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2020

Electric Hair Brush Market

Electric Hair Brush Market Size, Share, Competitive Landscape and Trend Analysis Report, by Gender, End User and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2019-2026

CG : Consumer Electronics

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Author's: Aniket Kadam & Vaibhav Sangwai | Roshan Deshmukh
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Electric Hair Brush Market Overview:

The global electric hair brush market was valued at $ 217.3 million in 2018, and is estimated to reach $360.0 million by 2026, registering a CAGR of 6.70% from 2019 to 2026. In 2018, the female segment accounted for the majority share and is expected to grow at a CAGR of 6.80% throughout the forecast period.

Electric Hair Brush Market

Electric hair brush is not only used to comb hair but also to dry and straighten it. There are two types of hair brushes, which include paddle and flat brushes with bristles built on a ceramic or tourmaline plate. Heat is generated by these plates, which releases negative ions to make hair shiny and smooth. The electric hair brush is a hair styling product that has endured a high level of demand from its target customers. These brushes are typically used to straighten curly or wavy hair, and at the same time provide shiny texture for a longer period of time. Presently, customers, especially millennials, are taking corrective steps and measures to look good aesthetically. According to them, hairstyle provides an identity to their overall facial look. Long and straight hair is an ideal hairstyle that customers desire for. The electric hair brush is used in the household as well as commercial sector.

Electric hair brushes have gained traction in the emerging markets such as the U.S., Canada, and Germany. This is attributed to rise in concerns over maintaining the quality of hair and at the same time desire for proper hair styling. Furthermore, rise in number of beauty-conscious consumers is the key factor that drives the growth of the global electric hair brush market. Moreover, rise in innovative product offerings facilitated by manufacturers, which in turns customers have a holistic approach while considering hair styling products in their daily routine.  However, side effects of hair straightening, such as dryness, split ends, and risk of permanent hair loss restrain the market growth. In addition, there are many competitive products available at lower cost in the market manufactured by local and non-registered manufacturers, which limit the market growth. On the contrary, rise number of male consumers for beard straightening and premiumization trend are anticipated to provide remunerative opportunities for the electric hair brush market growth.

The global electric hair brush market is segmented into gender, end user, distribution channel, and region. On the basis of gender, it is divided into female and male. On the basis of end user, it is divided into household and commercial. The distribution channel covered in the study includes online and offline. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Electric Hair Brush Market
By Gender
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Female segment would exhibit the highest CAGR of 6.80% during 2019-2026.

The female segment has the major contribution in the electric hair brush market share in 2018. This is attributed to the rise in adoption of electric hair brushes by beauty-conscious female consumers for proper hair styling. However, the male segment is expected to witness sluggish growth during the forecast period, owing to increase in male consumers who are adopting electric hair brushes for beard straightening.

Electric Hair Brush Market
By End Use
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Commercial segment would exhibit the highest CAGR of 7.30% during 2019-2026.

By end user, the electric hair brush market is further sub-segmented into household and commercial. Among the end users, the household segment accounted for higher value share  in 2019, since most of key electric hair brush manufacturers have been facilitating its product offerings targeted on the household sector. These types of hair brushes are available in distribution channels such as hypermarkets, supermarkets, franchisee stores, and specialty stores for household customer base. In the household segment, millennials account for the major share of target customers for the global electric hair brush market as they are very conscious about their looks and appearance.

Electric Hair Brush Market
By Distribution Channel
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Online segment would exhibit the highest CAGR of 8.70% during 2019-2026.

According to the electric hair brush market analysis, the offline distribution channel segment generated maximum revenue in 2018 and is expected to remain dominant throughout the forecast period. This is attributed to the availability of variety of options in hair styling products promoting both branded and private-labelled segments. However, the online distribution channel segment is expected to grow at the highest CAGR throughout the electric hair brush market forecast period, owing to rise in penetration of online shopping in developed as well as developing countries.

Electric Hair Brush Market
By Region
2026
Europe 
North America
Asia-Pacific
LAMEA

Asia-Pacific would exhibit the highest CAGR of 8.10% during 2019-2026.

Region wise, Europe is the most prominent market. This is attributed to the highly evolved retail structure and increased adoption of electric hair brushes due to rise in influence of fashion industry through apparels, make up products, and cosmetics. Customers, specifically women, are very particular about their hair style, which goes with the trend. Moreover, the region has witnessed increase in number of salon establishments that provides opportunities for electric hair brush manufacturers to offer its products to  the commercial segment.

The key players in electric hair brush industry which are profiled in the report include L'Oréal S.A., Panasonic, Philips, Revlon, Inc., PRITECH, Conair Corporation, Drybar, LLC., Shenzhen Mesky Technology Co.,Ltd., Spectrum Brands, Inc., and Procter & Gamble. The other players in the global electric hair brush market include APALUS Inc., DAFNI, Abox, Coolkesi Ltd, Corioliss, GLAMFIELDS, JINRI, amika, AsaVea, MiroPure, Rozia, and VEGA.

Key Benefits for Stakeholders:

  • The report provides a quantitative analysis of the current electric hair brush market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the electric hair brush market size and segmentation assists in determining the prevailing electric hair brush market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the global electric hair brush market.
  • The market player positioning facilitates benchmarking and provides a clear understanding of the present position of the players operating in the industry.

Electric Hair Brush Market Report Highlights

Aspects Details
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By Gender
  • FEMALE
  • MALE
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By End Use
  • Household
  • Commercial
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By Distribution Channel
  • ONLINE
  • OFFLINE
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By Region
  • NORTH AMERICA  (US, CANADA, MEXICO)
  • EUROPE  (GERMANY, UK, France, ITALY, SPAIN, REST OF EUROPE)
  • ASIA-PACIFIC  (CHINA, JAPAN, Australia, INDIA, South Korea, REST OF ASIA-PACIFIC)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)
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Key Market Players

Koninklijke Philips N.V., Revlon, Inc., Procter & Gamble, The Conair Group Ltd., L'Oreal SA, Dafni, Panasonic Corporation, Spectrum Brands Holdings, Inc., Drybar, LLC, Shenzhen Mesky Technology Co.,Ltd

Analyst Review

The electric hair brush market holds a substantial scope for growth during the forecast period. Currently, the market is witnessing significant growth and is expected to exhibit steady growth in major markets, such as the U.S., Germany, China, India, and Brazil.

Rise in demand of electric hair brushes from male and female consumers, owing to surge in adoption of electric hair brushes by beauty-conscious female consumers for proper hair styling and beard straightening trend in male consumers drives the market growth during the forecast period. The adoption of electric hair brush has increased in the developed countries such as U.S. and Germany, owing to rise in the expenditure on beauty products. In addition, rise in trend of premiumization in emerging countries is expected to offer remunerative opportunities for market expansion during the forecast period. Furthermore, innovations in the electric hair brushes for male consumers is also anticipated to provide lucrative opportunities for the market growth.

Author Name(s) : Aniket Kadam & Vaibhav Sangwai | Roshan Deshmukh
Frequently Asked Questions?

The size of the global Electric Hair Brush Market in 2018 was $217.3 million. This was attributed to rising demand for hair care equipment by male and female consumers.

The electric hair brush market is expected to grow upto $360.0 millin in 2026 at CAGR of 6.70%. This is attributed to the rise in beauty conscious consumers across the globe.

2019-2026 is the forecast period in the global electric hair brush market.

The global electric hair brush market is segmented on the basis of gender, end use, distribution channel and region.

The key players profiled in the global electric hair brush market report include L'Oréal S.A., Panasonic, Philips, Revlon, Inc., PRITECH, Conair Corporation, Drybar, LLC., Shenzhen Mesky Technology Co.,Ltd., Spectrum Brands, Inc., and Procter & Gamble.

Innovative product offerings and surge in number of beauty-conscious customers are te current trends in global Electric Hair Brush Market.

The Electric Hair Brush Market projected to grow in the forecast period (2019-2026) at 6.70%.

Europe will provide more business opportunities for global Electric Hair Brush Market in coming years. This was attributed to the rise in the salones and hair care professionals in this region.

The emarging countries such as India, Chaina, and Brazil growing at the CAGR of 7.0%, 8.60% and 6.60% respectively.

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Electric Hair Brush Market

Global Opportunity Analysis and Industry Forecast, 2019-2026