0
Upcoming Allied Market Research
2023
E-mail Marketing Market

E-mail Marketing Market

by Component Type (Solutions, Services) and by Industry Vertical (Media and Entertainment, , Retail and Consumer Goods, , Travel and Hospitality, Food and Beverages, Education): Global Opportunity Analysis and Industry Forecast, 2023-2032

Report Code: A14566
Pages: NA
Jul 2023 | 1198 Views
Author(s) : NA
Tables: NA
Charts: NA
  • Formats*:

  • pdf

    Single User License, Five User
    License & Enterprise User License

  • xls

    Data Pack Excel License

  • ppt

    It comes with the additional cost
    of $2500.00 contact sales.

 

COVID-19

Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the E-mail Marketing Market

Request Now !

E-mail marketing refers to a digital marketing strategy to promote products or services using emails. It is the strategy to develop effective relationships with potential customers or clients on marketing channels. Email marketing is completely paperless and it directly targets the particular customer to offer various benefits and to keep them informed and updated.

COVID-19 scenario analysis:

  • As consumers across the country became increasingly relegated to their homes, and in-store shopping mostly unavailable, they were forced to turn to online shopping. They continued to spend more time online for retail purposes and marketing emails naturally became a go-to resource for product discovery and potential discounts. 

  • Aside from the now-common need-based items (e.g., toilet paper) came the need for other products, such as homeschooling accessories and other at-home activities like puzzles and exercise equipment, leading to consumers increasingly opening related retailer emails.

  • There was substantial decrease in email marketing click rate due to COVID-19. The decrease in click rates is a factor of economic and need-based shopping versus poor CTAs or marketing copy. The increase in open rates indicate consumers had an interest in shopping and were receptive to receiving trusted brand communications, but there was more browsing of emails than action within them.

  • Conversion rates increased as we moved closer to the heart of the pandemic. Increase in conversion rates and decrease in click rates indicate a consumer shift to intent-based shopping. That is when consumers identified products of interest or need inside of an email they went through and completed their orders without hesitation.

Top impacting factors: market scenario analysis, trends, drivers and impact analysis 

The focus of major companies toward improving customer relations by implementing email marketing will boost the email marketing software market growth. The email automation trend has gained popularity over the years. Automated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement. The rising awareness regarding the advantageous features of automated email among enterprises will spur opportunities for the e-mail marketing market during the forecast period. The growing emphasis on promotional email, including welcome series email, nurture series emails, birthday or anniversary emails, or user verification emails offered by email software automation will have a tremendous impact on the market in the forthcoming years.

Over 90% of the internet users use email, and thus email marketing is one of the best marketing strategies to promote the sale and services of a business. It is completely paperless and therefore saves a huge amount of resources. The increasing application of email over other platforms such as social media has been driving the e-mail marketing market. The increasing use of smartphones and tablets has benefited the market. However, email marketing offers risks, including hacking and spamming, and growing awareness among the population regarding spam mails might affect the market growth over the forecast period.

Key benefits of the report:

  • This study presents the analytical depiction of the industry along with the current trends and future estimations to determine the imminent investment pockets.

  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the e-mail marketing market share.

  • The current market is quantitatively analyzed to highlight the market growth scenario. 

  • The report provides a detailed market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the e-mail marketing market research report:

  • Which are the leading e-mail marketing market players active in the market?

  • What would be the detailed impact of COVID-19 on the market?

  • What current trends would influence the e-mail marketing market in the next few years?

  • What are the driving factors, restraints, and opportunities in the market?

  • What are the projections for the future that would help in taking further strategic steps?

E-mail Marketing Market Report Highlights

Aspects Details
By Component Type
  • Solutions
  • Services
By Industry Vertical
  • Media and Entertainment,
  • Retail and Consumer Goods,
  • Travel and Hospitality
  • Food and Beverages
  • Education
By Region
  • North America  (U.S, Canada)
  • Europe  (Germany, UK, France, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players Deluxe Corporation, Sendinblue, Campaign Monitor Pty Ltd, Pinpointe On-Demand Inc, Benchmark Internet Group, Mad Mimi, Jivox Corporation, Mailchimp, Get Response, ConvertKit LLC, iContact Marketing Corp, Infusion Software Inc., j2 Global Inc, A Weber Communications, HubSpot Inc, Constant Contact Inc
 

Loading Table Of Content...


 
 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace


With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast


Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts


Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)


Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

PURCHASE OPTIONS

Call or Email us

U.S.-Canada Toll-free: +1-800-792-5285
Int'l : +1-503-894-6022
Europe : +44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Enquiry Now

Purchase Full Report of
E-mail Marketing Market

Start reading.
This Report and over 53,643+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,690
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  • Free industry update
    (Within 180 days)
  • Free report update in next update cycle
  • Data Pack
  • $3,930
  • Restricted to one authorized user
  • One print only
  • Available in
    Excel
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Single User
  • $5,820
  • Restricted to one authorized user
  • One print only
  • Available in
    PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Five Users
  • $6,540
  • Limited to five authorized users
  • Print upto five copies
  • Available in
    PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Enterprise
    License/PDF

  • $9,870
  • Unlimited
    within
    company/enterprise
  • Available in Excel & PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Library
    Membership

  • $999 $ 1,175
    Per User/ Per month/ Billed annually
  • Published Content
    E-access
  • Company Profiles
    E-access
  • Newly Added Content Access
  • 10 PDF
    Downloads
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD

RELATED REPORTS
 

Why Allied Market Research?

 

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

TARGETED MARKET VIEW

Targeted market view to provide pertinent information and save time of readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

TARGETED MARKET VIEW

Targeted market view to provide pertinent information and save time of readers