The global earthen plasters market size was valued at $81.7 million in 2020, and is expected to reach $116.8 million by 2030, registering a CAGR of 3.3% from 2021 to 2030. Earthen plaster is an environmentally friendly, affordable, and easy to repair material that can be used instead of paint to decorate interior walls and ceilings. It is used to protect buildings from expressive moisture, as these plasters are lightweight, easy to install, moisture proof, and provide enhanced aesthetic look.
Rise in construction activities across regions such as Europe & Asia-Pacific and increase in demand for high appealing designs for buildings are expected to fuel the global earthen plasters market growth. In addition, earthen plasters products are presently being used in the residential and commercial projects. Furthermore, rapid urbanization is presently being witnessed in the emerging countries such as China and India, due to exponential growth in population. Thus, fast-paced urbanization results in increased government and consumer spending in residential and infrastructure construction, which significantly caters to the growth of the earthen plasters. For instance, degree of urbanization in the Germany increased by 0.3% from 2018 to 2020.
Benefits associated with earthen plasters such as prolonged durability, fire resistance, mold resistance, design flexibility, and nontoxicity, absence of volatile organic compounds (VOCs) notably contributed toward the growth of the global earthen plasters market. In addition, increase in commercialization and retail trade in emerging countries such as Germany, France, and the U.S. propels the growth of the earthen plasters market globally. In addition, the residential construction expenditure of China is expected to increase every year till 2030. In addition, rise in construction of commercial buildings & industrial buildings is expected to boost the growth of the market in France. The China construction market is estimated to grow at a CAGR of approximately 5% during the forecast period. China is expected to spend nearly U.S. 13 trillion on buildings by 2030. These scenarios are favorable for growth of the market in the region during the forecast period.
Major players such as Claytec Baustoffe Aus Lehm and American Clay Enterprises LLC are adopting business expansion as key development strategy to improve the geographical presence of the earthen plaster products. For instance, in December 2021, Claytec expanded to Bachingen, in the Swabian district of Dillingen on the Danube, in the southern Germany, and opening another production site. The expansion aimed to improve the product portfolio of earth moist clay plasters. Furthermore, increase in the demand for earthen plaster will highly influence the growth of the earthen plasters market. For instance, American Clay based in New Mexico have incorporated earthen clay in various residential projects in cities such as Colorado, North Carolina, Florida, and Auckland among others.
By Construction Type
Renovation & repair segment dominated the market in 2020.
However, concerns associated with cracking and dusting due to improper application methods are anticipated to hamper the global earthen plasters growth. On the contrary, increase in construction of green buildings is anticipated to provide lucrative opportunities for the growth of the global earthen plasters market.
The global earthen plasters market share is segmented into end user, application, construction, and region. Depending on end user, the market is segmented into residential and nonresidential. The nonresidential segment dominated the market in 2020. By application, the market in divided into walls, roofs/ceilings, and others. The walls segment led the market in 2020. On the basis of construction, the market is fragmented into new construction and renovation & repair. The renovation & repair segment exhibited highest growth in 2020.
By End User
Non-residential segment holds dominant position in 2020
Regionally, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). Asia-Pacific generated the highest revenue in 2020.
Asia-Pacific holds a dominant position in 2020 and is expected to grow at a significant rate during the forecast period.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging global earthen plasters market trends and dynamics.
- In-depth earthen plasters market analysis is conducted by global earthen plasters estimations for the global market segments between 2020 and 2030.
- Extensive analysis of the global earthen plasters market opportunities is conducted by following key product positioning and monitoring of the top competitors within the market framework.
- A comprehensive analysis of all the regions is provided to determine the prevailing opportunities.
- The global earthen plasters market forecast analysis from 2021 to 2030 is included in the report.
- The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help understand the competitive outlook of the global earthen plasters industry.
Earthen Plasters Market Report Highlights
By Construction Type
By End User
Key Market Players
American Clay Enterprises, LLC, Earth Plaster Private Limited, ClayWorks, JBR Coatings and Insulations, New Mexico Clay, Limestrong Artisan, Clay.It, CLAYTEC Baustoffe aus Lehm, Conluto Viefalt Aus Lehm, Mike Wye & Associates Ltd
A rise in residential and nonresidential construction activities and rise in government support for renovation activities globally fuel the growth of the global earthen plaster market. Moreover, surge in disposable income of population and rise in demand for home renovation activities drive the growth of the global earthen plaster market. For instance, the disposable income of Brazil population grew by 3.9% from 2016 to 2019. An increase in construction activities in museum, churches, and nonresidential buildings drives the growth of the global earthen plaster market.
In addition, increase in investment in construction activities is expected to drive the growth of the global earthen plaster market. For instance, in May 2019, the Government of India announced an ambitious investment agenda plan of $1.5 trillion in construction sectors for a six-year period ending 2025. This investment focuses on improving quality of construction for schools & higher education, health, sports, and basic infrastructure.