Decorative concrete is the type of concrete that is used to provide an aesthetic appeal to a structure usually recommended by architects and design consultants. The process of transforming concrete into decorative concrete can be done through various techniques like mixing a wide range of materials in the pouring process or adding different colors to magnify the beauty of the structure. These materials have the ability to provide a superior finish, durability, structural capabilities, and strength to residential and non-residential structures. Technological advancements and new techniques are providing new materials with even more versatile features that can easily attract customers.

Market scope and structure analysis:

COVID-19 Scenario analysis:

• Coronavirus has affected the import and export of construction materials. China is the largest exporter of construction materials globally. Negative trends in the economy of China are anticipated to reduce the global import and export throughout the globe.
• Demand for new construction materials have witnessed a massive negative shift since the corona outbreak in December 2019, with manufactures and investors fearing an excessively receding economic growth.
• Travel prohibitions around the globe have affected the trade of construction materials. Thus, the supply and demand for construction materials are almost halted throughout the globe.
• Construction materials manufacturing companies located in China, are the major sufferers of from the virus outbreak, owing to lockdown and unavailability of logistics in the region.
• The major hindrance for the global construction materials market comes from the orders of home quarantine by respective governments, which has led to the discontinuing of production of construction materials.
• Decreased consumer demand and consumption has led to reduction and slow down of sales of construction materials all over the globe over the course of the current economic year.
• Therefore, the decorative concrete market is expected to be negatively affected in 2020.

Drivers, restraints, and opportunities

A surge in construction and new infrastructural activities around the world is a major factor that is expected to drive the decorative concrete market in the upcoming years. Besides, the growing disposable income of the middle-class population of developing countries like China supported with rising consumer preference for buildings with good aesthetic appeal is another key factor that can potentially drive the decorative concrete market for the next few years. Furthermore, the growing popularity of green buildings in developed countries like North America and Europe due to stringent environmental safety regulations implemented in these countries. Since decorative concrete eco-friendly and the oxide pigments used in these materials do not cause air pollution. This factor can steer the growth of the decorative concrete market during the forecast period. However, huge capital investments and high cost of treatment are the restraining factors that are hampering the growth of the market. Conversely, new product developments by market leaders with even more versatile design options are anticipated to create plenty of growth opportunities for the decorative concrete market in the coming years. 

Trends in the decorative concrete market

The growing popularity of green buildings

The construction industry worldwide has been witnessing new technological advancements, techniques, and product developments lately. With the support of the government implemented stringent regulations for environmental safety, new eco-friendly technologies are emerging lately. For instance, one of the fast-growing technology in the construction industry is Green Building technology. The green building technology is the implementation of design in buildings, commercial spaces, and structures that are resource-efficient and environmental friendly throughout the structure’s life cycle. Green buildings are made up of sustainable materials like bamboo, rubber, recycled glass, and more. Besides, green building technology is not only eco-friendly but also very cost-efficient by saving energy consumption. These factors are helping in propelling the demand for green buildings. The use of decorative concrete in green buildings is a viable option because these materials are eco-friendly and the oxide pigments used in these materials do not cause air pollution. Growth in demand for green buildings that can reduce the ill effects of construction activities on the environment can eventually result in the positive growth of the decorative concrete market. 

A surge in construction activities in emerging countries

The construction industry worldwide has been constantly gaining pace due to factors like rapid industrialization, urbanization, and a growing population. A massive number of construction activities are being observed in developing countries like China and India due to these factors. Moreover, the government of China is heavily investing in infrastructural developments lately. For instance, there are many airport construction projects that have been initiated by the government of China like Chengdu Shuangliu International Airport, Beijing Capital International Airport, Guangzhou Baiyun International Airport, and more. Growing construction activities in emerging countries can significantly contribute to the positive growth of the construction industry in these countries that can eventually result in creating a positive impact on the growth of the decorative concrete market. 

Key segments covered:

Key benefits of the report:

• This study represents the analytical representation of the global decorative concrete market combined with the ongoing trends and future predictions to determine investment opportunities.
• The present market is thoroughly analyzed from 2019 to 2027 to enlighten the decorative concrete market growth.
• The report gives information regarding the important drivers, restraints, and opportunities provided with an in-depth analysis of the global decorative concrete market.
• Segmentation details of the global decorative concrete market.
• The report gives a comprehensive global decorative concrete market analysis based on competitiveness and how the performance of the competitors will take shape in the coming years.