Allied Market Research


E-book Reader Market

E-Book Reader Market Size, Share, Competitive Landscape and Trend Analysis Report by Screen, by Connectivity, by Distribution Channel and by Price Range : Global Opportunity Analysis and Industry Forecast, 2023-2032

SE : Electronic Systems and Devices

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Author's: | Sonia Mutreja
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E-Book Reader Market Outlook-2026

E- book is like normal book but “e” signifies for digital, which means book is available online, and easily readable on Amazon’s Kindle, Noble Nook, Apple’s iPad, and Barnes. It is an electronic device which is small, handheld, portable, and easy to carry. The advantage of e-book reader is it runs for longer period with minimal power consumption.

E-reader has a lot of advantages like portability, capacity, free e books, foreign language learning, and better reading. Thus, there is an increase in the adaptation of online content in education domain. This boosts the demand for e-learning and availability of free e-books on internet. The aim of e-book reader is not diminishing traditional old book market but create awareness of saving paper and increased portability, which positively impacts the e-book reader market growth.

Factors such as increased usage of e-readers, e-learning apps, and advancements in battery technology majorly drive the market growth. However, complexity or lack of awareness and high availability of traditional books hamper the market growth. Furthermore, development of enhanced display technologies for alleviating readability is expected to play a pivotal role in e-book reader market expansion.

E-book reader is segmented into screen, connectivity, distribution channel, price range, and region. Based on screen, the e-book reader market is classified into E-ink and LCD. E-ink displays are better in terms of quality than LCD or LED as it is less strenuous to eyes. Based on connectivity, the market is classified into WI-FI, 3/4G & WI-FI, and 3/4G. Based on distribution channel, the market is classified into specialty stores and e-commerce. Based on price range, market is classified into economy, mid-range, and premium. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

Key players in e-book readers industry are Hanvon Technology Co. Ltd., Amazon, Ematic, Arta tech, Pocketbook International SA, Wexler flex, Bookeen, Onyx international Inc. Barnes & Noble, Aluratec Inc., and Ectaco Inc. Innovative technology with long-term consistency and less power consumption enables end users to penetrate in the market and achieve high profits in the growing e-book reader market.
Some of the popular e-readers amongst consumers includes Amazon Kindle, Kindle Paperwhite, Kindle Voyage, Kindle Oasis, and Kindle Oasis 2.


  • This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global e-book reader market to identify the prevailing market opportunities.
  • The key countries in all the major regions are mapped based on their market share.
  • Porter’s five forces analysis highlights the potency of the buyers and the suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.

E-Book Reader Market Report Highlights

Aspects Details
By Screen
  • E-ink
  • LCD
By Connectivity
  • WI-FI
  • 3/4G & WI-FI
  • 3/4G
By Distribution Channel
  • Specialty Stores
  • E-commerce
By Price Range
  • Economy
  • Mid-range
  • Premium
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Arta tech, Barnes & Noble, Hanvon Technology Co. Ltd, Amazon, Ematic, Onyx international Inc, Wexler flex, Pocketbook International SA, Aluratec Inc, Bookeen, Ectaco Inc. Innovative technology

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E-Book Reader Market

Global Opportunity Analysis and Industry Forecast, 2023-2032