Allied Market Research


Educational Toy Market

Educational Toy Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Application and, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Entertainment Products

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Author's: | Roshan Deshmukh
Publish Date:

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The educational toys are to teach children by an object of play. They are used to help kids to develop their knowledge about the particular subject. These toys help kids to increase their skills such as problem-solving, creativity, and imagination. There are different toys for every age group. The educational toy includes toys like math and science kits, language learning toys, and many other toys for kids. They are easily available online as well as offline. They help children to build confidence and make kids more active.

COVID-19 Scenario Analysis: 

  • COVID-19 has gravely impacted the educational toy market.
  • This has affected the import and export of the products and caused loss for the companies.
  • This has heavily affected the profitability and the investment plan. 
  • Factories production has also been delayed due to a lack of workers.
  • The shipment of the product is also delayed that has impacted the business.
  • The domestic market is also heavily impacted due to less cash-flow which has hamper the projects.
  • China is the main exported of the toy products for some countries which has disrupted the supply.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Developments in the childcare sector and the innovation of new technology are the factors that drive the growth of the global market. Availability of new digital and AI specification educational toys boost the growth of the global educational toys market. Smart toys with smart features have increased the demand for educational toys. However, high prices and excess use of digital toys can create health issue, which can hamper the growth of the global market. Contrarily, the increase in disposable income and the launch of eco-friendly toys can create an opportunity for the growth of the educational toys market. 

The global educational toy market trends are as follows:

With the growing concern for health and education, every parent takes essential steps to make their kids intelligent, kind, and expressive. Here, educational toys play an important role for kids to learn from basics. So, the companies are making products that are digital with internet access where kids can learn and download other educational apps.

The companies are using new technology to improve the quality and the feature to provide a high-quality product for the kids. Manufacturers use colorful prints to make the toys and they can be recyclable.
Children learn fast through visual applications. Companies are making toys with visual programming to keep children engage and active. 

The raw material used by the companies for toys is eco-friendly which is healthy for kids and the environment.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global educational toy industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global educational toy market share.
  • The current market is quantitatively analyzed to highlight the global educational toy market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global educational toy market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Educational Toy Market Research Report:

  • What are the leading market players active in the educational toy market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Educational Toy Market Report Highlights

Aspects Details
By Type
  • Activity Toys
  • Games & Puzzles
  • Construction Toys
  • Dolls & Accessories
  • Outdoor & Sport Toys
  • Others
By Application
  • Infant/ Preschool
  • kids 6-8 years
  • 9-11 years.
  • Others
By Distribution Channel
  • Online
  • Offline
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players

Giochi Preziosi,, Safari,, Melissa & Doug,, MAIER Group,, MindWare,, PLAYMOBIL,, Gigotoys,, Simba-Dickie Group,, MGA Entertainment,, LEGO,, Vtech Holdings

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Educational Toy Market

Global Opportunity Analysis and Industry Forecast, 2023-2032