Dish detergent is a cleaning agent used for washing dishes. It is a high foaming mixture of different types of surfactants generally easy on the hands with low skin irritation. The primary use is washing dishes, utensils, cutlery, glassware, and others. Dish detergent has various informal applications such as washing clothes and cleaning oily surfaces due to its high foaming nature. There are different types of dish detergents available in the market, such as bar, cake, liquid, powder, foam, and others. The ingredients of dish detergents consist of Triclosan, Sodium Laureth Sulphate, Disodium EDTA (foaming agent), salts, stabilizing agents, and artificial fragrance. With the advent of the COVID-19 pandemic, a rise in demand for dish detergent has emerged in the market. This increased demand will drive the expansion of the dish detergent market. Improved packaging also plays a vital role in the sales of dish detergent, as better packaging leads to convenience in usage.
COVID-19 Impact Analysis
- In the advent of the COVID-19 pandemic, the dish detergent market has witnessed surge in demand for dish detergent products. The pandemic has forced consumers to maintain social distance and work remotely from home. As consumers were restricted to move outdoor, this encouraged them to stockpile and panic buying dish detergent products.
- The allowance of online delivery service during the COVID-19 pandemic boosts the sale of detergent products as consumer felt convenient in ordering according to their requirements. The online website has allowed consumers to explore all categories and filter them on the basis of personal parameters.
- As the outbreak of COVID-19 declines, the demand for dish detergent products is projected to drop. Panic buying and storing is responsible for this rise in demand.
Top Impacting Factors
- The consumer's change in lifestyle, improvement in hygiene habits, and positive growth in standard of living fuel the growth of the dish detergent market. Dish detergent companies are focusing on promotional strategies and giving importance to designing the packaging. Manufacturers are trying to improve the visual image of their products to connect to the consumer.
- There is intense competition between the market players. The international companies are providing a better quality of product at a better price point. All the companies are working on better innovation and trying to provide extensive product services, which expected in the growth of the dish detergent market.
- Phosphate is a type of chemical that is present in all variants of detergents. Phosphate wastewater threatens the natural water bodies in India as it gets directly dumped and creates water pollution. Phosphates lead to eutrophication, which leads to an increase in the water body's nutrients and stimulates phytoplankton development. When the phytoplankton dies and decomposes, there is a depletion of oxygen in the water bodies, resulting in the deaths of fishes and an increase of pathogenic organisms.
Market Trends
The rapid increase in sales of detergents through e-commerce websites
The trend of online purchases by consumers has induced opportunities for manufacturers to increase their production and develop better products to meet customer expectations. With a better approach and product design, the companies attract consumers to buy their product. Therefore, rapid increase in sales of detergents through e-commerce has been witnessed, which is expected to drive the growth of the market.
Growth in urbanization and rise in consumer awareness compel manufacturers to invest more in R&D
Urban and rural consumers are adapting to new cleaning habits; this increases their expectation for the company to produce more innovative products. The pace of our work life is forcing us to find new ways to save time. The companies are investing in R&Ds to come up with a developed product that is expected to save time and has a better health standard. The expansion of the dish detergents industry is likely to be driving innovation.
The detergent devoid of phosphates is likely to be a game-changer
Consumers are well aware of the changing climate conditions and vouch for saving the earth from any types of pollution. As we know, phosphate is a chemical responsible for creating pollution of natural water bodies. Hence, Colgate-Palmolive has introduced phosphate-free detergent ranges to their customers. Phosphate-free detergents are encouraging consumers to opt for safe usage of detergents. It is also creating awareness in customers to know about the harmful effect of phosphate. Due to this initiative, the section of phosphate-free detergents is expected to witness an increased growth than other available products in future.
Key Benefits of the Report
- This study presents the analytical depiction of the dish detergent industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the dish detergent market share.
- The current market is quantitatively analyzed to highlight the dish detergent market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed dish detergent market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Who are the leading market players active in the dish detergent market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Dish Detergent Market Report Highlights
| Aspects | Details |
 By Type |
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 By Price Point |
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 By End User |
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 By Distribution Channels |
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 By Region |
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 Key Market Players | Reckitt Benckiser Group PLC, Amway Corporation, Kao Corporation, Colgate-Palmolive Company, The Proctor & Gamble Company, Johnson & Johnson Private Limited, The Clorox Company, C. Johnson & Son Inc, Werner & Mertz GmbH, Henkel AG & Company, KGaA |
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