Allied Market Research

2024

Digital Intelligence Platform Market

Digital Intelligence Platform Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, by Touchpoint, by Organization Size and by Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

IC : Software and Services

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Author's: | Onkar Sumant
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Digital Intelligence Platform Market Outlook - 2026

Digital data intelligence is the ability to transform raw data into structured and actionable information. Digital intelligence platform is used to gain insights from the diverse digital sources and applications. The process usually starts by accessing the raw data, leveraging meaningful or actionable insights, and it finally provides controlled outcomes from this data. These platforms provide all-in-one framework that can optimize customer experiences and engagement for marketing and eCommerce applications. Also, digital intelligence platforms target marketing content from diverse digital channels such as email, web, and apps, and help strengthen the user profile management, analytics, and optimization. It helps organizations to personalize user experiences across diverse digital touchpoints and is expected to drive the global digital intelligence platform market growth during the forecast period.

Increase in adoption of digital intelligence platform to gain competitive differentiation and customer retention are some of the major factors expected to boost the growth of the global digital intelligence platform market. Rise in focus of marketing organizations to digitally transform business marketing strategies is also projected to boost the adoption of digital intelligence platform during the forecast period. Increase in need for analytical solutions such as social media analytics and personalization solutions, which is also achieved by digital intelligence platform. This is expected to propel the growth of the global digital intelligence platform market. However, data security concerns and complexity associated with integration of diverse data silos are major challenging factors that could hinder market growth.

The global digital intelligence platform market is segmented based on application, touchpoint, enterprise size, industry vertical, and region. Based on application, it is categorized into analytics, data management, and engagement optimization. Based on touchpoint, it is classified into web, email, mobile, social media, company website, kiosks & point-of-sale (POS), and others. Based on enterprise size, it is bifurcated into large enterprises and small & medium enterprises (SMEs). Based on industry vertical, it is divided into manufacturing, travel & tourism, media & entertainment, retail & e-commerce, IT & telecommunications, healthcare & life sciences, banking, financial services & insurance (BFSI), and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

This report provides the profiles of the key players in the global digital intelligence platform market, which include Adobe Systems, Inc., SAS Institute, Inc., Google LLC, Evergage, Inc., Mixpanel, Inc., Optimizely, Webtrekk, New Relic, Inc., Cxense ASA, Localytics Limited, and International Business Machines Corporation. These market players have implemented a number of strategies including partnership, expansion, collaboration, joint ventures, and others to heighten their status in the industry.

KEY BENEFITS FOR STAKEHOLDERS

  • The study provides an in-depth analysis of the global digital intelligence platform market along with the current trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global digital intelligence platform market size is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global digital intelligence platform industry.
  • The quantitative analysis of the global digital intelligence platform market is provided to determine the market potential.

Digital Intelligence Platform Market Report Highlights

Aspects Details
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By Component
  • Analytics
  • Data Management
  • Engagement Optimization
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By Touchpoint
  • Web
  • Email
  • Mobile
  • Social Media
  • Company Website
  • Kiosks & point-of-sale (POS)
  • Others
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By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
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By Industry Vertical
  • Manufacturing
  • Travel & Tourism
  • Media & Entertainment
  • Retail & E-Commerce
  • IT & Telecommunications
  • Healthcare & Life Sciences
  • Banking, Financial Services & Insurance (BFSI)
  • Others
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By Region
  • North America 
  • Europe 
  • Asia-Pacific 
  • LAMEA 
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Key Market Players

Adobe Systems, Inc., Webtrekk, SAS Institute, Inc., Evergage, Inc., Google LLC, Optimizely, Mixpanel, Inc., International Business Machines Corporation, Localytics Limited, New Relic, Inc. ASA

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Digital Intelligence Platform Market

Global Opportunity Analysis and Industry Forecast, 2023-2032