Subliming the clothing involves changing current clothing by employing dye according to new trends or modes, in the shape of t-shirts, shirts, pants, cotton factories, and others. Tin is first digitally printed on a transmission paper, and then the produced image is transmitted by a heating process onto a garment material, the process known as the method of color sublimation. On the towel are printed the graphics, colors and pictures. This printing applies mostly to textiles and hard materials to paint the outfit differently with limitless hues. After washing the dyes used remained continuous and stay intact to the clothing. Due to its excellent quality photographic results, the method of color sublimation printed on specific clothing gained popularity. With the advent of the COVID-19 pandemic, the operations in the apparel industry were put on a halt due to the lockdown enforced by the government.
COVID-19 Impact Analysis
- With the advent of the COVID-19 pandemic, the government had to enforce strict lockdown that resulted in a complete shutdown of operations in commercial sectors. Due to a halt in the operations and restriction in outdoor movement, demand for dye sublimated apparel has decreased as there was no option for the manufacturers to carry on their operations.
- Disruption in the distribution channel was an important cause as adequate raw materials couldn't reach the industries for production; the delivery of finished products to the dedicated stores was not possible. Consumers had no option to visit the specialized stores or order a pair of dye sublimated apparel through e-commerce websites.
Top Impacting Factors
- The high-quality photographic results have gained popularity for sublimated clothing with a certain printed phrase and tangy design. Customized clothing expenditures with print pictures and gradient tones are likely to increase the growth of the market for dye-sublimated garments. Furthermore, the growth in popularity of online shopping platforms is expected to increase product demand. Several firms on the market provide high-end fabric technology dye sublimated apparel.
- Factors driving market expansion in dye sublimated apparel include the change in lifestyle, rapid urbanization, improved standard of living, elevated esteem needs, and others. In addition, increasing women's engagement in sports and fitness has paved the road for the requirement for dye sublimated apparel as designer dyed apparel is in high demand. Additionally, an increase in disposable income and requirement to match with the latest trends had fueled the growth of dye sublimated apparel as consumers are capable of acquiring the products.
Market Trends
The Sublimated Technology Becomes More Widespread due to the High Speed and Volume Methods of Manufacturing
A large number of dyed clothes are demanded in the market. This high amount of dyed clothing on the market fuels the need for sublimated apparel. The new printing heads provide quicker print speed and an automated system for circulation decreasing the period. The shorter period and the increased output of printed, photographed clothing lead to a greater quality of the consumers' apparel. This approach is preferred and greater clothing quantities are requested since the time necessary to print is significantly lower. This fast pace has allowed suppliers to use their increasing shop chains to handle many clothing styles of various materials. The increase in the quantity of torn clothing every day hence drives the market.
Broad Usage of Online Retailers, Internet, and Improved High-end Devices Assist to Expand the Industr
Globally, there is an increase in demand for sublimation work owing to an increase in the sales channel. Online media drives demand for dye sublimated apparel. Consumers have simple access to the internet distribution channel, where new software solutions are available for different print service suppliers. Next day printing and shipping for young consumer generators are possible with new high-end equipment. To enhance sales with the new technology, known as digital printing platforms, has been offered online to sublimate apparel. The same world online permits huge data warehouses to be used more often to decide how designs will evolve over a short period.
Key Benefits of the Report
- This study presents the analytical depiction of the dye sublimated apparel industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the dye sublimated apparel market share.
- The current market is quantitatively analyzed to highlight the dye sublimated apparel market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed dye sublimated apparel market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the dye sublimated apparel market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Dye Sublimated Apparel Market Report Highlights
| Aspects | Details |
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 By Application |
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 By Region |
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 Key Market Players | Hanes Brands, Inc, Augusta Sportwear, Inc, Advance Printwear Limited, Royal Apparel, Inc, Russell Brands LLC., Bella+Canvas LLC., Under Armour, Inc, Gildan Activewear Inc, Wooter Apparels LLC, Renfro Corporation |
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