.Key market trends, growth factors, and opportunities
7.8.2.Market size and forecast, by region
7.8.3.Market analysis, by country
CHAPTER 8:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
8.1.OVERVIEW
8.2.LARGE ENTERPRISES
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast, by region
8.2.3.Market analysis, by country
8.3.SMALL AND MEDIUM-SIZED ENTERPRISES
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast, by region
8.3.3.Market analysis, by country
CHAPTER 9:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY VERTICAL
9.1.OVERVIEW
9.2.BFSI
9.2.1.Key market trends, growth factors, and opportunities
9.2.2.Market size and forecast, by region
9.2.3.Market analysis, by country
9.3.IT & TELECOMMUNICATIONS
9.3.1.Key market trends, growth factors, and opportunities
9.3.2.Market size and forecast, by region
9.3.3.Market analysis, by country
9.4.RETAIL AND E-COMMERCE
9.4.1.Key market trends, growth factors and opportunities
9.4.2.Market size and forecast, by region
9.4.3.Market analysis, by country
9.5.HEALTHCARE
9.5.1.Key market trends, growth factors, and opportunities
9.5.2.Market size and forecast, by region
9.5.3.Market analysis, by country
9.6.MEDIA & ENTERTAINMENT
9.6.1.Key market trends, growth factors and opportunities
9.6.2.Market size and forecast, by region
9.6.3.Market analysis, by country
9.7.TRAVEL AND HOSPITALITY
9.7.1.Key market trends, growth factors, and opportunities
9.7.2.Market size and forecast, by region
9.7.3.Market analysis, by country
9.8.OTHERS
9.8.1.Key market trends, growth factors, and opportunities
9.8.2.Market size and forecast, by region
9.8.3.Market analysis, by country
CHAPTER 10:GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION
10.1.OVERVIEW
10.1.1.Market size and forecast, by region
10.2.NORTH AMERICA
10.2.1.Key market trends, growth factors, and opportunities
10.2.2.Market size and forecast, by component
10.2.3.Market size and forecast, by deployment
10.2.4.Market size and forecast, by application
10.2.5.Market size and forecast, by touchpoint
10.2.6.Market size and forecast, by organization size
10.2.7.Market size and forecast, by industry vertical
10.2.8.Market analysis, by country
10.2.8.1.U.S.
10.2.8.1.1.Market size and forecast, by component
10.2.8.1.2.Market size and forecast, by deployment
10.2.8.1.3.Market size and forecast, by application
10.2.8.1.4.Market size and forecast, by touchpoint
10.2.8.1.5.Market size and forecast, by organization size
10.2.8.1.6.Market size and forecast, by industry vertical
10.2.8.2.Canada
10.2.8.2.1.Market size and forecast, by component
10.2.8.2.2.Market size and forecast, by deployment
10.2.8.2.3.Market size and forecast, by application
10.2.8.2.4.Market size and forecast, by touchpoint
10.2.8.2.5.Market size and forecast, by organization size
10.2.8.2.6.Market size and forecast, by industry vertical
10.3.EUROPE
10.3.1.Key market trends, growth factors, and opportunities
10.3.2.Market size and forecast, by component
10.3.3.Market size and forecast, by deployment
10.3.4.Market size and forecast, by application
10.3.5.Market size and forecast, by touchpoint
10.3.6.Market size and forecast, by organization size
10.3.7.Market size and forecast, by industry vertical
10.3.8.Market analysis, by country
10.3.8.1.Germany
10.3.8.1.1.Market size and forecast, by component
10.3.8.1.2.Market size and forecast, by deployment
10.3.8.1.3.Market size and forecast, by application
10.3.8.1.4.Market size and forecast, by touchpoint
10.3.8.1.5.Market size and forecast, by organization size
10.3.8.1.6.Market size and forecast, by industry vertical
10.3.8.2.France
10.3.8.2.1.Market size and forecast, by component
10.3.8.2.2.Market size and forecast, by deployment
10.3.8.2.3.Market size and forecast, by application
10.3.8.2.4.Market size and forecast, by touchpoint
10.3.8.2.5.Market size and forecast, by organization size
10.3.8.2.6.Market size and forecast, by industry vertical
10.3.8.3.UK
10.3.8.3.1.Market size and forecast, by component
10.3.8.3.2.Market size and forecast, by deployment
10.3.8.3.3.Market size and forecast, by application
10.3.8.3.4.Market size and forecast, by touchpoint
10.3.8.3.5.Market size and forecast, by organization size
10.3.8.3.6.Market size and forecast, by industry vertical
10.3.8.4.Rest of Europe
10.3.8.4.1.Market size and forecast, by component
10.3.8.4.2.Market size and forecast, by deployment
10.3.8.4.3.Market size and forecast, by application
10.3.8.4.4.Market size and forecast, by touchpoint
10.3.8.4.5.Market size and forecast, by organization size
10.3.8.4.6.Market size and forecast, by industry vertical
10.4.ASIA-PACIFIC
10.4.1.Key market trends, growth factors, and opportunities
10.4.2.Market size and forecast, by component
10.4.3.Market size and forecast, by deployment
10.4.4.Market size and forecast, by application
10.4.5.Market size and forecast, by touchpoint
10.4.6.Market size and forecast, by organization size
10.4.7.Market size and forecast, by industry vertical
10.4.8.Market analysis, by country
10.4.8.1.Japan
10.4.8.1.1.Market size and forecast, by component
10.4.8.1.2.Market size and forecast, by deployment
10.4.8.1.3.Market size and forecast, by application
10.4.8.1.4.Market size and forecast, by touchpoint
10.4.8.1.5.Market size and forecast, by organization size
10.4.8.1.6.Market size and forecast, by industry vertical
10.4.8.2.China
10.4.8.2.1.Market size and forecast, by component
10.4.8.2.2.Market size and forecast, by deployment
10.4.8.2.3.Market size and forecast, by application
10.4.8.2.4.Market size and forecast, by touchpoint
10.4.8.2.5.Market size and forecast, by organization size
10.4.8.2.6.Market size and forecast, by industry vertical
10.4.8.3.India
10.4.8.3.1.Market size and forecast, by component
10.4.8.3.2.Market size and forecast, by deployment
10.4.8.3.3.Market size and forecast, by application
10.4.8.3.4.Market size and forecast, by touchpoint
10.4.8.3.5.Market size and forecast, by organization size
10.4.8.3.6.Market size and forecast, by industry vertical
10.4.8.4.Rest of Asia-Pacific
10.4.8.4.1.Market size and forecast, by component
10.4.8.4.2.Market size and forecast, by deployment
10.4.8.4.3.Market size and forecast, by application
10.4.8.4.4.Market size and forecast, by touchpoint
10.4.8.4.5.Market size and forecast, by organization size
10.4.8.4.6.Market size and forecast, by industry vertical
10.5.LAMEA
10.5.1.Key market trends, growth factors, and opportunities
10.5.2.Market size and forecast, by component
10.5.3.Market size and forecast, by deployment
10.5.4.Market size and forecast, by application
10.5.5.Market size and forecast, by touchpoint
10.5.6.Market size and forecast, by organization size
10.5.7.Market size and forecast, by industry vertical
10.5.8.Market analysis, by country
10.5.8.1.Latin America
10.5.8.1.1.Market size and forecast, by component
10.5.8.1.2.Market size and forecast, by deployment
10.5.8.1.3.Market size and forecast, by application
10.5.8.1.4.Market size and forecast, by touchpoint
10.5.8.1.5.Market size and forecast, by organization size
10.5.8.1.6.Market size and forecast, by industry vertical
10.5.8.2.Middle East
10.5.8.2.1.Market size and forecast, by component
10.5.8.2.2.Market size and forecast, by deployment
10.5.8.2.3.Market size and forecast, by application
10.5.8.2.4.Market size and forecast, by touchpoint
10.5.8.2.5.Market size and forecast, by organization size
10.5.8.2.6.Market size and forecast, by industry vertical
10.5.8.3.Africa
10.5.8.3.1.Market size and forecast, by component
10.5.8.3.2.Market size and forecast, by deployment
10.5.8.3.3.Market size and forecast, by application
10.5.8.3.4.Market size and forecast, by touchpoint
10.5.8.3.5.Market size and forecast, by organization size
10.5.8.3.6.Market size and forecast, by industry vertical
CHAPTER 11:COMPETITIVE LANDSCAPE
11.1.KEY PLAYER POSITIONING ANALYSIS, 2020
11.2.TOP WINNING STRATEGIES
11.3.COMPETITIVE DASHBOARD
11.4.KEY DEVELOPMENTS
11.4.1.New product launches
11.4.2.Partnership
11.4.3.Collaboration
11.4.4.Acquisition
CHAPTER 12:COMPANY PROFILES
12.1.ACXIOM LLC
12.1.1.Company overview
12.1.2.Key Executives
12.1.3.Company snapshot
12.1.4.Operating business segments
12.1.5.Product portfolio
12.1.6.Business performance
12.1.7.Key strategic moves and developments
12.2.ADOBE INC.
12.2.1.Company overview
12.2.2.Key Executives
12.2.3.Company snapshot
12.2.4.Operating business segments
12.2.5.Product portfolio
12.2.6.R&D Expenditure
12.2.7.Business performance
12.2.8.Key strategic moves and developments
12.3.BRYTERCX
12.3.1.Company overview
12.3.2.Key Executives
12.3.3.Company snapshot
12.3.4.Product portfolio
12.3.5.Key strategic moves and developments
12.4.INTERNATIONAL BUSINESS MACHINES CORPORATION
12.4.1.Company overview
12.4.2.Key Executives
12.4.3.Company snapshot
12.4.4.Operating business segments
12.4.5.Product portfolio
12.4.6.R&D Expenditure
12.4.7.Business performance
12.4.8.Key strategic moves and developments
12.5.NICE LTD.
12.5.1.Company overview
12.5.2.Key Executives
12.5.3.Company snapshot
12.5.4.Operating business segments
12.5.5.Product portfolio
12.5.6.R&D Expenditure
12.5.7.Business performance
12.5.8.Key strategic moves and developments
12.6.POINTILLIST
12.6.1.Company overview
12.6.2.Key Executives
12.6.3.Company snapshot
12.6.4.Product portfolio
12.6.5.Key strategic moves and developments
12.7.QUADIENT
12.7.1.Company overview
12.7.2.Key Executives
12.7.3.Company snapshot
12.7.4.Product portfolio
12.7.5.R&D Expenditure
12.7.6.Business performance
12.7.7.Key strategic moves and developments
12.8.SALESFORCE.COM, INC.
12.8.1.Company overview
12.8.2.Key Executives
12.8.3.Company snapshot
12.8.4.Product portfolio
12.8.5.R&D Expenditure
12.8.6.Business performance
12.8.7.Key strategic moves and developments
12.9.SAP SE
12.9.1.Company overview
12.9.2.Key Executives
12.9.3.Company snapshot
12.9.4.Operating business segments
12.9.5.Product portfolio
12.9.6.R&D Expenditure
12.9.7.Business performance
12.9.8.Key strategic moves and developments
12.10.VERINT SYSTEMS INC.
12.10.1.Company overview
12.10.2.Key Executives
12.10.3.Company snapshot
12.10.4.Operating business segments
12.10.5.Product portfolio
12.10.6.R&D Expenditure
12.10.7.Business performance
12.10.8.Key strategic moves and developments
LIST OF TABLES
TABLE 01.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 02.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR SOLUTIONS, BY REGION 2020–2030 ($MILLION)
TABLE 03.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE SERVICES, BY REGION 2020–2030 ($MILLION)
TABLE 04.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 05.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR ON-PREMISE, BY REGION 2020–2030 ($MILLION)
TABLE 06.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE CLOUD, BY REGION 2020–2030 ($MILLION)
TABLE 07.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 08.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CUSTOMER SEGMENTATION AND TARGETING, BY REGION 2020–2030 ($MILLION)
TABLE 09.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CUSTOMER BEHAVIORAL ANALYSIS, BY REGION 2020–2030 ($MILLION)
TABLE 10.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CUSTOMER CHURN ANALYSIS, BY REGION 2020–2030 ($MILLION)
TABLE 11.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR BRAND MANAGEMENT, BY REGION 2020–2030 ($MILLION)
TABLE 12.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CAMPAIGN MANAGEMENT, BY REGION 2020–2030 ($MILLION)
TABLE 13.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR PRODUCT MANAGEMENT, BY REGION 2020–2030 ($MILLION)
TABLE 14.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2020–2030 ($MILLION)
TABLE 15.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY TOUCHPOINT, 2020–2030 ($MILLION)
TABLE 16.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR WEB, BY REGION, 2020–2030 ($MILLION)
TABLE 17.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR SOCIAL MEDIA, BY REGION, 2020–2030 ($MILLION)
TABLE 18.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR MOBILE, BY REGION, 2020–2030 ($MILLION)
TABLE 19.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR EMAIL, BY REGION, 2020–2030 ($MILLION)
TABLE 20.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR BRANCH/STORE, BY REGION, 2020–2030 ($MILLION)
TABLE 21.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR CALL CENTER, BY REGION, 2020–2030 ($MILLION)
TABLE 22.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2020–2030 ($MILLION)
TABLE 23.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 24.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR LARGE ENTERPRISES, BY REGION 2020–2030 ($MILLION)
TABLE 25.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION 2020–2030 ($MILLION)
TABLE 26.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 27.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR BFSI, BY REGION 2020–2030 ($MILLION)
TABLE 28.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR IT AND TELECOMMUNICATIONS, BY REGION 2020–2030 ($MILLION)
TABLE 29.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR RETAIL AND E-COMMERCE, BY REGION 2020–2030 ($MILLION)
TABLE 30.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR HEALTHCARE, BY REGION 2020–2030 ($MILLION)
TABLE 31.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR MEDIA AND ENTERTAINMENT, BY REGION 2020–2030 ($MILLION)
TABLE 32.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR TRAVEL AND HOSPITALITY, BY REGION 2020–2030 ($MILLION)
TABLE 33.CUSTOMER JOURNEY ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION 2020–2030 ($MILLION)
TABLE 34.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY REGION, 2020–2030 ($MILLION)
TABLE 35.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 36.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 37.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION 2020–2030 ($MILLION)
TABLE 38.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 39.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 40.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 41.NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 42.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 43.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 44.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 45.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 46.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 47.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 48.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 49.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 50.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 51.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 52.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 53.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 54.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 55.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 56.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION 2020–2030 ($MILLION)
TABLE 57.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 58.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 59.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 60.EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 61.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 62.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 63.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 64.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 65.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 66.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 67.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 68.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 69.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 70.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 71.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 72.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 73.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 74.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 75.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 76.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 77.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 78.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 79.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 80.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 81.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 82.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 83.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 84.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 85.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 86.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 87.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION 2020–2030 ($MILLION)
TABLE 88.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 89.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 90.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 91.ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 92.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 93.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 94.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 95.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 96.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 97.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 98.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 99.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 100.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 101.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 102.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 103.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 104.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 105.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 106.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 107.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 108.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 109.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 110.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 111.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 112.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 113.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 114.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 115.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 116.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 117.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 118.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION 2020–2030 ($MILLION)
TABLE 119.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 120.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 121.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 122.LAMEA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 123.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 124.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 125.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 126.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 127.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 128.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 129.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 130.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 131.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 132.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 133.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 134.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 135.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY COMPONENT, 2020–2030 ($MILLION)
TABLE 136.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2020–2030 ($MILLION)
TABLE 137.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 138.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT 2020–2030 ($MILLION)
TABLE 139.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2020–2030 ($MILLION)
TABLE 140.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2020–2030 ($MILLION)
TABLE 141.KEY NEW PRODUCT LAUNCHES (2017-2021)
TABLE 142.PARTNERSHIP (2017-2021)
TABLE 143.COLLABORATION (2017-2021)
TABLE 144.ACQUISTION (2017-2021)
TABLE 145.ACXIOM LLC: KEY EXECUTIVES
TABLE 146.ACXIOM LLC: COMPANY SNAPSHOT
TABLE 147.THE INTERPUBLIC GROUP OF COMPANIES, INC. (IPG): OPERATING SEGMENTS
TABLE 148.ACXIOM LLC: PRODUCT PORTFOLIO
TABLE 149.ADOBE INC.: KEY EXECUTIVES
TABLE 150.ADOBE INC.: COMPANY SNAPSHOT
TABLE 151.ADOBE INC.: OPERATING SEGMENTS
TABLE 152.ADOBE INC.: PRODUCT PORTFOLIO
TABLE 153.BRYTERCX: KEY EXECUTIVES
TABLE 154.BRYTERCX: COMPANY SNAPSHOT
TABLE 155.BRYTERCX: PRODUCT PORTFOLIO
TABLE 156.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 157.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 158.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 159.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 160.NICE LTD.: KEY EXECUTIVES
TABLE 161.NICE LTD.: COMPANY SNAPSHOT
TABLE 162.NICE LTD.: OPERATING SEGMENTS
TABLE 163.NICE LTD.: PRODUCT PORTFOLIO
TABLE 164.POINTILLIST: KEY EXECUTIVES
TABLE 165.POINTILLIST: COMPANY SNAPSHOT
TABLE 166.POINTILLIST: PRODUCT PORTFOLIO
TABLE 167.QUADIENT: KEY EXECUTIVES
TABLE 168.QUADIENT: COMPANY SNAPSHOT
TABLE 169.QUADIENT: PRODUCT PORTFOLIO
TABLE 170.SALESFORCE.COM, INC.: KEY EXECUTIVES
TABLE 171.SALESFORCE.COM, INC.: COMPANY SNAPSHOT
TABLE 172.SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
TABLE 173.SAP SE: KEY EXECUTIVES
TABLE 174.SAP SE: COMPANY SNAPSHOT
TABLE 175.SAP SE: OPERATING SEGMENTS
TABLE 176.SAP SE: PRODUCT PORTFOLIO
TABLE 177.VERINT SYSTEMS INC.: KEY EXECUTIVES
TABLE 178.VERINT SYSTEMS INC.: COMPANY SNAPSHOT
TABLE 179.VERINT SYSTEMS INC: OPERATING SEGMENTS
TABLE 180.VERINT SYSTEMS INC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, 2020–2030
FIGURE 03.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, 2020–2030
FIGURE 04.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2030
FIGURE 05.TOP IMPACTING FACTORS
FIGURE 06.TOP INVESTMENT POCKETS
FIGURE 07.KEY PLAYERS IN CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 09.MODERATE-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 10.MODERATE-TO-HIGH THREAT OF SUBSTITUTES
FIGURE 11.MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 12.MODERATE-TO-HIGH COMPETITIVE RIVALRY
FIGURE 13.VALUE CHAIN ANALYSIS OF CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 14.MARKET DYNAMICS: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 15.INDUSTRY ROADMAP OF CUSTOMER JOURNEY ANALYTICS
FIGURE 16.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2030
FIGURE 17.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR SOLUTIONS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR SERVICES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 19.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT, 2020–2030
FIGURE 20.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR CLOUD, BY COUNTRY, 2020 & 2030 (%)
FIGURE 22.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2030
FIGURE 23.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR CUSTOMER SEGMENTATION AND TARGETING, BY COUNTRY, 2020 & 2030 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR CUSTOMER BEHAVIORAL ANALYSIS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR CUSTOMER CHURN ANALYSIS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR BRAND MANAGEMENT, BY COUNTRY, 2020 & 2030 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR CAMPAIGN MANAGEMENT, BY COUNTRY, 2020 & 2030 (%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR PRODUCT MANAGEMENT, BY COUNTRY, 2020 & 2030 (%)
FIGURE 29.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 30.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, BY TOUCHPOINT, 2020–2030 ($MILLION)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR WEB, BY COUNTRY, 2020 & 2030 (%)
FIGURE 32.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR SOCIAL MEDIA, BY COUNTRY, 2020 & 2030 (%)
FIGURE 33.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR MOBILE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR EMAIL, BY COUNTRY, 2020 & 2030 (%)
FIGURE 35.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR BRANCH/STORE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 36.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR CALL CENTER, BY COUNTRY, 2020 & 2030 (%)
FIGURE 37.COMPARATIVE SHARE ANALYSIS OF GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 38.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020–2030
FIGURE 39.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR LARGE ENTERPRISES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 40.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 41.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2020–2030
FIGURE 42.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2020 & 2030 (%)
FIGURE 43.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR IT AND TELECOMMUNICATIONS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 44.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR RETAIL AND E-COMMERCE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 45.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR HEALTHCARE, BY COUNTRY, 2020 & 2030 (%)
FIGURE 46.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2020 & 2030(%)
FIGURE 47.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY, 2020 & 2030 (%)
FIGURE 48.COMPARATIVE SHARE ANALYSIS CUSTOMER JOURNEY ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 49.GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET, BY REGIONS, 2020–2030
FIGURE 50.U.S. CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 51.CANADA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 52.GERMANY CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 53.FRANCE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 54.UK CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 55.REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 56.JAPAN CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 57.CHINA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 58.INDIA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 59.REST OF ASIA-PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 60.LATIN AMERICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 61.MIDDLE EAST CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 62.AFRICA CUSTOMER JOURNEY ANALYTICS MARKET REVENUE, 2020–2030 ($MILLION)
FIGURE 63.KEY PLAYER POSITIONING ANLYSIS: GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET
FIGURE 64.TOP WINNING STRATEGIES, BY YEAR, 2017-2021
FIGURE 65.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2021
FIGURE 66.TOP WINNING STRATEGIES, BY COMPANY, 2017-2021
FIGURE 67.COMPETITIVE DASHBOARD
FIGURE 68.COMPETITIVE DASHBOARD
FIGURE 69.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 70.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 71.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 72.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 73.R&D EXPENDITURE, 2018–2020($MILLION)
FIGURE 74.ADOBE INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 75.ADOBE INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 76.ADOBE INC.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 77.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 78.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2018–2020 ($MILLION)
FIGURE 79.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 80.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 81.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 82.NICE LTD.: REVENUE, 2018–2020 ($MILLION)
FIGURE 83.NICE LTD.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 84.NICE LTD.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 85.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 86.QUADIENT: REVENUE, 2017–2019 ($MILLION)
FIGURE 87.QUADIENT: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 88.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 89.SALESFORCE.COM, INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 90.SALESFORCE.COM, INC.: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 91.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 92.SAP SE: REVENUE, 2018–2020 ($MILLION)
FIGURE 93.SAP SE: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 94.SAP SE: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 95.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 96.VERINT SYSTEMS INC: REVENUE, 2018–2020 ($MILLION)
FIGURE 97.VERINT SYSTEMS INC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 98.VERINT SYSTEMS INC: REVENUE SHARE BY REGION, 2020 (%)
In today’s digital business, companies are collecting large volume of data in their quest to better understand consumer requirement and interest so that they can create great experiences and innovative products. This need for holistic approach toward customer journey is a major factor expected to garner high revenue growth of the market in the coming years. Nonetheless, companies not only face challenges in collecting data, but also integration, analysis, insights, and reporting of the data across the business has proven to be a tedious task for its IT team. Hence, right data collected from right sources with right analytics tools has gained high traction that help companies to analyze the journey and quickly activate discovered insights as a holistic dashboard or in graphical format of the customer journey.
Advent of web analytics with emergence of Internet services that are customer centric has increased the adoption of analytics solutions among various industries across the globe. Customer journey analytics is widely being preferred by the retail industry through touch points such as smartphones, social media application, and e-commerce, as today’s consumers are more empowered and connected than ever before.
High penetration of smartphones and availability of large number of connected individuals are factors that have gained high customer journey analytics traction in the Asia-Pacific countries such as India and China. Japan is expected to garner high adoption of customer journey analytics owing to businesses in Japan being focused toward providing customer centric product and experiences. Whereas, the market in North America anticipated high revenue growth in 2020 owing to number of major players operating in the market are headquartered in North America.
The key players operating in the global customer journey analytics market include Acxiom LLC, Adobe Systems, Inc., BryterCX, IBM Corporation, Nice Ltd, Pointillist, Quadient, Salesforce.com, Inc., SAP SE, and Verint Systems. Major players in the market have adopted various revenue and business growth strategies to enhance and develop their product portfolio, strengthen their customer journey analytics market share, and help them increase their market penetration.
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