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2022

Electric Kettle Market

Electric Kettle Market Size, Share, Competitive Landscape and Trend Analysis Report by Raw material, by Application, by Distribution channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Consumer Electronics

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Author's: Piyush Shrivastava | Roshan Deshmukh
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Electric Kettle Market Research, 2031

The global Electric Kettle Market Size was valued at $4.06 billion in 2021, and is projected to reach $6.08 billion by 2031, growing at a CAGR of 4.2% from 2022 to 2031.

Electric Kettle Market, Electric Kettle Industry, Electric Kettle Market Size, Electric Kettle Market Share, Electric Kettle Market Trends, Electric Kettle Market Growth

The electric kettle market is segmented into Application, Distribution channel and Raw material.

An electric kettle, also known as a tea kettle or a hot pot, is an appliance that is used to boil water. It is a type of electrical appliance used to heat water. Electric kettles are used to make tea, but they may also be used to prepare coffee or rehydrate vegetables. They are available in stainless steel, plastic, and glass. Electric kettles are more popular among customers due to their versatility, durability, and aesthetic designs. Increased demand for convenience items in major economies such as U.S, China, and India is the primary reason that drives the growth of the global Electric Kettle Industry.

Increasing numbers of hotels, restaurants, corporate offices, and hospitals and increase in disposable income of consumer are the key factors that drive the Electric Kettle Market Demand. Furthermore, increase in consumption of coffee &tea has encouraged consumers to use electric kettles at home, which led to considerable rise in sales of electric kettles for residential purposes.

Rise in investment on technology and innovation in research & development to meet the consumer expectation fosters the market growth. Furthermore increase in awareness towards health benefits of using electric kettle and its multi purposes use are expected to result in their high adoption, thus augmenting the market growth. Furthermore, increasing inclination of consumers toward smart appliances that have multipurpose uses notably contributes toward the growth of the global market. 

In addition, the demand for electric kettles will rise owing to the busy schedules of working women. An electric kettle quickly boils water, makes tea and coffee will help working women to serve tea and other beverages in a short period. Moreover, electric kettles can be set to keep the water warm for a set amount of time, usually 30 minutes. Some can be pre-programmed to heat the water at specific times of the day, ensuring that the water is ready for tea or coffee whenever the consumer wants it. Other models include pre-set temperatures in their temperature controls. Thus, the availability of advanced electric kettles notably contributes to the growth of the market. Furthermore, the increasing use of hot beverages in developing nations like China and India, along with technological advancements in the kitchen appliance sector, will have a significant impact on the industry's expansion.

Additionally, as internet usage has increased, so too has the population of internet users. Given this, the majority of the market's key players for electric kettles intend to advertise their goods on social networking sites. Because of their social media marketing strategy, it is projected that the market for electric kettles will expand significantly.

The global electric kettle market is segmented into raw material, application, distribution channel, and region. By raw material, the market is categorized into stainless steel, plastic, and glass. By Application, it is bifurcated into Commercial and Household. Depending on  Distribution channel, it is segregated into offline and online sales. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Russia and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Malaysia and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Nigeria, Saudi Arabia, South Africa, and Rest of LAMEA).

On the basis of application, the commercial segment held a significant share of 63.81% in the global market in 2021. This is attributed to increase in number of cafes, restaurants, and hotels, in commercial complexes. Moreover, rapid development of the corporate sector is expected to fuel the demand for electric kettle.

Electric Kettle Market by Application

Depending on sales channel, the offline segment dominated the market in 2021, accounting for 62.9% of the share, and is expected to retain its dominance throughout the Electric Kettle Market Forecast period. This is attributed to the fact that consumers are preferring products from various offline sales channels such as hypermarket/supermarket, specialty stores, and convenience stores. Offline stores are common worldwide that they can be found in both urban and rural settings. Moreover market players are preferred specialty stores across regions to extend their reach and increase their customer base.

Electric Kettle Market by Distribution channel

On the basis of  raw material, the stainless-steel Electric Kettle Market Size was the highest contributor to the market, with $1,683.4 million in 2021, and is estimated to reach $2,433.1 million by 2031, at a CAGR of 3.8% during the forecast period. This is attributed to the fact that Stainless steel  kettle is widely used in cafes and restaurants. Moreover, stainless steel kettles are reasonably priced and include extra features such as auto shutoff and base cord storage temperature control, and other lighting features include liiuminated blue switches etc. which boost the Electric Kettle Market Growth.

Electric Kettle Market by Raw material

Region wise, Europe was the prominent market in 2021, garnering Electric Kettle Market Share, owing to high consumption of coffee and tea in majority of the European countries, including Germany, Italy, France, and spain. Consumers of electric kettle are increasing at a significant rate in Europe, owing to rise in awareness of health benefits such boiling water helps in digestion, relieves constipation, hydrates the body, aids in weight loss, helps to get rid of toxins.

Electric Kettle Market by Region

Key players are Aroma houseware company, Bajaj electrical limited, Breville group, Chef’s choice, Cuisinart, Hario company limited,  Hamilton beach, Helen of troy limited , Morphy Richards, and Spectrum brands holding.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the electric kettle market analysis from 2021 to 2031 to identify the prevailing electric kettle market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the electric kettle market segmentation assists to determine the prevailing Electric Kettle Market Opportunity.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global electric kettle market trends, key players, market segments, application areas, and market growth strategies.

Electric Kettle Market Report Highlights

Aspects Details
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By Application
  • Commercial
  • Household
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By Distribution channel
  • Offline
  • Online
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By Raw material
  • Stainless steel
  • Plastic
  • Glass
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, U.K., Spain, Italy, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Indonesia, Malaysia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, UAE, Nigeria, Saudi Arabia, South Africa, Rest of LAMEA)
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Key Market Players

HARIO COMPANY LIMITED, Hamilton Beach Brands Holding Company, Helen of Troy Limited, CHEF’S CHOICE, cuisinart, Breville Group Ltd, AROMA HOUSEWARE COMPANY, SPECTRUM BRANDS HOLDINGS, morphy richards, BAJAJ ELECTRICALS LIMITED

Analyst Review

According to the insights of the top-level CXOs, innovation in electric kettle is the key factor for the growth of the global electric kettle market. Rise in demand for various electric kettle products from target customers encourages manufacturers to develop new coffee makersis expected to drive the electric kettle market's growth.

The CXOs further added that electric kettles have high traction in the market, owing to rise in number of working women coupled with surge in demand for smart kitchen appliances that save time, energy, and allow them to cook food quickly and increase workload and busy & hectic lifestyle of consumers. Moreover, rise in popularity of coffee and tea encourages consumers to use electric kettle.

Furthermore, increased investment in commercial space such as airports, hospitals, hotels, and restaurants as well as customers' regular visits to restaurants and hotels drive the demand for innovative electronic kitchen appliances. As per the CXOs, major obstacles attributed to the pandemic was disruption of supply chain. Furthermore, all distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Amazon, Flipkart, and Alibaba were operating during the pandemic.

Author Name(s) : Piyush Shrivastava | Roshan Deshmukh
Frequently Asked Questions?

Increase in demand for electric kettles across the globe and changes in lifestyle are the upcoming trends of Electric kettle market in the world.

The commercial segment held the major share in the market owing to rise in investments in commercial spaces such as airports, hospitals, hotels, and restaurants.

Europe is the largest regional market for Electric kettle owing to increase in consumption of tea & coffee and rise in awareness of health benefits.

The estimated industry size of electric kettle market is $6,081.0 million by 2031.

Aroma houseware company, Bajaj electrical limited, Breville group, Chef’s choice, Cuisinart, Hario company limited, Hamilton beach, Helen of troy limited, Morphy Richards, and Spectrum brands holding are the top companies to hold the market share in Electric kettle.

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Electric Kettle Market

Global Opportunity Analysis and Industry Forecast, 2021-2031