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2022

Denim Jeans Market

Denim Jeans Market Size, Share, Competitive Landscape and Trend Analysis Report by Fitting Type, by Price Point, by End User, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2020-2030

CG : Apparel & Fashion

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Author's: Anil Kamble | Roshan Deshmukh
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Denim Jeans Market Research, 2030

The global denim jeans market size was valued at $56.2 billion in 2020, and is projected to reach $88.1 billion by 2030, growing at a CAGR of 4.2% from 2021 to 2030.

Denim is a fabric that is made of cotton. Denim was firstly used for making work cloths and then it gained significance as a material to be used for making others types of garments including shirts, jackets, and jeans. Product innovations with designs, patterns, colors, and fitting, rise in sense of fashion, and growing standard of living are some factors attributable to the growth of the denim jeans market during the forecast period. Social media and fashion influencers are major influencers for the fashion industry, which in turn boost the demand for denim jeans. Furthermore, rise in awareness regarding the availability of various types of denim jeans including skinny, tapered, regular, and athletic fit jeans through social media and e-commerce platforms are further anticipated to increase the denim jeans market size.   

Rise in spending capacity, per capita consumption of the denim jeans, consciousness regarding the cloths suitable for the body types and acceptance for casual wears for office work is likely to garner the growth of the denim jeans market. In addition, increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, which further drives the growth of the global denim jeans market share.

Work from home practices, rise in popularity for loose fitting cloths, and adoption of  voluntary simplicity lifestyle, especially in the outfit segment and social barriers for women specially in middle east countries, including Saudi Arabia Dubai and other countries are likely to restrain the growth of the denim jeans industry during the forecast period.

Denim is a fabric that is made of cotton. Denim was firstly used for making work cloths and then it gained significance as a material to be used for making others types of garments including shirts, jackets, and jeans. Product innovations with designs, patterns, colors, and fitting, rise in sense of fashion, and growing standard of living are some factors attributable to the growth of the denim jeans market during the forecast period. Social media and fashion influencers are major influencers for the fashion industry, which in turn boost the demand for denim jeans. Furthermore, rise in awareness regarding the availability of various types of denim jeans including skinny, tapered, regular, and athletic fit jeans through social media and e-commerce platforms are further anticipated to increase the demand for denim jeans.   

Rise in spending capacity, per capita consumption of denim jeans, consciousness regarding the clothes suitable for the body types and acceptance of casual wears for office work is likely to garner the growth of the denim jeans market. In addition, the increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, which further drives the growth of the global denim jeans market. Work from home practices, rise in popularity for loose-fitting cloths, and adoption of voluntary simplicity lifestyle, especially in the outfit segment and social barriers for women especially in middle east countries, including Saudi Arabia Dubai and other countries are likely to restrain the growth of the market during the forecast period.

Denim Jeans Market, Denim Jeans Industry, Denim Jeans Market Size, Denim Jeans Market Share, Denim Jeans Market Trends, Denim Jeans Market Analysis

According to the denim jeans market analysis, the denim jeans market is segmented into fitting type, price point, end user, distribution channel, and region. On the basis of fitting type, the market is categorized into slim fit, regular fit, skinny fit, relaxed fit, and others. By price point, it is segregated into mass and premium. On the basis of end user, the market is categorized into men, women, and children. By distribution channel, it is segregated into hypermarket and supermarket, convenience clothing store, specialty store, online sales channel, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, U.K., France, Italy, Spain, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Middle East and Rest of LAMEA).

According to the denim jeans market trends, on the basis of product type, the regular fit segment was the significant contributor to the market, with $9,182.8 million in 2020, and is estimated to reach $15,371.1 million by 2030, at a CAGR of 4.9% during the forecast period. Regular fit jeans are mostly worn by average men's and women's body shapes. It allows a normal range of movement, and it is neither tight nor loose. Growing standard of living and fashion consciousness and desire for simple attire are likely to garner the regular fit denim jeans market demand.

Denim Jeans Market by Fitting Type

According to price point, the mass segment was the highest contributor to the market, with $36,456.1 million in 2020 and is estimated to reach $55,793.3 million by 2030, at a CAGR of 3.9% during the forecast period. Mass price point denim jeans are the cost-effective one which are available in affordable rate. These denim jeans are sold globally. However, major market share can be seen in low-income group countries and developing countries where per capita income of consumers is considerably low than other countries. With low income, consumers can only afford mass price point denim jeans.

Denim Jeans Market by Price Point

According to end user, the women segment was the valued at $20,487.0 million in 2020 and is estimated to reach $34,540.8 million by 2030, at a CAGR of 5.0% during the forecast period. The women segment has been gaining significant market share in the global denim jeans market and is expected to sustain its share during the forecast period. Growing product launches by considering the preference and liking of women and rise in trend of women skinny fit denim jeans, especially in developing countries, including India, China, and Brazil are expected to bolster the denim jeans market growth through the women segment.

Denim Jeans Market by End User

According to distribution channel, the hypermarket and supermarket segment was the highest contributor to the market and is expected to sustain its share throughout the denim jeans market forecast period. Hypermarket and supermarket is gaining popularity for denim jeans owing to the availability of a broad range of consumer goods, including apparels under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boost the popularity of hypermarket and supermarket in the developed and developing regions, which in turn bolster the growth of the denim jeans market.

Denim Jeans Market by Distribution Channel

According to the denim jeans market opportunity, region-wise, North America garnered the major denim jeans market share in 2020, and is expected to maintain its market share throughout denim jeans market forecast period.  This is majorly attributed to rise in trend of wearing casual wears in offices and special occasions and launch of eco-friendly denim jeans and denim jeans with antimicrobial properties.

Denim Jeans Market by Region

The players operating in the global denim jeans industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include, Canatiba Denim Industry, Diesel S.p.A., H & M Hennes & Mauritz AB, Jack & Jones, Kontoor Brands, Inc., Lee Cooper, Levi Strauss & Co., Monte Carlo Fashions Ltd., PVH Corp., and Under Armour, Inc.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the denim jeans market analysis from 2020 to 2030 to identify the prevailing denim jeans market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the denim jeans market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global denim jeans market trends, key players, market segments, application areas, and market growth strategies.

Denim Jeans Market Report Highlights

Aspects Details
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By Fitting Type
  • Slim Fit
  • Regular Fit
  • Skinny Fit
  • Relaxed Fit
  • Others
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By Price Point
  • Mass
  • Premium
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By End User
  • Men
  • Women
  • Children
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By Distribution Channel
  • Hypermarket and Supermarket
  • Convenience clothing store
  • Specialty Store
  • Online Sales Channel
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, U.K., France, Italy, Spain, Netherlands, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, South Africa, Middle East, Rest of LAMEA)
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Key Market Players

jack & jones, H & M Hennes & Mauritz AB, Lee Cooper, Under Armour, Inc., PVH Corp., levi strauss & co., Canatiba Denim Industry, Kontoor Brands, Inc., Monte Carlo Fashions Ltd., Diesel S.p.A.

Analyst Review

The denim jeans market has witnessed steady growth in recent years. Manufacturers are now focused on the Asian countries, such as India and China, to expand their foothold due to the maturity of the North American and European markets. Thus, most companies have shifted their production plants to China and other AsiaPacific countries to cut down the manufacturing costs. Moreover, this shift is anticipated to draw the companies closer to their target market. Upsurge in population and improvement in economic condition of countries such as India, China, and Brazil, boost the growth of the denim jeans market. However, the adoption of branded products has witnessed an upward trend in the developing regions, as consumers have focused on using premium denim jeans during the past few years.

Author Name(s) : Anil Kamble | Roshan Deshmukh
Frequently Asked Questions?

The denim jeans market size was valued at $56,204.8 million in 2020.

4.2% is the CAGR of Denim jeans Market.

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2021-2030 is the forecast period in the market report.

Canatiba Denim Industry, Diesel S.p.A., H & M Hennes & Mauritz AB, Jack & Jones are some of the top companies in the denim jeans Market.

The market is segmented on the basis of fitting type, price point, end user, distribution channel and region.

Growing demand for antimicrobial denim jeans and relaxed fit denim jeans are upcoming trends in denim jeans Market.

By fitting type, slim fit segment will dominate the market by the end of 2030.

COVID-19 negatively impacted the growth of the market due to halted production activities and disrupted distribution channels.

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Denim Jeans Market

Global Opportunity Analysis and Industry Forecast, 2020-2030