Digital Intelligence Platform Market by Application (Analytics, Data Management, and Engagement Optimization), Touchpoint (Web, Email, Mobile, Social Media, Company Website, Kiosks & point-of-sale (POS), and Others), Enterprise Size (Large Enterprises and Small & Medium Enterprises [SMEs]), and Industry Vertical (Manufacturing, Travel & Tourism, Media & Entertainment, Retail & E-Commerce, IT & Telecommunications, Healthcare & Life Sciences, Banking, Financial Services & Insurance [BFSI], and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026

Pages: NA
Oct 2020 | 1829 Views
Author(s) : NA
Tables: NA
Charts: NA


Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Digital Intelligence Platform Market

Request Now !

Digital Intelligence Platform Market Outlook - 2026

Digital data intelligence is the ability to transform raw data into structured and actionable information. Digital intelligence platform is used to gain insights from the diverse digital sources and applications. The process usually starts by accessing the raw data, leveraging meaningful or actionable insights, and it finally provides controlled outcomes from this data. These platforms provide all-in-one framework that can optimize customer experiences and engagement for marketing and eCommerce applications. Also, digital intelligence platforms target marketing content from diverse digital channels such as email, web, and apps, and help strengthen the user profile management, analytics, and optimization. It helps organizations to personalize user experiences across diverse digital touchpoints and is expected to drive the global digital intelligence platform market growth during the forecast period.


Increase in adoption of digital intelligence platform to gain competitive differentiation and customer retention are some of the major factors expected to boost the growth of the global digital intelligence platform market. Rise in focus of marketing organizations to digitally transform business marketing strategies is also projected to boost the adoption of digital intelligence platform during the forecast period. Increase in need for analytical solutions such as social media analytics and personalization solutions, which is also achieved by digital intelligence platform. This is expected to propel the growth of the global digital intelligence platform market. However, data security concerns and complexity associated with integration of diverse data silos are major challenging factors that could hinder market growth.

The global digital intelligence platform market is segmented based on application, touchpoint, enterprise size, industry vertical, and region. Based on application, it is categorized into analytics, data management, and engagement optimization. Based on touchpoint, it is classified into web, email, mobile, social media, company website, kiosks & point-of-sale (POS), and others. Based on enterprise size, it is bifurcated into large enterprises and small & medium enterprises (SMEs). Based on industry vertical, it is divided into manufacturing, travel & tourism, media & entertainment, retail & e-commerce, IT & telecommunications, healthcare & life sciences, banking, financial services & insurance (BFSI), and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

This report provides the profiles of the key players in the global digital intelligence platform market, which include Adobe Systems, Inc., SAS Institute, Inc., Google LLC, Evergage, Inc., Mixpanel, Inc., Optimizely, Webtrekk, New Relic, Inc., Cxense ASA, Localytics Limited, and International Business Machines Corporation. These market players have implemented a number of strategies including partnership, expansion, collaboration, joint ventures, and others to heighten their status in the industry.


  • The study provides an in-depth analysis of the global digital intelligence platform market along with the current trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global digital intelligence platform market size is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global digital intelligence platform industry.
  • The quantitative analysis of the global digital intelligence platform market from 2019 to 2026 is provided to determine the market potential.



  • Analytics
  • Data Management
  • Engagement Optimization 


  • Web
  • Email
  • Mobile
  • Social Media
  • Company Website
  • Kiosks & point-of-sale (POS)
  • Others


  • Large Enterprises 
  • Small & Medium Enterprises (SMEs)


  • Manufacturing
  • Travel & Tourism
  • Media & Entertainment
  • Retail & E-Commerce
  • IT & Telecommunications
  • Healthcare & Life Sciences
  • Banking, Financial Services & Insurance (BFSI)
  • Others


  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany 
    • France
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • Singapore
    • Rest of Asia-Pacific
    • Latin America 
    • Middle East
    • Africa


  • Adobe Systems, Inc. 
  • SAS Institute, Inc.
  • Google LLC
  •  Evergage, Inc.
  • Mixpanel, Inc.
  • Optimizely
  • Webtrekk
  • New Relic, Inc.
  • Cxense ASA
  • Localytics Limited
  • International Business Machines Corporation 


With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.


Start reading ,This title and over 12000 thousand more,available with Avenue Library,  T&C*

Reach out to us

Call us on
( U.S. - Canada toll free )
Int'l : +1-503-894-6022
( Europe )
+ 44-845-528-1300
Drop us an email at










Purchase Full Report of
Digital Intelligence Platform Market

  • Online Only
  • $3,456  $3,110
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $3,840  $3,456
  • Restricted to one authorized user
  • One print only
  • Available in
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,769  $5,192
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,450  $5,805
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise

  • $8,995  $8,096
  • Unlimited
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library Membership
  • $ 699/mo
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Start reading.
    This title and over 12,000+ are available on the Avenue Library.  T&C*.

    Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers


Featured Reports


Featured Readings


Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts