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Deodorant Wipes Market

Deodorant Wipes Market by Type (Wet Wipes and Dry Wipes), Application (Maintain Hygiene, Sweat-free Body, Odor-free, Itchiness Relief, and Others) and Distribution Channel (E-commerce, Supermarkets & Malls, Independent Retailers, Medical Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

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Sep 2022 | 1038 Views
Author(s) : Roshan Deshmukh
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Deodorant wipes are moistened towelettes that are used for deodorizing armpits, face, hands, neck, chest, and other body parts. These wipes remove sweat odor, clean face and leave a pleasing smell according to the fragrances used.  Deodorant wipes are preferred by both men and women of all age groups and are mostly used while traveling. With their small packaging and bio-degradable nature, deodorant wipes are easy to carry in pouches, pockets, hand bags and are not harmful for the environment.

In addition, deodorant wipes are alcohol free making it non-irritant and suitable for almost all skin types. Innovations in the personal hygiene industry for improved products have lead way for products with 24+ hour odor protection and better freshness. The global deodorant wipes market has experienced a significant growth, and is expected to grow considerably in next few years.

Market Scope and Structure Analysis

Report Metric


 Market Size Available for Years


 Base Year Considered


 Forecast Period


 Forecast Units

 Value (USD)

 Segments Covered

 Type, Application, Distribution Channel, and Region

 Regions Covered

North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the rest of Asia-Pacific), LAMEA (Middle East, Brazil, Mexico, and the rest of LAMEA)

 Companies Covered

Johnson & Johnson, Forever Fresh, Fresh Body Co., Ltd., Shiseido Company, Procter & Gamble (P&G), Kimberly-Clark, Svenska Cellulosa Aktiebolaget (SCA),Yuni, Unilever, Diamond Wipes International, Rockline Industries, Nice-Pak Products and Mandom Corporation.


COVID-19 Scenario Analysis

With pandemic across all major countries in the world and every country following lockdown & halt in production of un-essential items, the manufacturers are producing at low capacity and are unable to  meet the demand. However, with the growth in awareness of personal hygiene by WHO (World Health Organisation) and governments, deodorant wipes being a personal hygiene product has gained momentum.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Surge in usage due to increased disposable income, to maintain personal hygiene, and increase in awareness by the beauty industry toward smell, odor, and freshness are the key drivers that have increased the demand for global deodorant wipes. However, the global deodorant wipe market still faces stiff competition due to availability of substitute products like baby care wipes. These baby care wipes are more popular because of low cost and easy availability at every shop. Contrarily, increased fragrances and addition of variety of smells in deodorant wipes are still holding on to the market share.

The Global Deodorant Wipes Market Trends

New Product Launches to Flourish the Market

The launch of new products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve the product capabilities, ingredients, and the freshness the product. Yuni is providing large natural body wipes to clean the whole body in case someone misses shower. These natural body wipes are available in 12 individually packed sheets in a compatible pack.

This series of deodorant wipes are super soft, bio-degradable, and moist that cleans the whole body, deodorizes, nourishes and calms skin. Moreover, these deodorant wipes have citrus essential oils which provide Vitamin-C for glowing skin and are suitable for campers, trackers, travelers, and hikers.

Surge in Usage in Travelers and Sports Person

Manufacturers are focused on production of new deodorant wipes for other applications as there are varying demands based on the utilization. Leading market players have determined how improved ingredients can be influential in other applications. Pacifica Underarm Deodorant Wipes are innovating aluminum-free wipes that have distinctive blend of natural ingredients, coconut milk for effective odor control, and can blend with any other perfume or subtle scent used on it. Moreover, Pacifica claims anti-aging properties in these wipes. Hence, it gives freshness & the odor of own choice along with beauty benefits.

In addition, these wipes have become more popular with sports person, travelers, office going millennials, and other adventure sports lovers who don’t like sweating and smelling. With more hygiene consciousness, constant demand for deodorant is on rise.

Key Segments Covered




  • Wet Wipes
  • Dry Wipes


  • Maintain Hygiene
  • Sweat-free body
  • Odor-free
  • Itchiness Relief
  • Others

 Distribution Channel

  • E-commerce
  • Supermarkets and Malls
  • Independent Retailers
  • Medical Stores
  • Others

Key Benefits of the Report

  • This study presents the analytical depiction of the global deodorant wipes industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global deodorant wipes market share.
  • The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the global deodorant wipes market.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
  • The report provides a detailed global deodorant wipes market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Deodorant Wipes Market Research Report

  • Which are the leading players active in the deodorant wipes market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Key Market Segments

Segments Sub-segments
By Type
  • Wet Wipes
  • Dry Wipes
By Application
  • Maintain Hygiene
  • Sweat-free Body
  • Odor-free
  • Others
By Distribution Channel
  • E-commerce
  • Medical Stores
  • Supermarkets & Malls
  • Independent Retailers
  • Others
By Region
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Thailand
    • Rest of Asia-Pacific
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Argentina
    • Rest of LAMEA

Key Market Players

  • Johnson & Johnson
  • Forever Fresh
  • Fresh Body Co., Ltd.
  • Shiseido Company
  • Procter & Gamble (P&G)
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Yuni
  • Unilever
  • Diamond Wipes International

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