Electrical massage produces strong vibrations on the surface of the skin and helps to minimize aches and pain in the shoulder, neck, back, joints, and other parts of the body. Massage is a rejuvenating technique done by pressing the points on the body that can relax the tissues and muscles, stimulate blood circulation throughout, decrease stress, relieve anxiety, and release positive energy inside. Wired or wireless electrical massagers are more popular among the people and are readily available in the market.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• The worldwide pandemic occurrence has significantly reduced the demand for electric massager market.
• Closure of all spas, non-available at online channels hampers the growth of the electric massager market.
• As in many countries, the industries are shut down, so the production of electric massager has also gone down drastically due to the restriction of labor supply and no-availability of raw materials.
• The supply chain of electric massager has been disrupted due to the trade barriers.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The rise in disposable income, increase in number of spas, and surge in popularity of leisure drive the growth of the electric massagers market. Besides, growing awareness about massagers such as head massagers, neck & shoulder massagers, and back & body massagers consisting of multiple benefits are the factors expected to boost the market growth.

Increase in technological advancements in electrical massage and the frequent launch of various electrical massages by manufacturers are other factors expected to increase global market growth in the next few years.

The availability of non-electrical massagers is the key factor projected to hinder the growth of the electrical massage market. Furthermore, the low penetration of electric massagers in many underdeveloped countries is a challenging factor that can affect the target market growth. Some consumers perceive electric massagers are as a premium product to relieve tension or to treat specific injuries are some of the
factors which may hinder the growth of the electric massagers market.

The global market trends are as follows:

Increase in various stress-related issues such as headaches, insomnia, and others among individuals due to a hectic lifestyle leads to increased demand for electrical massage throughout the world.

People are now becoming aware of the various health benefits physically as well as mentally associated with electrical massages and giving themselves their massage treatments are some of the factors that provide opportunities during the forecast period for key players dealing in the electrical massagers market.

Benefits of Electric Massager

Electric massager proves to be an excellent therapy for joint and muscle pain as it helps in relieving and preventing serious back pain, cold shoulder, arthritis, and spondylitis problems in the future. It helps to treat migraine and severe headaches. While a head massage relaxes the brain directly, a face and neck massage presses dots on your nerves and jaws to relieve you from pain. It helps in healing the injuries and swellings. A foot massager or a massage of deep tissue is a very convenient and useful treatment to cure any injuries caused by sports or physical activity. Massagers help relax the muscles and nerves, boosting a lot of positive energy in the body which relieves the mind from stress and helps the person to sleep better.

Key Segment Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the electric massagers industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the electric massagers market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global electric massagers market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed electric massagers market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Electric Massagers Market Research Report:

• What are the leading market players active in the electric massagers market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?