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Digital AV Switcher and Mixer Market By Product Type (Production Switchers, Routing Switchers, and Master Control Switchers), Video Resolution (4k, 1080i, 1080p, and SD), End User (Sports Broadcasting, Studio Production, News Production, Post Production, and Others), and Industry Vertical (Commercial, Pharmaceutical, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

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Jun 2021 | 348 Views
 
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Digital AV Switcher and Mixer Market Outlook – 2027

Digital AV switcher and mixer are tools utilized to choose between multiple video sources as well as, in certain cases, combine video sources to offer unique effects together. A digital AV switcher's major purpose is to execute combinations between two videos, hard cuts between cameras, and checking operations. Switches are an integral part of the digital AV switcher and mixer industry, to quite an extent that a completely functional television and video production cannot be achieved without switches. Globally, digital AV switchers serve a significant role in live events, and these switchers simplify live HD video transmission throughout various platforms to maximize viewers' experience across various devices without any problems.

The global Digital AV switcher and mixer market is segmented on the basis of product type, video resolution, end user, industry vertical, and region. Based on product type, the Digital AV switcher and mixer market is divided into production switchers, routing switchers, and master control switchers. In terms of video resolution, the market is categorized into 4k, 1080i, 1080p, and SD. Based on end user, the market is divided into sports broadcasting, studio production, news production, post production, and others. On the basis of industry vertical, the market is segregated into commercial, pharmaceutical, and others. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global digital AV switcher and mixer industry include Panasonic, Broadcast Devices Inc., AMX, Kramer Electronic, Crestron, Ross Video Ltd, Evertz Corporation, Miranda Technologies, Toshiba, and LG. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global market.

Top Impacting Factors

Growth in demand for HD video is driving the digital AV switcher and mixer market to meet demand for high-quality streaming content. The digital AV switcher and mixer market forecast is driven by live events like wedding, seminars, sport games and conferences as these events need to be captured in real time and broadcast on different channels around the world. Growing use of multiple cameras to record 360 views of events drives demand for digital AV switchers and mixers to improve the viewer’s experience. The difficulty of device installation and high cost hampers the demand for digital AV switch and mixer market in the coming years.

Growing Implementation of IP Live Production Technology

The demand from consumers for higher quality audio/video has brought about a quick enhancement of technologies and products in the past few decades. With data being generated in Ultra HD and 4K, IP live production technology has evolved in transmitter in the same feature for enhanced display quality. This is especially important for Live Production, which places an emphasis on versatile and efficient operation of the system. Major players are heavily interested on product development to replace the traditional SDI-based environment with live production system that provides highly efficient system control. Such initiatives help influence the further growth of the demand for digital AV switches and mixers.

Technology and Shift from Analog to Digital Radio Market Growth

The advantages of digital over analog broadcasting comprise better audio and video quality, user-friendliness, and complete information handling and storage for players in the industry. Countries across the world are transitioning increasingly from analog to digital broadcasting, and this change has been very important particularly in developing countries. Countries are investing in infrastructure to complete this transformation, resulting in increased demand for digital AV switches and mixers, thus responding positively to economic development of the global market

Digital AV switcher and mixer manufacturers use a technique to build state-of-the-art products to get competitive advantages. Advancing the digital AV switcher and mixer technology provides new possibilities for manufacturing broadcasting equipment. Digital AV switcher and mixer have tremendous demand in the media and entertainment sector, as well as supplying real-time data to other businesses including healthcare, BFSI, travel and transportation.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global digital AV switcher and mixer industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global digital AV switcher and mixer market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global digital AV switcher and mixer market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global digital AV switcher and mixer market analysis based on competitive intensity and how the competition will take shape in coming years. 

Market Scope and Structure Analysis:

Report Metric

Details

Market Size Available For Years

  2020–2027

Base Year Considered

  2019

Forecast Period

  2020–2027

Forecast Units

  Value (USD)

Segments Covered

Product Type, Video Resolution, End Users, Industry Vertical, and Region

Regions Covered

North America (Canada, Mexico, and U.S.), Europe (France, Germany, UK, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, and Rest of Asia-Pacific), and LAMEA (Africa, Latin America, and Middle East)

Companies Covered

Panasonic, Broadcast Devices Inc., AMX, Kramer Electronic, Crestron, Ross Video Ltd, Evertz Corporation, Miranda Technologies, Toshiba, and LG

 

COVID-19 Scenario Analysis:

  • Global digital AV switcher and mixer market opportunity has been significantly impacted by the COVID-19 outbreak. New projects throughout the world have stalled, which, in turn, have led to decline in demand for analog semiconductors. 
  • Global factories have struggled to integrate new digital AV switcher and mixer as workers have stayed in their homes, which disrupted the global supply chains. 
  • The impact of COVID-19 on digital AV switcher and mixer market is temporary as just the production and supply chain is stalled. Once the situation improves, production, supply chains, and demand for digital AV switcher and mixer are gradually going to increase.  
  • This COVID-19 lockdown would help companies think about more advanced digital AV switcher and mixer to enhance efficiency.

Key Segments Covered:

Segments

Sub-Segments

Product Type

  • Production Switchers
  • Routing Switchers
  • Master Control Switchers

Video Resolution

  • 4K
  • 1080i
  • 1080p
  • SD

End User

  • Sports Broadcasting
  • Studio Production
  • News Production
  • Post Production
  • Others

Industry Vertical

  • Commercial
  • Pharmaceutical
  • Others

 

Questions Answered in the Digital AV Switcher and Mixer Market Research Report:

  • Which are the leading market players active in the digital AV switcher and mixer market?
  • What would be the detailed impact of COVID-19 on the digital AV switcher and mixer market size?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the digital AV switcher and mixer market trends?
  • What are the projections for the future that would help in taking further strategic steps?
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
 
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