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Electric Blanket Market

Electric Blanket Market Size, Share, Competitive Landscape and Trend Analysis Report, by Material, by Size, by Heat Setting, by Distribution Channel, by End-user : Global Opportunity Analysis and Industry Forecast, 2023-2032

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Author's: Supriya Bhosale | Surya Sanka
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Electric Blanket Market Research, 2032

The global electric blanket market was valued at $496.2 million in 2022, and is projected to reach $1.1 billion by 2032, growing at a CAGR of 8.3% from 2023 to 2032. An electric blanket is a type of blanket that is equipped with built-in heating elements, typically electrical wires or heating coils, which generate heat when connected to a power source. The purpose of an electric blanket is to provide warmth and comfort, particularly during cold weather or when an individual desires extra warmth while sleeping or resting.

Electric Blanket Market

Electric blankets usually come with adjustable temperature controls, allowing users to set their desired level of warmth. Some blankets have dual controls, enabling each side of a bed to have separate temperature settings, which is especially convenient for couples with different preferences. The heating elements in an electric blanket are typically distributed evenly throughout the fabric to ensure consistent heat distribution. Safety features such as automatic shut-off timers are commonly included in modern electric blankets to prevent overheating and reduce the risk of fire.

Electric blankets offer a high level of comfort and convenience, particularly during colder months. Electric blankets provide a consistent and adjustable heat source that helps users stay warm and cozy in colder weather. One of the significant advantages of electric blankets is the ability to control the heat settings. Users can adjust the temperature according to their preference, allowing them to customize the level of warmth to suit their individual needs. This feature ensures personalized comfort and prevents overheating or discomfort. Many electric blankets come with timers and automatic shut-off features. These functions allow users to set a specific time duration for the blanket to remain active. Once the set time elapses, the blanket automatically turns off, providing convenience and energy efficiency. These features have contributed to their popularity among individuals seeking a cozy and customizable sleeping or relaxation experience, especially during winter season.

The market for electric blanket is expected to be significantly limited due to safety concerns. Electric blankets generate heat using electric wires or heating elements. If not used properly or if there are defects in the product, there is a risk of overheating. This can lead to burns, skin irritation, or discomfort for users. The fear of overheating can deter some potential buyers from purchasing electric blankets. Faulty wiring or poor insulation can result in electric shocks when using an electric blanket. Electric blankets carry a small risk of fire hazards if they are damaged, have faulty wiring, or are left unattended for extended periods. The heat generated by electric blankets can potentially ignite flammable materials or cause the blanket itself to catch fire. Concerns regarding fire safety can discourage consumers from purchasing electric blankets, particularly if they perceive the risk to be high. The electric blanket market faces challenges in addressing health and safety concerns, as these factors can influence consumers' decision-making process and impact the demand for such products.

Electric blankets with adjustable temperature settings allow users to personalize their comfort levels according to their preferences. This feature is particularly beneficial for users who have different temperature preferences or experience temperature fluctuations during the night. By providing a customizable experience, electric blankets can cater to a broader customer base. Technological advancements have led to the inclusion of safety sensors in electric blankets. These sensors can detect overheating or excessive current flow, triggering an automatic shut-off mechanism to prevent accidents or fires. Advancements in technology are expected to create several growth opportunities for the key players operating in the market during the forecast period.

The key players profiled in this report include Newell Brands Inc., Jarden Corporation, Beurer, Homefront, Dreamland, Slumberdown, Mylek, Silentnight, Lakeland, and Morphy Richards Ltd. Investment and agreement are common strategies followed by major market players. For instance, in July 2022, CHF Industries, a recognized leader in the design, production, and distribution of consumer home goods and textiles will be expanding the Brookstone home category. Brookstone-branded heated blankets and heated throws, bedding, air mattresses and air beds, robes, towels, and other home goods will be developed.

The electric blanket market is segmented on the basis of material, size, heat setting, distribution channel, end user, and region. By material, the market is divided into polyester, cotton, fleece, faux fur, and others. By size, the market is classified into twin, full, queen, and king. By heat setting, the market is classified into low, medium, and high. By distribution channel, the market is classified into online and offline. By end-user, the market is classified into household, hotel, and hospital. By region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America.

The electric blanket market is segmented into Size, Material, Heat Setting, Distribution Channel and End-user.

Electric Blanket Market by Size

By size, the queen sub-segment dominated the global market in 2022. Queen size beds are one of the most popular sizes, providing ample space for couples or individuals who prefer extra room while sleeping. Electric blankets in the queen size segment offer enhanced comfort and convenience, allowing users to adjust the temperature and warmth settings to their liking. The queen size segment caters to individuals who prioritize health and wellness and seek electric blankets that cover their entire sleeping area. With a rising aging population globally, there is an increased focus on products that cater to their specific needs, including comfort and warmth. Queen size electric blankets offer a practical solution for senior adults, providing them with a customizable and cozy sleep environment. All these factors are projected to boost the demand for queen size electric blankets in the upcoming years.

Electric Blanket Market by Material

By material, the polyester sub-segment dominated the market in 2022. Polyester is a synthetic fiber that is relatively inexpensive compared to natural fibers like wool or cotton. This cost advantage makes it a popular choice for electric blanket manufacturers, allowing them to offer affordable products to a wide range of consumers. Polyester is known for its durability and resistance to wear and tear. Electric blankets made from polyester are able to withstand repeated use and washing without losing their shape or effectiveness. The moisture-wicking ability of polyester helps to regulate body temperature and prevent overheating or sweating. Polyester fabrics are relatively easy to maintain and clean. They are typically machine washable, and their synthetic nature allows them to dry quickly. This convenience factor contributes to the popularity of polyester electric blankets, as users can easily keep them clean and fresh. These are predicted to be the major factors affecting the electric blanket market size during the forecast period.

Electric Blanket Market by Heat Setting

By heat setting, the medium sub-segment dominated the global market in 2022. Medium heat electric blankets provide a comfortable level of warmth that is suitable for a wide range of users. They offer a balanced heat level that can cater to individuals who prefer moderate warmth during sleep or relaxation. The versatility of medium heat electric blankets makes them appealing to a broader customer base. Medium heat electric blankets are often designed to be energy-efficient. They are equipped with advanced heating technologies and temperature control features that optimize energy consumption. This aspect appeals to eco-conscious consumers who are mindful of their carbon footprint and seek energy-saving alternatives. Electric blankets, including those in the medium heat segment, typically incorporate safety features such as automatic shut-off mechanisms and overheating protection. These safety measures ensure that users can enjoy the warmth without worrying about potential hazards, making medium heat electric blankets a reliable choice for consumers.

Electric Blanket Market by Distribution Channel

By distribution channel, the offline sub-segment dominated the global market in 2022. Offline distribution channels, such as physical retail stores and specialty outlets, offer a broad market reach. They provide accessibility to a large customer base, including those who prefer to see and feel the product before making a purchase. Offline distribution channels allow for personalized customer interactions. In physical stores, customers can receive expert guidance from sales representatives, ask questions, and receive immediate feedback. The ability to touch and test the product in person often enhances customer satisfaction and builds trust, leading to higher conversion rates. Offline channels enable product demonstrations, allowing customers to experience the features, warmth levels, and safety mechanisms firsthand. This hands-on experience can significantly influence purchase decisions, particularly for consumers who are hesitant about buying online. Offline channels, especially established retail stores, often have a long-standing reputation and brand recognition. Consumers tend to have more trust and confidence in brick-and-mortar stores, perceiving them as reliable sources for quality products. This trust factor can attract customers who are wary of online transactions or unfamiliar with online brands.

Electric Blanket Market by End-user

By end user, the household sub-segment dominated the global electric blanket market share in 2022. Electric blankets provide an efficient and convenient way to stay warm while sleeping or relaxing at home. The ability to adjust the heat settings according to personal preferences makes electric blankets highly appealing to households. With increasing awareness about energy conservation and cost-saving measures, electric blankets are considered as energy-efficient alternatives to traditional heating methods. Electric blankets consume less energy compared to heating an entire room, allowing users to save on heating costs. Electric blankets offer convenience and control to users. They typically come with various heat settings and timers that allow individuals to customize their heating experience. Users can preheat their beds before getting in, set timers for automatic shutoff, and adjust heat levels to achieve their desired comfort.

Electric Blanket Market by Region

By region, Europe dominated the global market in 2022 and is projected to be the fastest growing sub-segment during the forecast period. There has been a growing awareness among consumers in Europe about the benefits of electric blankets. These blankets offer warmth and comfort during cold winters, leading to increased adoption and demand. Many European countries experience cold and harsh winter climates, which drives the demand for electric blankets. The need for efficient and reliable heating solutions contributes to the popularity of electric blankets in the region. Electric blankets have become more energy-efficient over time, offering consumers a cost-effective heating solution. With rising energy costs in Europe, consumers are increasingly looking for energy-efficient options, making electric blankets an attractive choice. The electric blanket industry has witnessed technological advancements in recent years. This includes the development of safer and more durable heating elements, improved temperature control features, and the integration of smart technology. These innovations have further boosted the demand for electric blankets in Europe.

Impact of COVID-19 on the Global Electric Blanket Industry

  • The pandemic disrupted global supply chains, impacting the production and distribution of various goods, including electric blankets. Factory closures, transportation restrictions, and delays in raw material availability affected the manufacturing and availability of electric blankets in certain regions.
  • With physical retail stores facing closures or limited operations, consumers turned to online platforms to make purchases. E-commerce platforms saw a surge in sales, including electric blankets.
  • The impact of COVID-19 varied across regions depending on the severity of outbreaks and the implemented measures. Markets experiencing stricter lockdowns and economic downturns witnessed a decline in consumer spending, affecting the market demand.
  • Since the pandemic, there has been an increase in emphasis on hygiene and cleanliness. Consumers are now cautious about using shared electric blankets or items that require regular maintenance. This concern has influenced consumer purchasing decisions in the post-pandemic period.

Key Benefits For Stakeholders

  • The report provides an exclusive and comprehensive analysis of the global electric blanket market trends along with the electric blanket market forecast.
  • The report elucidates the electric blanket market opportunities along with key drivers, and restraints of the market. It is a compilation of detailed information, inputs from industry participants and industry experts across the value chain, and quantitative and qualitative assessment by industry analysts.
  • Porter’s five forces analysis helps analyze the potential of the buyers & suppliers and the competitive scenario of the market for strategy building.
  • The report entailing the electric blanket market analysis maps the qualitative sway of various industry factors on market segments as well as geographies.
  • The data in this report aims on electric blanket market demand by studying the industry dynamics, trends, and developments affecting the electric blanket market growth.

Electric Blanket Market Report Highlights

Aspects Details
Market Size By 2032

USD 1.1 billion

Growth Rate

CAGR of 8.3%

Forecast period

2022 - 2032

Report Pages


By Size
  • Twin
  • Full
  • Queen
  • King
By Material
  • Polyester
  • Cotton
  • Fleece
  • Faux Fur
  • Others
By Heat Setting
  • Low
  • Medium
  • High
By Distribution Channel
  • Online
  • Offline
By End-user
  • Household
  • Hotel
  • Hospital
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, Russia, Italy, Poland, Netherlands, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Malaysia, Australia, Rest of Asia-Pacific)
  • Latin America  (Brazil, Chile, Argentina, Rest of Latin America)
Key Market Players

Newell Brands Inc., Dreamland, Jarden Corporation, Beurer GmbH., Slumberdown, Silentnight, Mylek, Morphy Richards Ltd., homefront, Lakeland Inc.

Author Name(s) : Supriya Bhosale | Surya Sanka
Frequently Asked Questions?

The rising demand for comfort and convenience is one of the major growth factors of the electric blanket market. Electric blankets offer enhanced comfort and convenience by providing adjustable warmth during colder seasons. They allow users to control the temperature according to their preferences, promoting a cozy and relaxed sleep experience which is estimated to generate excellent opportunities in the electric blanket.

Europe will provide more business opportunities for the global electric blanket market in the future

The major growth strategies adopted by electric blanket market players are investment and agreement.

Newell Brands Inc., Jarden Corporation, Beurer, Homefront, Dreamland, Slumberdown, Mylek, Silentnight, Lakeland, and Morphy Richards Ltd. are the major players in the electric blanket market.

The market for electric blanket is increasing focus on energy conservation and sustainability, electric blankets are designed to be energy-efficient. They consume less energy compared to traditional heating methods, such as central heating systems or space heaters, thereby reducing electricity costs which is estimated to drive the adoption of electric blanket.

The polyester sub-segment of material acquired the maximum share of the global electric blanket market in 2022.

Hotels and hospitals are the major customers in the global electric blanket market.

The demand for electric blankets is often influenced by regional climate conditions. Regions with colder climates and longer winter seasons typically experience higher demand for electric blankets, as people seek ways to stay warm and comfortable which is anticipated to boost the electric blanket market in the upcoming years.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global electric blanket market from 2022 to 2032 to determine the prevailing opportunities.

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Electric Blanket Market

Global Opportunity Analysis and Industry Forecast, 2023-2032