The global daily products market size was valued at $1.5 trillion in 2022, and is projected to reach $3.3 trillion by 2032, growing at a CAGR of 8.2% from 2023 to 2032.
The daily products industry refers to the dynamic and diverse industry including a wide range of essential consumer goods that individuals use on a regular basis for their daily routines. These products span various categories, including personal care items, household cleaning supplies, health and wellness products, pet supplies, office, and stationery supplies, and more. The market caters to the everyday needs of consumers, offering convenience, choice, and solutions for maintaining personal hygiene, cleanliness, health, and overall well-being driven by changes in lifestyles, preferences, and emerging trends.
The daily products industry includes a wide range of essential consumer goods that individuals utilize in their daily routines, spanning from personal care items to household cleaning supplies, health and wellness products, pet supplies, office, and stationery items, and more. The market has undergone significant transformations, largely influenced by the unprecedented impact of the COVID-19 pandemic. The pandemic has magnified the importance of health and hygiene, leading to a surge in demand for personal care items such as sanitizers, disinfectants, and wellness products. Furthermore, the shift toward remote work and altered lifestyles has prompted an increased need for home office supplies, reflecting the evolving demands of consumers.
Various industry trends and growth drivers have emerged, amid these changes. E-commerce and direct-to-consumer channels have experienced rapid growth as consumers prioritize convenience and contactless shopping experiences. Sustainability and eco-friendly practices have gained prominence, as more individuals seek products that align with both their health and environmental consciousness. Businesses within the market have adapted by diversifying their sourcing strategies and redefining inventory management practices despite supply chain challenges and disruptions in product availability.
Alongside these trends, the daily products market presents both challenges and opportunities. Supply chain disruptions and fluctuating demand posed challenges during the pandemic. Moreover, regulatory changes and increased competition impacted the industry landscape. However, these challenges have given rise to new avenues for growth. The market for health and wellness products expanded as consumers sought immunity-boosting supplements and natural alternatives. Innovations in packaging, clean ingredients, and sustainability gained momentum. Simultaneously, businesses capitalized on the growth in demand for personalized and niche offerings, catering to the diverse preferences of consumers.
Businesses have a unique opportunity to leverage these trends and capitalize on growth factors as the daily products market continues to evolve. Adapting to shifting consumer demands, embracing digital platforms, and integrating sustainable practices is anticipated to be vital for success. Regulatory uncertainties, and intensified competition, the industry remains resilient despite the challenges posed by supply chain disruptions. Stakeholders within the daily products market navigate uncertainties and seize emerging opportunities to achieve sustainable growth by prioritizing agility, innovation, and consumer-centric strategies.
The daily products market is segmented on the basis of product type, distribution channel, and region. On the basis of product type, the market is classified into personal care, household cleaning supplies, home care and maintenance, health and wellness products, office and stationery supplies, baby and childcare products, and pet supplies. On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, drugstores and pharmacies, department stores, online grocery stores, discount stores, dollar stores, convenience stores, direct-to-consumer (D2C), and others. On the basis of region, it is analyzed across North America (the U.S., Canada, Mexico), Europe (France, Germany, Italy, Spain, the UK, Switzerland, Sweden, Denmark, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Argentina, and rest of LAMEA).
On the basis of product type, the market is classified into personal care, household cleaning supplies, home care and maintenance, health and wellness products, office and stationery supplies, baby and childcare products, and pet supplies. The personal care segment accounted for a major Daily Products Market Share in 2022 and is expected to grow at a significant CAGR during the forecast period. There is a surge in demand for personal care products in the daily products market due to evolving consumer lifestyles and preferences. There is an increase in emphasis on grooming, skincare, and hygiene routines as individuals prioritize self-care and wellness.
On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, drugstores and pharmacies, department stores, online grocery stores, discount stores, dollar stores, convenience stores, direct-to-consumer (D2C), and others. The supermarkets and hypermarkets segment accounted for a major share in the daily products market in 2022 and is expected to grow at a significant CAGR during the forecast period. The demand for Supermarkets and Hypermarkets has experienced a notable rise in the daily products market due to several compelling factors. These retail outlets offer a one-stop shopping experience, providing a wide variety of daily products under a single roof. Consumers appreciate the ease of finding everything they need in one place with convenience as a priority.
On the basis of region, the market is classified into North America (the U.S., Canada, Mexico), Europe (France, Germany, Italy, Spain, the UK, Switzerland, Sweden, Denmark, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Argentina, and rest of LAMEA). The Asia-Pacific region accounted for a major share in the daily products market in 2022 and is expected to grow at a significant CAGR during the forecast period. The Daily Products Market Demand in the Asia-Pacific region surges due to pivotal factors. Rapid urbanization, a burgeoning middle class, and increase in disposable income have propelled consumption patterns. The significant growth of e-commerce has reshaped shopping habits, providing easy access to a wide array of products.
The daily products market forecast is segmented on the basis of product type, distribution channel, and region. On the basis of product type, the market is classified into personal care, household cleaning supplies, home care and maintenance, health and wellness products, office and stationery supplies, baby and childcare products, and pet supplies. On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, drugstores and pharmacies, department stores, online grocery stores, discount stores, dollar stores, convenience stores, direct-to-consumer (D2C), and others. On the basis of region, it is analyzed across North America (the U.S., Canada, Mexico), Europe (France, Germany, Italy, Spain, the UK, Switzerland, Sweden, Denmark, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Argentina, and rest of LAMEA).
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the baby infant formula market include Unilever Plc, Estee Lauder Companies Inc., Shiseido, The Procter And Gamble Company, L'Oreal S.A, Kao Corporation, Avon Products, Inc, ORIFLAME COSMETICS S.A., Patanjali Ayurved Ltd, Johnson And Johnson.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the daily products market analysis from 2022 to 2032 to identify the prevailing daily products market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the daily products market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global daily products market trends, key players, market segments, application areas, and Daily Products Market Growth strategies.
Daily Products Market Report Highlights
| Aspects | Details |
 Market Size By 2032 | USD 3.3 trillion |
 Growth Rate | CAGR of 8.2% |
 Forecast period | 2022 - 2032 |
 Report Pages | 445 |
 By Product Type |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Unilever PLC, Kao Corporation, The Procter & Gamble Company, Patanjali Ayurved Limited, Oriflame Cosmetics Global SA, The Estee Lauder Companies Inc., Avon Products, Inc, Johnson & Johnson, Shiseido Company, Limited, LOREAL S. A. |
Analyst Review
According to the insights of the CXOs the global daily products market is expected to witness robust growth during the forecast period. This is attributed to Consumer demand and behavior. Consumer demand and behavior are powerful catalysts driving the growth of the daily products market. In the present-day dynamic landscape, consumers seek convenience, value, and personalization in their purchases, shaping trajectory of the market. The rise of e-commerce has expedited this growth, allowing consumers to access products easily and compare options effortlessly. Time-saving products such as ready-to-eat meals, smart home devices, and on-the-go health solutions have gained traction with the fast-paced nature of modern life.
However, Regulations and compliance exert significant restraint on market growth by imposing stringent standards and requirements on businesses. These regulations, while often designed to ensure consumer safety, product quality, and environmental protection, can pose substantial challenges to industry players. Complying with complex and ever-evolving regulations demands substantial resources, both in terms of time and finances. Meeting these requirements often requires extensive testing, documentation, and adherence to specific manufacturing processes. This slows down product development, increases production costs, and limit innovation.
The leading application of the Daily Products Market is personal care, encompassing products such as skincare, haircare, hygiene items, and cosmetics, which cater to individual grooming and well-being.
Upcoming trends in the global daily products market include increased focus on sustainable and eco-friendly products, growth in e-commerce, personalized product offerings, and continued innovation in health and wellness products.
Asia-Pacific
8.2%
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the baby infant formula market include Unilever Plc, Estee Lauder Companies Inc., Shiseido, The Procter And Gamble Company, L'Oreal S.A, Kao Corporation, Avon Products, Inc, ORIFLAME COSMETICS S.A., Patanjali Ayurved Ltd, Johnson And Johnson.
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