Display Controller Market

Display Controller Market Outlook – 2027 

A display controller is a component in an electronic device that incorporates an integrated circuit for producing video signal in computing or gaming system. Display controllers can operate video RAM contents independently to hold pixel data for use in consumer electronic applications. The large-scale application of display controllers is visual display, which creates an impact on business and venue owners. These are an incorporation of hardware device and software program directing flow of data or video signal between two entities by taking frame represented in memory and outputs highly detailed image at a smooth rate to an interface connected to display. 

In addition, touchscreen and smart display controllers are highly used, owing to the factors such as user-friendly responsive nature and signal versatility, which enable it to grab multiple signals of varying resolution and display all at once. Commercial, tourism, and advertisement sectors make use of smart digital controller devices for enhanced customer experience as they are more compelling due to their interactive features. Display controllers are highly efficient, provide fast response, and require less maintenance. In addition, innovations in this industry such as video shifter, video interface controller, and video co-processor imply that the digital controller market is anticipated to undergo exponential growth in the coming years.

The global display controller market is segmented on the basis of type, industry vertical, and region. Based on type, the market is categorized into LCD, touchscreen, multi-display, smart-display and digital display controller. On the basis of industry vertical, the market is divided into industrial, commercial, aerospace & defense, healthcare, automotive, government & education, IT & telecommunication, and others. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global display controller industry include Samsung Electronics Co. Ltd., LG Display Co. Ltd., Texas Instruments, Toshiba Corporation, Fujitsu Ltd., Siemens, STMicroelectronics, NXP Semiconductors, Intersil Corporation, and Toshiba. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to maintain their foothold in the global display controller market. 

Top Impacting Factors

Increase in trend toward digitization has attributed to the increase in demand for energy-efficient and high-performing display controllers. Ever-expanding demand for advanced display controllers in teleconferencing applications as well as mobile computation devices evolve as primary factors that drive the display controller market growth. These devices possess advanced display technologies that are can generate timing of video signals and blanking interval signals. 

However, lack of skilled workforce, manufacture of highly specialized and complex panel sizes and controllers, and increase in cost of raw materials restraint the market growth. On the contrary, adoption of touchscreen display controllers such as mobile phones, tablets, and LCD screen display devices and increased investment in this sector present new pathways to the display controller industry.

New Product Launches to Flourish the Market

Leading market players have taken necessary actions to improve overall accuracy and functionality of display controllers. Automation of processing and operations and successful product innovation aim to upgrade the worldwide display controller market share.

In January 2020, LG Display Co. Ltd., delivered the Real 8K experience that includes premium 88- and 77-inch class LG SIGNATURE OLED 8k model and advanced LG Nanocell TVs. The product is expected to feature upgraded performance, owing to incorporation of Alpha 9Gen 3 AI processor apart from providing real 8K experience. The processor is capable of recognizing faces and text on screen, fine tuning, and sharpening to produce more natural skin tones. Such interactive smart TVs can be used for advertisement purposes in commercial or retail sector providing unmatched and uncompromising performance.

Surge in Use in Industrial and Automotive Application

The display controller market has ample attractive opportunities in automotive, industrial, and defense sectors. The automotive industry is an important player in the display technology industry. Nowadays displays attached to the front seat for entertainment of rear passengers has become a standard feature in high-end, smart cars. 

The latest development in this aspect is the Tesla Model 3 that has 15-inch touchscreen mounted in front of the dashboard that controls everything from direction of the dashboard vents to navigation system. It has high-quality appearance and offers fast response ensuring reliability to customers for efficient performance and personalized in-house experience within vehicles.

Key Benefits of the Stakeholders:

• The study gives an analytical overview of display controller market forecast with current trends and future estimations to determine imminent investment pockets.

• The report provides information related to key drivers, restraints, and opportunities along with detailed overall display controller market analysis.

• The current display controller market trend is quantitatively analyzed.

• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 

COVID-19 Scenario:

• The emergence of coronavirus has become a tough issue not only in China but worldwide. There is a halt in production of devices, owing to the lockdown scenario. This has caused disruption in the overall supply chain of the global display controller market.

• COVID-19 has also caused lag in meeting demands of end users. Companies are trying to help customers by extending their customer care services. 

• CCTV cameras are being used to monitor quarantined people and track the spread of virus. The demand for display controller devices is high, however, owing to the production halt, it cannot be met effectively. In February, 2020, it was reported that production of television and interactive flat panel declined by 11% and 21%, respectively, in the first quarter as compared to the previous year, in China. 

• Since the devices are primarily manufactured in China, the display controller market has suffered a huge loss due to production cuts, low manufacturing rates, and labor shortage.

Questions Answered in the Display Controller Market Research Report:

• Who are the leading players in the display controller market?

• What are the current trends that would influence the market in the next few years?

• What are the driving factors, restraints, and opportunities in the market?

• What are the projections for the future that would help in taking further strategic steps?

 Display Controller Market Report Highlights