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Allied Market Research

Deodorant and Antiperspirants Market by Type (Deodorant Sprays, Roll-On, Cream, and Gel), Ingredient (Conditioner, Fragrances, Alcohol, Moisturizers, Antimicrobials, and Others), EndUser (Men and Women), and Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Convenience Stores, Pharmacies, and Online Channels): Global Opportunity Analysis and Industry Forecast, 2020–2027

A09410
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Jun 2021 | 344 Views
 
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A deodorant is a cosmetic productwhich is useful in preventing the body from bacterial break down. It isused to preventsweating by blocking the glands. Whereas, antiperspirantsare the subset of deodorants. It contains aluminum salt, which is used to extract moisture from the skin and is very beneficial throughout the summer season. The demand for the deodorants and antiperspirantsis witnessing an increase amongst the male population. The deodorants and antiperspirants act as a tonic against body odor and therefore used by menfor grooming themselves,and to avoid the unnecessarily stinking and smell from the body. It is usually applied to the armpits to reduce unnecessary sweating and to give fragrance to the body. Deodorant help cut down the bacteria and causes body aura because it comprises an antimicrobial agent, which is its main ingredient. Both deodorants and antiperspirants aremanufactured from those ingredients that reduce body sweat.

Market scope and structure analysis:

Report Metric

Details

  Market size available for years

  2020–2027

  Base year considered

  2019

  Forecast period

  2021–2027

  Forecast units

  Value ($US)

  Segments covered

  Type, Ingredient, End User, Distribution Channel, and Region

  Regions covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain,and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

Unilever, Cavinkare, Addidas, Nike, Procter & Gamble, Godrej and Garnier, Beiersdorf AG, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, and Lion Corporation

 

COVID-19 ScenarioAnalysis:

COVID-19 does not have a severe impact on the deodorant and antiperspirants market because consumers are still using these products. Even though the consumers are sitting at home, they are still demanding for the deodorant and antiperspirants because of its main advantage that it helps in maintaining hygiene. However, due to the disruption in the supply chain, manufacturers are facing problems of production and supply. Also, trade barriers on export & import of goods & services are affecting the supply of deodorant and antiperspirants to the consumers.

Top Impacting Factors:Market Scenario Analysis, Trends, Drivers and Impact Analysis:

Demand for deodorant is more in male grooming as they have to take more care of sweat related hygiene. The demand for this industry is expanding continuouslydue to an increase in the purchase of grooming products, rise in income, and changes in fashion trends. In today’s scenario, the consumers are more concerned about their health and fitness, directly impacting such commodities. Activities like walking, jogging, and gyming are on an increase, and they cause heavy sweating, which creates a need for applying the deodorant to get rid of the odor and bacteria. The global market of the deodorants and antiperspirants is tremendous, as there are many varieties available for these products, differentiated by their fragrances and benefits. Males prefer deodorants having a strong-smelling perfume, over deodorants with pleasant-smelling perfume. Also, the demand for deodorants is more in the summer season, as it is the season of sweat. Furthermore, few people have a hobby of maintaining the stock of deodorants, so they purchase every premium deodorant they like because the high prices are not a priority for them, even if, these premium deodorants are available in small-sized bottles.

New product launches to flourish the market

The market players operating in this market are fully aware of the spending capacity of consumers on these products. Manufacturers are focusing on innovation and are adding more product ranges, according to the preferences of the customers. This creates opportunities for the growth of the market. Different forms of products available for this market are deodorant sprays, roll-on, cream, gel, and others. Consumers choose from these product types according to their convenience.

The demand and the highest market share for deodorant and antiperspirant is in North America because a large part of the population, especially youngsters, are inclining toward their health, fitness, and grooming. They are also influenced by social media trends and celebrities endorsing several brands. Consumers today prefer quality over price and thus are even ready to buy high priced products.

This product is available in both online and offline retail stores. People prefer to buy from several online platforms as they can easily scroll and get the best offers like discounts, buy1 and get2 free offers, and other such offers. However, most people prefer purchasing from the various hypermarket, supermarkets, and other brick & mortar stores as they have the advantage of testing the product before purchasing.

Key Segments Covered:

Segments

Sub-segments

  Type

  • Deodorant Sprays
  • Roll On
  • Cream
  • Gel

  Ingredient

  • Conditioner
  • Fragrances
  • Alcohol
  • Moisturizers
  • Antimicrobials
  • Others

  End User

  • Men
  • Women

  Distribution Channel

  • Hypermarket/Supermarket
  • Specialty Stores
  • Convenience Stores
  • Pharmacies
  • Online Channels

Key Benefits of the Report:

  • This study presents the analytical depiction of the deodorant and antiperspirants market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the deodorant and antiperspirants marketshare.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the deodorant and antiperspirants market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed deodorant and antiperspirants market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Deodorant and Antiperspirants MarketReport:

  • What are the leading market players active in the deodorant and antiperspirants market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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