The purposeful removal of human body hair is depilation or hair removal. Depilatory products are used for human corporeal hair removal for beauty and medicinal purposes. Methods for hair removal with depilatory products include shaving, waxing, sugaring, laser, and electrolysis. The usage of electronic devices and laser treatment alters the skin's state. The danger of injury and skin damage increases if proper measures are not taken when using electrical equipment. The risk of injury might stifle the depilatories market's expansion. Depilatory products are divided into waxes, wax strips, and hair removal creams depending on the requirement of the consumer. With the rise in awareness for healthy skin, the demand for these products has increased. Social media promotion and advertisement have influenced the growth of the depilatories market as consumers are adapting to the use of different depilatory products. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it is convenient to order.
COVID-19 Impact Analysis
- The advent of the global pandemic, COVID-19, has affected the depilatories market negatively. During the ongoing pandemic, the depilatories were not considered a necessary product. Therefore, the demand for depilatories has decreased during these times.
- As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain got disrupted. The shifting of activities in procuring the raw materials and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
- The production process for new batches of depilatory product had become a challenge for companies due to the limited availability of labor, disrupted supply of raw materials, and logistic issues.
Top Impacting Factors
- Technological progress leads to growth in advertisements on the significance of personal care. The use of hair removal products is expected to grow. The demand of depilatory companies has been driven by intense rivalry among main competitors aiming at more rural regions to highlight their presence. In addition, the growing urbanization leads more people to realize the treatment and hygiene of body hair, which have a favorable effect on the rate of product use.
- The adaption of ever less plentiful raw matter such as chemicals, metals, organic substances and others has a detrimental effect on the product's price. Similarly, increasing costs are projected to raise the cost of moving raw resources from one location to another Moreover, the higher cost of employing trained workers who extract and manufacture raw materials in a useable form indirectly helps to increase the cost of the product. The increased tax on raw material imports and exports between countries is anticipated to boost raw material prices.
Market Trends
Increasing spending power on personal care products is boosting the growth of the depilatories market
Increase in personal care expenditures, such as hair removal treatments and electronic equipment, are driven by rise in disposable income among consumers in various nations. Manufacturers target low to high-income earners, which have drawn the interests of all sorts of consumers to provide a wide range of depilatory products. Furthermore, the increased costs associated with beauty treatments and salons are driving the population to use the depilatory products at home. Various businesses develop marketing techniques and offer gifts, discounts, and buy one get one offer that generate greater traction. The beauty clinic segment holds the highest share in consumption of depilatory products
Beauty clinics are expected to have the largest proportion of depilatory usage, as it may possess and provide its customers expert services and goods. Various beauty treatments for skin and hair that are supported by the dermatologist's clearance are well known to many individuals. Dermatology clinics are recognized as the most visited clinics by clients with significant skin and hair concerns. Due to its customer-friendly, more efficient treatment to increase the availability of services provided, this industry is expected to expand significantly.
Key Benefits of the Report
- This study presents the analytical depiction of the depilatories industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the depilatories market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the depilatories market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed depilatories market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Depilatories Market Research Report
- Which are the leading players active in the depilatories market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Depilatories Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Koninklijke Philips N.V., Lumenis Ltd, Alma Laser Ltd, Samsung Electronics Co., Ltd, Candela Corporation, Reckitt Benckiser Group Plc., Cynosure LLC., Solta Medical, Inc., Hologic, Inc., Braun GmbH |
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