Data Center Cooling Market Overview:
Data Center Cooling Market is expected to garner $11.65 billion by 2020, registering a CAGR of 13.17% during the forecast period 2014-2020.
Data centers are virtual or physical infrastructures comprising servers and related components including networking devices and hardware equipment used by organizations for remote storage, processing and distribution of large databases. Data centers require a cool environment to run successfully, as excessive heat generated from the processors can damage the systems and lead to data loss or interrupted flow of information. Cooling systems are deployed in data centers to prevent such damages and keep the surrounding temperature within permissible limits. Data center cooling systems refer to the systems, used to maintain an ambient temperature and control humidity inside the data center. These systems ensure that the temperature and humidity levels are maintained within the prescribed parameters.
The data center cooling market is segmented based on solutions, components, service, end-user, verticals, and geography. Precision air conditioner (PAC) and Precision air handling unit (PAHU) are two key solutions offered by the companies. The service market includes managed and OEM services. Large, medium and small sized enterprises constitute end-user segment of the market. Additionally, data center cooling systems find their huge application in several verticals that includes telecom & IT, retail, healthcare, BFSI, government and energy.
The exponential growth of data (structured and unstructured) and increasing global demand for cloud computing are the major factors driving the demand for data centers; thereby, fuelling the growth of the data center cooling systems. However, major challenge faced by the industry is the massive setup cost and electricity consumption associated with the cooling systems.
Top Impacting Factors
Big data growth
Rapidly increasing data volume, velocity and veracity, due to increased use of internet. Increase in data volume has created demand for the data storage space, so that data can be processed and stored safely. Increasing data processing requires more cooling systems to ensure smooth processing of the data storage server. Thus, the requirement for humongous data processing would increase and influence the data cooling market.
ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) is provider of technical standards and guidelines for cooling industry with respect to environment control technology. ASHRAE has proposed specific temperature and humidity levels, to prevent system failure due to high temperature. Hence, proper functioning of data centers would continue to drive the need for installation of efficient data center cooling systems.
By 2016, it is expected that consumers would store most of their digital data using cloud services. Earlier, consumers stored data on PCs, but today they prefer cloud storage, which is increasing the amount of fresh data and consequently requires more storage space. With the availability of private cloud services, users can store their digital content in the cloud directly. Increasing trend of digital data generation drives the need of more cloud space and additional data center setup cost; thereby, boosting the demand for data cooling systems.
Top Winning Strategies for World Data Center Cooling Market
Currently, prominent market players have adopted product launch and acquisitions & expansion as their key strategies to improve their market presence and gain a stronger foothold in the market. Through product launch, several companies have launched new and advanced technology and green cooling systems that consume less energy and provide improved performance to expand their product portfolio, especially those related to the datacenter cooling segment. Through acquisitions, market players get hands-on technological expertise of other companies. Companies get opportunity to cater large number of customers in different regions due to the new market. In order to have a stronger foothold in the market, companies expand their existing services by opening new service centers in different geographical areas.
- A thorough analysis of current and future trends in the market elucidates the imminent investment pockets in this region
- The report provides information regarding key drivers, restraints and opportunities with impact analysis
- Porter's Five Forces model and a SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market
- Quantitative analysis of the current market and estimations through 2014-2020 are provided to showcase the financial appetency of the market
- The report provides detailed analysis of the market with respect to type of data center cooling, solutions, component, service, end-user, verticals and geography to enable stakeholders take precise investment decisions
- Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain
DATA CENTER COOLING MARKET SEGMENTS:
The market segmentation is illustrated below:
Market by Solution
- Precision air conditioner (PAC)
- Precision air handling unit (PAHU)
- Market by Component
- Air Conditioner
Market by Service
- Managed Services
- OEM Services
Market by End-User
- Large-scale Enterprises
- Medium-scale Enterprises
- Small-scale Enterprises
- Market by Verticals
- Telecom and IT
- Banking, Financial Services and Insurance (BFSI)
- North America
- Asia Pacific
Key Market Players:
- Emerson Electric
- Schneider electric
- International Business Machines Corporation
- Hitachi, Ltd.
- HP Development Company, L.P.
- Rittal GmbH & Co. KG
- Stulz USA