Egg steamer is a kitchen appliance that is used to boil eggs through steam. There are many appliances to boil or poach eggs in the market, out of them egg steamer is the most appropriate appliance as steam evenly cooks the egg. Egg steamer gives out the best result in respective to other available options in the market. Egg steamers had gained popularity in the residential and food & beverage sector due to that the demand for steamers is high. Increase in awareness of gas and power conservation among consumers has intensified the adoption of alternate ways of cooking such as the usage of steamers, boilers, and others which may cut cooking time by some 70%. The demand for egg steamers has been affected positively by product improvements that will be benefiting the consumer. With the advent of the COVID-19 pandemic, there was a negative effect on the egg steamer market. Consumers have shifted their interest from fancy kitchen appliances to essential amenities.
COVID-19 Impact Analysis
- There was a negative effect on the egg steamer market due to the COVID-19 pandemic. The demand for egg steamer decreased during the lockdown period due to the lack of stocks and disrupted distribution channels.
- Due to the restricted supply of raw materials, the costs of the raw materials have increased which is pushing the manufacturers to raise the price of the final product.
- Consumers with high disposable income and a high level of interest in fancy kitchen appliances have shifted their interest to essential products to help them over the lockdown period.
Top Impacting Factors
- Due to the hectic lifestyle, customers have recently become more inclined towards the use of convenience items. The lack of efficiency for cooking eggs has made egg steamers one of the consumer's most desired devices. An increasing number of the working population has increased their reliance on easy-to-handle and time-consuming electrical equipment in the industry. The surge in demand for convenience appliances resulted in the growth of the egg steamer market.
- The lack of the desired result from a conventional process of the boiling egg has provided an opportunity to the egg steamer market. Egg steamer provides even cooking of eggs as the heat is evenly distributed around the eggs. The benefit that a consumer is achieving from using the egg steamer is attracting the consumers to opt for the steamers. The increased need for convenience among consumers is boosting the requirement for egg steamers in the market.
The Demand for Multi-Layer Egg Steamers is Higher than the Conventional Egg Steamer in the Market
Progress in technology has led to the development of multi-layer egg steamer and is likely to fuel market expansion over the forecast period. Multi-layer egg steamers are more energy-efficient and have sophisticated functionality. The growth, higher living standards, and comfort in consumer discretionary money urge customers to update their existing egg steamers to more intelligent models, which will further boost the market demand.
Consumers buy household equipment extensively because they provide convenience, effort and time savings. In the next several years, the market demand for multi-layer egg steamer should also be driven by product innovation, new product development, product differentiation and the integration of various value-added features.
Online Retailing has Gained Popularity
The major manufacturers of egg steamers all around the world are selling their products through an online platform. The household sector procures the egg steamer directly from e-commerce platforms. The direct procurement of egg steamer from e-commerce websites is a familiar way to do business in the egg steamer market. E-commerce websites offer heavy discounts on sales of a product, making it a profit-making deal for the buyers. Due to the ongoing pandemic, the business had partially shifted from traditional to online. Currently, the manufacturing companies are creating their website for sales or coming into partnership with e-commerce giants to sell their products. It is expected that in future, all the big players of the egg steamer industry will shift their services online to boost their sales and reach more customers.
Key Benefits of the Report
- This study presents the analytical depiction of the egg steamer industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the egg steamer market share.
- The current market is quantitatively analyzed to highlight the egg steamer market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed egg steamer market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Which are the leading players active in the egg steamer market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What future projections would help in taking further strategic steps?
Egg Steamer Market Report Highlights
By Product Type
By Distribution Channel
Key Market Players
Konka Group Co. ltd., Amoni Enterprise Pty Ltd., Midea Investing Holding Co. Ltd, Guandong Tonze Electric Co. Ltd., Airmate Company Inc, Domu Brands Limited, SEVERIN Elektrogeräte GmbH., Joyang Co. Ltd., Conair Corporation, Guandong Chigo Co. Ltd