Digital Printing Market Outlook - 2028
The Global Digital Printing Market size was valued at $25.74 billion in 2019 and is projected to reach $35.71 billion by 2028, registering a CAGR of 3.7% from 2021 to 2028.
Digital printing systems are innovative printing technology that uses electronic files conceptualized using computer software for printing. Digital printing carries images using digital formats such as PDF & JIP and other media surfaces such as paper, fabric, and ceramic. The digital printing process enables the end-user manufacturer to streamline the image design and production process. The inkjet-based printing utilizes thermal bubble formation technology to eject the ink onto the surface to form a specific design. Further, inkjet printing allows three-dimensional printing of efficient materials.
Digital printing methods are designed to provide cost-effective, accurate, and short-run color printing within short time frame. Digital printing systems are devices designed to offer high-quality finish products compared to the offset method. It provides the most affordable solution for customized marketing material such as business cards, letters, direct mail, and more as compared to traditional methods. In addition, digital printing shortens the production cycle, and as a result, delivers the final product quicker.
The digital printing industry is expected to witness growth during the forecast period, owing to the rapid adoption of laser and inkjet printing solutions across the packaging and paper sector due to flexible and cost-efficient features. The market for global digital printing is expected to be driven by a surge in the adoption of IoT and AI-based technologies. Moreover, an increase in the use of digital printing in consumer electronics is expected to boost the demand for smart thermostats. Considering these factors, the global digital printing market is estimated to experience steep growth in the future.
The surge in sustainable printing solutions in pharmaceutical, healthcare, packaging, and label industries coupled with demand for cost-efficient printing methods are some of the drivers of the global digital printing market growth. However, high initial investment for digital printing plants in developing countries acts as a major challenge for this market. Further, innovation in printing technology for small- and medium-sized companies provides lucrative opportunities for the global digital printing market.
Key Takeaways
- The global digital printing market study covers 20 countries. The research includes a segment analysis of each country in terms of value for the projected period.
- More than 1,500 product literature, industry releases, annual reports, and other such documents of major market industry participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights.
- The study integrated high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach is intended to provide a balanced view of global markets and to assist stakeholders in making educated decisions to achieve their most ambitious growth objectives.
Digital Printing Market Segment Overview
The digital printing market is analyzed by type, ink type, application, and region.
Based on type, it is fragmented into inkjet and laser. The Inkjet printer segment dominated the market, in terms of revenue in 2019, and is expected to follow the same trend during the forecast period.
By Type
Ink-Jet segment is projected as one of the most lucrative segments.
Based on ink type, the digital printing market is segregated into aqueous, solvent, UV-curable, dye sublimation, latex, and others. By application, the market is segmented into plastic films or foils, textiles, glass, paper/books, and ceramic. The paper segment dominated the market, in terms of revenue in 2019, however, the films & foil conditioning segment is projected to witness a significant market share during the forecast period.
By Ink Type
Solvent segment is expected to secure leading position during forecast period.
Region-wise, the digital printing market trends are analyzed across North American (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Spain, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). APAC is expected to develop at the highest growth rate during the conjecture time frame. APAC specifically Japan, remains a significant participant in the global supply chain market, organizations in the country are intensely putting resources into the technology; for example, the usage of multifunction printing technology for cost-efficient methods.
By Country
Asia-Pacific region would exhibit the highest CAGR of 5.5% during 2021-2028
Key Market Dynamics
Continuous advancements in digital printing technology, such as improved print quality, faster printing speeds, and greater versatility in handling various substrates, drive market growth. Innovations like UV-curable, water-based, and eco-solvent inks expand application possibilities. Digital printing offers cost-effective solutions for short print runs compared to traditional printing methods like offset printing. This cost efficiency, coupled with the ability to customize prints without additional setup costs, appeals to a wide range of industries and businesses. There's an increasing demand for personalized and variable data printing across various sectors, including packaging, textiles, advertising, and decor. Digital printing allows for on-demand customization, catering to individual preferences and digital printing market trends.
Regional/Country Market Outlook
- North America: North America is a mature market for digital printing, driven by technological innovation, a strong e-commerce sector, and an increasing demand for personalized products in advertising, packaging, and textiles. The U.S. leads in the adoption of digital printing due to the strong presence of manufacturers and service providers.
- Europe: The digital printing market is driven by innovation, sustainability, and a strong industrial base. Countries like Germany, the U.K., Italy, and France are key players, especially in packaging, textiles, and industrial printing applications.
- Asia-Pacific: Asia-Pacific region is experiencing rapid growth due to rising consumer demand, a booming e-commerce market, and strong manufacturing industries. China, Japan, South Korea, and India are key countries contributing to this growth.
- Latin America & Middle East: The digital printing market in Latin America is growing due to increasing demand for affordable printing solutions and a burgeoning packaging industry. Brazil and Mexico are the major markets in the region. In the Middle East and Africa, digital printing is gaining traction due to increasing urbanization, a growing e-commerce market, and rising consumer demand for customization.
Top Impacting Factors
Significant factors that impact the growth of the global digital printing industry include the rapid adoption of digital printers in residential & commercial sectors, the surge in penetration of IoT and AI-based technologies, and the increase in the use of inkjet printer technology in food & beverage. However, the high cost of products in developing countries acts as a major barrier to early adoption, which hampers the growth of the market. On the contrary, the adoption of digital printing in the automotive, healthcare, and textile industries is anticipated to provide lucrative opportunities for the digital printing market during the forecast period.
Competition Analysis
Competitive analysis and profiles of the major global digital printing market players such as Canon, Inc., DIC Corporation, Epson Co. Ltd, Hewlett-Packard, Konica Minolta, Ricoh Co., Ltd, Sakata INX Co. Ltd, Toshiba, Toyo Ink SC Holdings Co., and Xerox Corporation are provided in this report.
Report Coverage & Deliverables
This report delivers in-depth insights into the digital printing market by type, ink type, application, and region, and key strategies employed by major players. It offers detailed digital printing market forecasts and emerging trends.
Type Insights
Laser printing is known for its high speed, precision, and cost-efficiency for larger print runs. It uses a laser beam to transfer toner onto the substrate, making it ideal for high-volume printing needs. Inkjet technology is widely used in the printing of labels, textiles, packaging, and signage. Its ability to handle a range of substrates, from paper to fabric, makes it a preferred choice across industries.
Ink Type Insights
Aqueous inks are water-based and are widely used in inkjet printing due to their affordability and safety. They are commonly employed for indoor applications. Solvent inks are used for outdoor applications as they are water-resistant, UV-resistant, and durable in harsh weather conditions. They work well on non-absorbent substrates such as vinyl.
Application Insights
Printing on plastic films and foils is critical in packaging, especially in the food and beverage industries. Digital printing enables customization and rapid production of flexible packaging solutions. Fabric printing, especially using dye sublimation and inkjet technologies, has gained prominence in fashion, home decor, and textiles. Digital printing allows for vivid, high-quality designs on various fabrics. Printing on glass is growing in popularity, especially in the architectural, automotive, and interior design industries. UV-curable inks are commonly used for glass printing.
Regional Insights
North America is one of the leading regions in the digital printing market, thanks to its advanced technological infrastructure, well-established printing industry, and early adoption of digital printing technologies. The U.S. is the dominant market in this region, followed by Canada and Mexico. The Asia-Pacific region is experiencing rapid growth in the digital printing market, driven by the booming manufacturing sector, growing consumer demand for personalized products, and the expanding e-commerce industry. China, Japan, South Korea, and India are key contributors to this growth.
Key Strategies and Developments
- In 2024 - HP launched its new lineup, including the HP Indigo 120K and 18K Digital Presses, which introduced innovative solutions aimed at improving productivity and efficiency. These presses cater to the commercial printing sector, focusing on sustainability, automation, and enhanced production capabilities. The HP Indigo 7K Secure Digital Press also debuted, specifically targeting restricted security printing applications, while the HP PageWide portfolio saw enhancements for better production management.
- In 2024 - ColorJet India announced the launch of its FabJet Pro at ITMA Asia + CITME 2024 in Shanghai. This printer is designed for large-format, high-volume fabric printing, featuring impressive capabilities like printing up to 13,000 square meters per day and supporting widths of up to 3.2 meters.
Key Benefits For Stakeholders
- This study comprises an analytical depiction of the global digital printing market size along with the current trends and future estimations to depict the imminent investment pockets.
- The overall global digital printing market analysis is determined to understand the profitable trends to gain a stronger foothold.
- The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
- The current global digital printing market forecast is quantitatively analyzed from 2019 to 2027 to benchmark financial competency.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the global digital printing market.
- The report includes the global digital printing market share of key vendors and market trends.
Digital Printing Market Report Highlights
| Aspects | Details |
 By Type |
|
 By Ink type |
|
 By Application |
|
 By Region |
|
 Key Market Players | Konica Minolta, Inc., .Xerox Corporation, TOSHIBA CORPORATION, Ricoh Company Ltd., Toyo Ink SC Holdings Co., Ltd., Sakata INX Co. Ltd., HP Inc |
Analyst Review
Digital printing technology is used to print digital-based images onto various media surfaces. The digital printing technique is convenient and highly effective compare to traditional offset printing methods such as roller, screen, and transfer pressing. Digital printing carries design using a digital file such as PDF, TIFF, and other formats onto media surfaces such as paper, fabric, and ceramic. Further, the adoption of inkjet printing solutions across automotive and consumer electronic industries due to high-quality finish is anticipated for the market growth.
Market players are striving to gain maximum opportunities from the growing digital printing market by planning their strategies meticulously. Strategic partnership, collaboration, and product launches are some of the prominent strategies adopted by key market players in the digital printing market. For instance, Xerox Corporation, a leading manufacturer of digital printing solutions, has developed a series of multi-function printers able to scan up to 270 images per minute and an optical character recognition (OCR) system that allows users to extract more value from information.
The market players are expanding their business to new industry verticals by developing new digital printing techniques to reach a new customer base. For instance, Japanese digital printer equipment supplier, Epson, expanded its business to next-generation printing solutions with the introduction of a smart interface connectivity printing system that is specifically designed for merchants such as full-service and quick-service restaurants.
The key players profiled in the report include Canon. Inc, DIC Corporation., Ltd, Epson Co., Ltd, Hewlett-Packard Ltd, Konica Minolta. Ltd, Ricoh Co., Ltd, Sakata INX Co. Ltd, Toshiba, Toyo Ink SC Holdings Co., and Xerox Corporation.
The global digital printing market was valued at $25.74 billion in 2019 and is projected to reach $35.71 billion by 2028, growing at a CAGR of 3.7% from 2021 to 2028.
The digital printing market encompasses innovative printing technologies that utilize electronic files created with computer software to produce images on various media surfaces, such as paper, fabric, and ceramics.
Key players in the digital printing market include Canon Inc., DIC Corporation, Epson Co. Ltd., Hewlett-Packard, Konica Minolta, Ricoh Co., Ltd., and Sakata INX Co.
In 2019, Asia-Pacific and North America collectively accounted for more than 50% of the digital printing market share.
Factors driving the digital printing market include the rapid adoption of laser and inkjet printing solutions in the packaging and paper sectors due to their flexibility and cost-efficiency, as well as the increased use of digital printing in consumer electronics.
A significant challenge facing the digital printing market is the high initial investment required for establishing digital printing plants, especially in developing countries.
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