A diving mask or dive mask is important and protective diving gear. It allows underwater divers to see underwater, including scuba divers, free-divers, and snorkelers. A diving mask protects the human eyes with full protection and gives them a superior underwater view. In the last two decades specifically, the global demand for dive masks has grown rapidly. The strong development of the market for dive masks is largely due to the growing population and disposable revenues that are increasingly inclined to explore undersea habitats. Coastal tourism is gaining enormous popularity across the globe. With the advent of the COVID-19 pandemic, the government had enforced lockdown which resulted in the restriction of outdoor movement and all operations in coastal tourism had to put on a halt. Due to lockdown, the demand for the diving masks had decreased as there was no requirement by the divers.
COVID-19 Impact Analysis
- Due to the outbreak of the COVID-19 pandemic, countries had to enforce lockdown that restricted the consumers to move outdoors. Due to that, the demand for diving masks had decreased. The diving masks market saw a dip in production as sufficient labours were not available to continue the production process. The sales procedure couldn't complete as there was the unavailability of stocks in stores and online retails.
- Disruption in the supply channel was a significant reason because the manufacturing sectors were unable to obtain the appropriate raw material. It was not feasible to transport final items to specific retailers. Consumers could not visit the specialist shops, whilst websites were not available online.
Top Impacting Factors
- The market is anticipated to be affected by the increasing popularity of scuba diving, snorkeling and free diving as a sport in various countries. The expanding wealth of the middle-class public and the increasing number of divers in the past few years may be linked to an important increase in demand for diving masks.
- The increasing popularity and acceptance of diving sports as active activity drives the industry in large measure. In addition, luxury resorts and dedicated tourism provides underwater exploration activities in their facilities is one of the factors that is increasing the popularity and sales of the diving mask.
- Specialty shops in the world market of diving equipment offer a range of different brands of diving masks to select from; consumers are thus favored to buy diving equipment. However, with attractive discount policies given by the vendors, department & discount stores are projected to develop at a substantial rate. In addition, internet shops became the main distributor of diving equipment.
New Product Launches to Flourish the Market
The manufacturing companies have to invest in R&D to develop diving masks with new material that makes the masks more sturdy and lightweight. The diving masks should be well-suited to enable the diver to protect their eyes and decrease the risk of injury. Anti-fog diving masks will attract consumers with increasing popularity, may increase sales. The advanced adjustable silicone straps can replace conventional elastic straps as consumers are likely to opt for comfort with added benefits. Progress of technology in diving masks and other equipment should offer a new chance for the diving equipment business. Technologically improved diving masks enable divers to enjoy the experience under deep seawater.
Social Media Plays a Vital Role in the Advertisement of Diving Masks
The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to masks that will provide the best experience. By the advertising, the companies are conveying a message that by using their product the consumer is expected to achieve the optimum comfort and result. The diving mask industry is about to boost due to the growing prestige of outdoor brands boosting demand for the best diving masks.
Key Benefits of the Report
- This study presents the analytical depiction of the diving mask industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the diving mask market share.
- The current market is quantitatively analyzed to highlight the diving mask market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed diving mask market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the diving mask market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Diving Mask Market Report Highlights
By Product Type
By End User
By Distribution Channel
Key Market Players
Cressi S.p.A., Kirby Morgan Dive Systems, Inc, Beuchat International, Mares S.p.A., Seavenger, Inc., Aqualung America, Inc, Beaver Manufacturing Compant, Inc, Huish Outdoors LLC, Zeagle System, Inc, Johnson Outdoors, Inc.