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2022

Digestive Health Market

Digestive Health Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Form, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

LS : Healthcare

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Author's: Swapna Singh | Roshan Deshmukh
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Digestive Health Market Research, 2031

The global digestive health market size was valued at $38.8 billion in 2021, and is projected to reach $90.2 billion by 2031, growing at a CAGR of 8.8% from 2022 to 2031. Digestive health refers to the science based approach to maintain digestive and nutritional health. Digestive health solutions includes the products that’s are engaged in maintaining the healthy gut, thus preventing the digestive disorders. Additionally, the products such as prebiotics and probiotics are commonly used to maintain the healthy gut and prevent GIT disorders.

Digestive Health Market

According to the NCBI, National Centers for Biotechnology Information, Gastroesophageal Reflux Disease (GERD) is one of the most common gastrointestinal disorders, with a prevalence of approximately 20% of adults in western culture and is estimated that the prevalence of GERD in the U.S. is between 18.1 to 27.8%. Thus this highlights the need for the digestive health solutions to manage and prevent the causes for the arising disorders.

Also, the gut health and the micro biome have been in demand in the nutraceutical industry for many years, but the growth in the market accelerated during the global pandemic due to the consumers understanding regarding the connection between digestive health and full body wellbeing, which further increased the demand and caused the growth of the digestive health market size.

Furthermore, the rise in the awareness among the customers regarding diet and health is expected to propel the overall demand for the digestive health products. Also, the growing awareness about the advantages of probiotics is expected to increase their demand for digestive health products. High awareness, key strategies by the market players, excessive product innovation and inclination toward digestive food are expected to boost the demand for digestive health solutions during the forecast period.

In addition, the Increasing prevalence of digestive problems, increasing awareness about gut health among people and growth in the geriatric population are the drivers that are causing the expansion of the digestive health market share, on the other hand increasing R&D initiatives by the key market players will provide lucrative opportunities for the market players to invest and lead to the market growth. However, the strict regulatory standards, and expensive development costs can provide a hindrance to the market growth in the near future.

Impact of COVID-19 on Digestive Health Market

The COVID-19 pandemic have proved to be an incomparable global public health emergency that has affected almost every industry, and the effects are expected to impact every industry growth during the forecast period. Several changes in consumer demand and behavior, buying habits, supply chain redirection, and significant government initiatives have been seen around the globe. The COVID-19 pandemic has changed the nutrition pattern, other substance use and other health-related behaviors of the population. Furthermore, due to its impact on the logistics and supply chain, the market has been restricted to some extent. The need for useful products has, nonetheless, remained constant throughout the epidemic. To meet consumer needs, the well-known companies in the industry focused on their production and distribution systems. Additionally, as more people become aware of dietary supplements and other healthy products, aiding in gut health and improving immunity the demand for supplements and digestive health products increased during the spread of COVID-19. This helped the digestive health industry flourish during the pandemic.

The digestive health market is segmented into Type, Form and Distribution Channel.

The global digestive health market is segmented by type, form, distribution channel, and region. On the basis of type, the market is categorized into probiotics, prebiotics and digestive enzymes. By form, it is divided into capsules, tablets and others. By distribution channel, it is segmented into drug stores and retail pharmacies, online providers and others. The drug stores and retail pharmacies are further divided into prescription and OTC (over-the-counter). Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, and rest of LAMEA).

Segment Review

By type, the digestive health products industryis segmented into probiotics, prebiotics and digestive enzymes. The probiotics segment generated maximum revenue in 2021 with a CAGR, aiding to the awareness about the digestive health, intestinal disorders, and gut health. Additionally, probiotics products have gained popularity as an alternative and natural means to promote intestinal health, thereby benefitting the market growth during the forecast period. Moreover, the digestive enzymes segment is expected to expand at a higher CAGR during the forecast period as it helps one get more out of the food that he or she eat thus causing the benefit for the gut health.

Digestive Health Market by Type

Depending on the form, the market is divided into capsules, tablets and others. The capsules segment dominated the market in 2021, and is expected to grow with a highest CAGR owing to the advantages that capsule dosage form have over others including easy administration and high convenience and less taste issues.

Digestive Health Market by Form

Depending on distribution channel, the market is divided into drug stores and retail pharmacies, online providers and others. The drug stores and retail pharmacies segment dominated the market in 2021 and the online providers is expected to grow with highest CAGR owing to surge in the demand for digestive health solutions, digitalization, adoption of smartphones and smart devices and easy accessibility.

Digestive Health Market by Distribution Channel

Region wise, North America acquired a major share in the year 2021, owing to the presence of key players, rising government initiatives, well-developed healthcare infrastructure, and rising prevalence of chronic diseases. The region witnessed the highest growth . However, Asia-Pacific is expected to witness the highest growth rate during digestive health market forecast period with a CAGR.The major factors that drive the digestive health market growth in this region is the rising number of geriatric populations, increasing prevalence of digestive disorders, advancements in the solutions, and increase in government initiatives to promote healthy lifestyle are driving the market growth.

Digestive Health Market by Region

The major companies profiled in this report include Amway Corporation, Bayer AG, BASF SE, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Nestle SA, NOW Health Group Inc., Pfizer Inc., Sanofi, the Bountiful Company (Nature’s Bounty) and among others.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digestive health market analysis from 2021 to 2031 to identify the prevailing digestive health market opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the digestive health market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global digestive health market trends, key players, market segments, application areas, and market growth strategies.

Digestive Health Market Report Highlights

Aspects Details
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Market Size By 2031

USD 90.2 billion

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Growth Rate

CAGR of 8.8%

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Forecast period

2021 - 2031

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Report Pages

310

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By Type
  • Prebiotics
  • Probiotics
  • Digestive Enzymes
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By Form
  • Capsule
  • Tablet
  • Others
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By Distribution Channel
  • Drug Stores and Retail Pharmacies
    • Type
      • Prescription
      • OTC
  • Online Providers
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Rest Of Europe)
  • Asia-Pacific  (Japan, China, Australia, India, South Korea, Rest Of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest Of LAMEA)
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Key Market Players

GalaxoSmithKline PLC, Pfizer Inc., Bayer AG, Sanofi, Herbalife Nutrition Ltd., The Bountiful Company (Nature’s Bounty), Amway Corporation, BASF SE, NOW Health Group Inc., Nestle SA

Analyst Review

This section provides various opinions of top-level CXOs in the digestive health market.  The digestive health market has piqued interest of healthcare providers, patients, and consumers, owing to several benefits offered by these products, which helps patients to avoid or prevent serious diseases related to the GIT. There have been remarkable advancements in development of digestive health products to provide advanced options for the treatment. As the market is saturated and is growing at a steady rate in developed nations, Asia-Pacific and LAMEA are expected to offer high growth opportunities to key players in this market.

According to perspectives of CXOs of leading companies in the market, significant advancements in products with increase in clinically backed research, growing investments, funds, and grants, increasing incidences of target diseases, entry of new players, and growth in geriatric population are projected to increase sales of digestive health products globally. Presently, rapid adoption of these products due to COVID-19 is witnessed in the world as many people have shifted their minds toward healthy living and adopting prevention rather than treatment.

Author Name(s) : Swapna Singh | Roshan Deshmukh
Frequently Asked Questions?

The upcoming trends of Digestive Health Market includes rising number of geriatric populations, increasing prevalence of digestive disorders, advancements in the solutions, and increase in government initiatives to promote healthy lifestyle.

Intestinal disorders, and gut health are the leading application of Digestive Health Market.

North America is the largest regional market for Digestive Health.

Digestive Health Market is projected to reach $90,205.67 million by 2031, registering a CAGR of 8.8% from 2022 to 2031.

The major companies profiled in this report include Amway Corporation, Bayer AG, BASF SE, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Nestle SA, NOW Health Group Inc., Pfizer Inc., Sanofi, the Bountiful Company (Nature’s Bounty) and among others.

The base year is 2021 in Digestive Health market.

Yes, the Digestive Health market report provides PORTER Analysis.

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Digestive Health Market

Global Opportunity Analysis and Industry Forecast, 2021-2031