Electric Kettle Market Size, Share, Competitive Landscape and Trend Analysis Report, by Raw material, by Application, by Distribution channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

Electric Kettle Market Overview: 2031 

The global electric kettle market was valued at $4.06 billion in 2021, and is projected to reach $6.08 billion by 2031, growing at a CAGR of 4.2% from 2021 to 2031. An electric kettle is a specialized household appliance used for boiling water quickly and efficiently. It operates by using electricity to power an internal heating element, without the need for a stovetop. Typically featuring a lid, spout, and handle, electric kettles are available in various designs and capacities, often equipped with automatic shut-off functions for safety. It can be used for a variety of purposes, including making tea, coffee, and instant meals, and is known for its energy efficiency and convenience in preparing hot beverages and foods.

Electric Kettle Market Value Projections and Insights

• The Asia-Pacific electric kettle industry is significantly impacted by the expanding working-class population and better infrastructural facilities.
• The commercial segment dominates the electric kettle market owing to its widespread use for quick and energy-efficient water boiling for beverages like tea and coffee, and other small cooking tasks in the corporate sector.
• Stainless steel kettles are gaining popularity owing to their durability, heat resistance, and modern aesthetic appeal.
• The offline segment dominated the electric kettle market because consumers prefer to physically inspect appliances before purchase.

Electric kettles with smart features such as LED indicators, variable temperature controls, and auto on/off functions are increasingly preferred for their enhanced user convenience and safety, particularly among tech-savvy consumers. These kettles offer significant advantages over traditional models, providing precision and ease in boiling water, which is especially valued by coffee and tea drinkers. In addition, electric kettles can be used for cooking noodles and soups, as well as boiling milk and eggs.

Electric kettles are energy-efficient and compact, making it a cost-effective choice. The rising demand for smart kettles with app connectivity, voice control, and precise temperature settings reflects a growing trend. Furthermore, consumers are seeking appliances that offer customization and aesthetic appeal. Providing kettles in various colors, designs, and finishes presents an opportunity to attract design-conscious buyers looking for products that enhance their kitchen decor. This dual importance on advanced functionality and aesthetic versatility positions smart kettle manufacturers well to meet evolving consumer preferences and electric kettle market demands.

Industry Highlights

• Production of electric kettles in various colors, designs, and finishes to meet aesthetic and customization demands.
• Manufacturers focusing on integrating IoT technology and smart features into electric kettles
• Consumers highly spending on premium electric kettles that offer convenience, precision, and additional features.
• Rising usage for not only boiling water but also cooking noodles, soups, boiling milk, and eggs.

Electric kettles are crucial for their efficiency, speed, and ease of boiling water compared to traditional methods. High-end models can be costly due to advanced features such as precise temperature controls, smart connectivity, and energy efficiency. These features enhance user convenience, safety, and versatility, allowing for various applications beyond just boiling water. Consumer preferences increasingly lean towards kettles that offer smart functionalities, customizable designs, and energy efficiency. Buyers look for appliances that not only perform efficiently but also complement their kitchen decor and offer modern conveniences. Premium models that integrate IoT technology, stylish designs, and multiple functionalities tend to be more expensive but meet the growing demand for advanced and aesthetically pleasing kitchen gadgets.

Key Areas Covered in the Report

• The market is competitive with numerous players offering a range of products. Leading brands often compete on features, design, and technology
• Increased consumer interest in smart and multifunctional kettles drives higher consumption.
• Balancing production costs with the pricing of premium models to ensure profitability while meeting consumer expectations
• Continuous innovation in design and technology to meet evolving consumer needs and stand out in a crowded market

The electric kettle market has evolved significantly in recent years, driven by technological advancements, consumer preferences, and environmental concerns. One key area is the innovation in heating technology. Modern electric kettles now feature rapid boil and energy-efficient heating elements, such as those incorporating metal or glass that heats water faster and more efficiently. Another trend is the integration of smart technology. Many electric kettles now offer connectivity features, allowing users to control the kettle via smartphone apps and set precise temperature settings for different types of beverages. Additionally, there is a growing emphasis on design and materials. Consumers increasingly prefer kettles made from stainless steel or borosilicate glass, which are not only more durable but also offer aesthetic appeal. The electric kettle market is also witnessing a rise in eco-friendly products, with manufacturers focusing on energy-saving features and recyclable materials to appeal to environmentally conscious buyers.

Topics discussed in the report

• Challenges from other manufacturers
• Advantages and disadvantages of electric kettles
• Electric kettles for coffee and tea drinkers
• Aesthetically pleasing designs
• Working-class population and better infrastructural facilities

Segment Overview

The electric kettle market is divided by application, raw material, distribution channel, and region. By application, the electric kettle market is divided into commercial and household. By raw material, the market is divided into stainless steel, plastic and glass. According to the distribution channel, the market is divided into offline and online channels. By region, the electric kettle market is divided into North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).

In the offline segment of the electric kettle market, traditional retail channels such as department stores, home appliance stores, and specialty kitchenware shops remain key physical locations for purchasing. These stores often feature a diverse range of electric kettles, from basic models to advanced, premium options. Customers can physically examine the products, compare features, and seek assistance from sales staff, making these locations essential for hands-on shopping experiences. Retailers like John Lewis and Curry’s in the UK or MediaMarkt and Saturn in Germany are prominent players in this segment. In addition, large retailers often host promotional events and offer exclusive models, attracting consumers looking for the latest innovations. Offline stores also provide the advantage of immediate product availability and support, catering to customers who prefer to shop in person and obtain instant gratification.

Comparative Matrix of Key Segments

Regional Dynamics and Competition

In Europe, the electric kettle market is characterized by a mature and competitive landscape. Established brands like Bosch, Philips, and Cuisinart dominate, emphasizing innovation, energy efficiency, and stylish design to appeal to a discerning consumer base. There is a growing trend towards smart electric kettles, which offer features such as precise temperature control and connectivity with smart home systems, reflecting the region’s tech-savvy market. Eco-friendly kettles are also gaining popularity due to increasing environmental awareness and regulations. Regional players, alongside global brands, are focusing on differentiating their products through unique designs and advanced functionalities. Distribution channels include major home appliance stores, online platforms, and specialty retailers. Competition is intense, with brands continuously evolving their offerings to meet consumer preferences for convenience, efficiency, and sustainability, contributing to a dynamic and evolving market environment in Europe.

Some of the major players analyzed in this report are Aroma Housewares Company, Hamilton Beach Brands, Inc., Morphy Richards Ltd., Breville Group Ltd, Bajaj Electricals Ltd, Chef’s Choice, Koninklijke Philips N.V., Bonavita, Havells India Ltd., Hamilton Housewares Pvt. Ltd.

Electric Kettle Market News Release

• In October 2023, Morphy Richards, a global leader in cutting-edge household appliances unveil its latest arrivals, featuring a range of Electric Kettles that redefine the tea-making experience. These remarkable Electric Kettles are meticulously designed to cater to the discerning tastes and preferences of the Asian market, bringing a touch of elegance and innovation to tea lovers across the continent.
• In March 2023, Hamilton Beach Brands Holding Company wholly owned subsidiary Hamilton Beach Brands, Inc., a leader in small kitchen appliances, has entered into an exclusive multiyear agreement with Numilk, to manufacture and sell commercial and consumer appliances for use with Numilk ingredient pouches. The companies are in the product design and engineering phase of a next-generation line of appliances that are expected to launch in early 2024.
• In March 2022, Bajaj Electricals Ltd has extended its trademark agreement with United Kingdom-based Morphy Richards Ltd for 15 years, allowing it to continue selling Morphy Richards products across India and neighboring countries.

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the electric kettle market segments, current trends, estimations, and dynamics of the electric kettle market analysis from 2022 to 2032 to identify the prevailing electric kettle market opportunities.
• The electric kettle market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the electric kettle market segmentation assists to determine the prevailing electric kettle market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global electric kettle market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the electric kettle market players.
• The report includes the analysis of the regional as well as global electric kettle market trends, key players, market segments, application areas, and market growth strategies.

  Electric Kettle Market Report Highlights

Aspects	Details
By Application	Commercial Household
By Distribution channel	Offline Online
By Raw material	Stainless steel Plastic Glass
By Region	North America  (U.S., Canada, Mexico) Europe  (Germany, France, U.K., Spain, Italy, Russia, Rest of Europe) Asia-Pacific  (China, Japan, India, Australia, South Korea, Indonesia, Malaysia, Rest of Asia-Pacific) LAMEA  (Brazil, Argentina, UAE, Nigeria, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players	Hamilton Beach Brands Holding Company, SPECTRUM BRANDS HOLDINGS, AROMA HOUSEWARE COMPANY, morphy richards, cuisinart, BAJAJ ELECTRICALS LIMITED, Helen of Troy Limited, CHEF’S CHOICE, HARIO COMPANY LIMITED, Breville Group Ltd

Analyst Review

According to the insights of the top-level CXOs, innovation in electric kettle is the key factor for the growth of the global electric kettle market. Rise in demand for various electric kettle products from target customers encourages manufacturers to develop new coffee makersis expected to drive the electric kettle market's growth.

The CXOs further added that electric kettles have high traction in the market, owing to rise in number of working women coupled with surge in demand for smart kitchen appliances that save time, energy, and allow them to cook food quickly and increase workload and busy & hectic lifestyle of consumers. Moreover, rise in popularity of coffee and tea encourages consumers to use electric kettle.

Furthermore, increased investment in commercial space such as airports, hospitals, hotels, and restaurants as well as customers' regular visits to restaurants and hotels drive the demand for innovative electronic kitchen appliances. As per the CXOs, major obstacles attributed to the pandemic was disruption of supply chain. Furthermore, all distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Amazon, Flipkart, and Alibaba were operating during the pandemic.

Author Name(s) : Piyush Shrivastava | Roshan Deshmukh

Related Tags

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