Driving helmets are used by bikers, car racers, and others to protect their head while riding a vehicle. The fundamental goal of a driving helmet is to ensure that the driver's head is safe. The helmet protects against head injuries in an unforeseen misfortune and saves the life of the rider. Helmets come to meet customer expectations in different styles and comfort. Helmets offer additional conveniences, such as ventilation, facial shields, and ear protection. Governments have adopted tight road safety laws on drivers. Increased awareness of head injuries is the primary reason for driving helmet's market development. In the advent of the COVID-19 pandemic, the government has enforced lockdown resulting in restriction of all outdoor activities. As the consumers have to stay remotely, their demand for helmets will also go down. The fall of demand will be a restraint to the growth of the driving helmet market.
COVID-19 Impact Analysis
- Countries had to enforce lockdown that restricted the consumers to move outdoors due to the outbreak of the COVID-19 pandemic. This has also negatively affected the demand for driving helmets. The driving helmets market saw a dip in production as sufficient labors were not available to continue the production process. The sales procedure couldn't complete as there was the unavailability of stocks in stores and online retails.
- Disruption in the distribution channel was an important cause as adequate raw materials couldn't reach the industries for production; the delivery of finished products to the dedicated stores was not possible. Consumers had no option to visit the specialized stores, whereas online websites were out of stock.
Top Impacting Factors
- The growing population and increasing awareness about road safety are the major driving factor in the growth of the driving helmets market. Consumer’s inclination towards new designs and pattern in helmets is forcing the manufacturing companies to develop the helmets according to the consumer’s want.
- The rise in sales of motorcycles, the gaining popularity of rally racing, and the growth of formula one racing is directly increasing the sales of driving helmets. Helmet companies are tying up with the vehicles companies to increase their sale and promote their brands to reach more consumers.
- The introduction of e-commerce is an opportunity for consumers to explore the desired products and buy according to their preference. That gives an option to be reviewed by the consumers that help direct the companies in identifying the exact market need. A positive/negative review can affect sales as consumers can also be aware of the best product available in the market.
Market Trends
New product launches to flourish the market.
The manufacturing companies have to invest in R&D to develop a helmet with new material that makes the helmet more sturdy and reliable. With the increasing rate of accidents happening all over the world, the government had issued strict guidelines about the driving rules and the importance of taking protective measures while riding. A new helmet variant will attract consumers; the sales are expected to increase with the popularity. New sleek and trendy designed helmets can replace the old and dull design as consumers are likely to opt for new designs and get rid of the old. Consumers prefer bright color helmets as bright color enhance their mood and create a positive vibe.
Omni-channel strategy usage is encouraging the sales of the driving helmet.
Helmets are offered at establishments of brick and mortar. Companies are currently adjusting for their users to brick and click on services. The emergence of e-commerce services promotes businesses and consumers alike. Consumers have an option in their criteria to explore additional items. The firm should recognize and update the needs of consumers. For corporations and customers, it will be a win-win situation. In today's era, consumers have very little time to spend as they are occupied with their busy schedule. In this situation, they prefer online shopping as it's convenient for them. Companies should work on their website so that consumers feel free to explore and the interface is easy to understand.
Key Benefits of the Report
- This study presents the analytical depiction of the driving helmet industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the driving helmet market share.
- The current market is quantitatively analyzed to highlight the driving helmet market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed driving helmet market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Who are the leading market players active in the driving helmet market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Driving Helmet Market Report Highlights
| Aspects | Details |
 By Product |
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 By End User |
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 By Distributional Channel |
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 By Region |
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 Key Market Players | Arai Helmet Limited, HSC Corp, Altamont Capital Partner., 2R Holdings, Bell Sports Inc, Locatelli S.p.a, Schuberth GmbH, SHOEI Co., Limited, Caberg S.p.a, Invest Corp |
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