Data Visualization Software Market Insights:
Data visualization software is considered as an essential component for business intelligence as well as data warehousing. It is the graphical representation of data and information that uses visual elements such asgraphs, charts, and maps. Data visualization software tools provide an accessible way to perceive and understand outliers, trends, and patterns in data. It enables decision-makers to derive analytical results from information, which is presented visually. Visualization of data delivers detail analysis at various levels to an enterprise. It is a key tool to make sense out of huge amount of data generated every day. Enterprises are realizing importance of big data and achieving their business goals with help of data visualization software tools.
Impact of COVID-19 on Data Visualization Software Market:
- COVID-19 have created major havoc both in terms of health casualties as well as economic crisis around the globe and brought various businesses to halt. It has enormously impacted overall economic growth and productivity.
- While the world is dealing with pandemic, data visualization software tools are playing a vital role by assisting governments to adapt to trends and extract relevant insights from big data. Advanced data visualization help researchers and governments to closely watch regular developments of COVID-19 impact and make decisions effectively.
- Data visualization software market is flourishing and is expected to grow post-pandemic, owing to factors such as an accelerating digitalization of both businesses and consumers for various technology companies, data-driven automation will be a strategic focus; and cloud services are continuing to grow in pandemic leveraging ML and AI capabilities.
Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Big data is obtained from growth in number of social media and internet users along with multi-device access to a data visualization, which drives the data visualization software market. In addition, increase in adoption of data visualization software tools in small and medium enterprises (SMEs) is projected to fuel growth of the market. However, lack of technical skillset to analyze & extract useful information and higher cost of software hinders growth of the data visualization software market to some extent. Conversely, AI and deep learning are proliferating to new domains, which is opportunistic for the data visualization software market as it offers tools that are capable of visualizing complex deep learning engines and data churned by them.
The global data visualization software market trends are as follows:
Interactive and Responsive Analysis
Adoption of data visualization software, which is agile in responding to user commands has become an important feature. Software is expected to include a drag-and-drop user-interface to create graphical illustrations and dashboards. These interactive dashboards help for an active communication within the software network. It aids business to effectively communicate with business partners, employees, and company clients.
In addition, data visualization software tools and techniques enabling users to build customized dashboards that solve their specific business requirements.
Easy Access to the Data
Modern day businesses are obsessed with data democratization,whichenables users within an organization to modify reports, access data, and extract insights. Advanced data visualization techniques and self-service business intelligence are allowing business users to freely access data at any time from any location. With a secured data sharing from various departments of an organization, it also provides real-time data updates and complete annotations.
Key benefits of the report:
- This study presents the analytical depiction of the global data visualization software industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global data visualization software market share.
- The current market is quantitatively analyzed to highlight the global data visualization software market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global data visualization software market analysis based on competitive intensity and how the competition will take shape in coming years.
Data Visualization Software Market Report Highlights
| Aspects | Details |
 By Tool |
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 By Deployment Model |
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 By Region |
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 By End User |
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 Key Market Players | Tableau Software Inc., Sisense Inc., Microsoft Corporation, IBM Corporation, Oracle Corporation, Tibco Software Inc., Hitachi Vantara., SAS Institute Inc., Microstratergy Inc |
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