Electric Massagers Market

Electric Massagers Market Research, 2031

The global Electric Massagers Market Size was valued at $4.2 billion in 2021, and is projected to reach $7.9 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031.

The market faced a major down fall during the period of lockdown as the spa and saloons were shut down which led to drop in demand for massage and therapies. Moreover, the key players are bringing new technological advancement into the product portfolio like massagers with voice instructions. Furthermore, as the customers cannot visit the saloons and spa for relaxation and detoxification, the manufacturers have developed a new product which is very efficient in providing the feel of spa and saloon at home. Thus, the pandemic have brought new opportunities for innovation in the industry.

The electric massagers market is segmented into Type, End User and Distribution Channel.

There is an increase in the number of social media users, owing to rise in internet penetration. Considering this, most of the key players in the electric massagers market strategize on promoting their products and services on these social media platforms.

Growth in the beauty industry, however, has boomed in recent years, in a trend that many link to a broader generational trend of attention to physical wellbeing. Millennia are often quoted as being the main drivers behind the exponential growth of the beauty segment. There have been many articles written on this trend, citing everything from the aging of the millennial demographic to a focus on “self-care” as a coping method against a difficult political and economic climate.

Increasing Electric Massagers Market demand for technologically advanced products, owing to inclination of end-users toward improved electric massager, is anticipated to generate revenue opportunities in the global electric massagers market during the forecast period. Developed and developing economies across the globe, such as China, India, the U.S., the UK, Japan, and Canada, are creating huge opportunities for the Electric Massagers Industry players.

Expansion of sales channel is the major factor expected to contribute to the electric massagers’ market growth in the near future. Online retail platform is one of the fastest growing segment in the market. Presently, many retail players manage their own web-based retail stores where customers learn more about the organization and its products. The availability of multiple options of product and their price comparison on online platforms also result in the increase in online shopping. This is beneficial to key players of the market, as it eliminates the need for physical outlets or stores and also helps customers to read reviews provided by other users, and compare various stores, products as well as the price by different sellers for the particular electric massagers. Furthermore, as per the World Bank data, of 2019, North America was the leader with approximately 88.4% of the population of internet users, followed by Europe and Central Asia, accounting for around 83.9% of internet users. Some of the popular online retailers in the electric massagers market are Amazon.com, and Flipkart.com. Besides sales channel, the product availability is rising even in convenient stores and local shops in small regions, which augments the market growth.

Segment Review

The electric massagers market is segmented on the basis of type, end user, distribution channel, and region.

On the basis of type, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers and others. On the basis of end user, the market is categorized into residential and commercial. On the basis of distribution channel, it is fragmented into supermarket/hypermarket, specialty stores, online sales channel and others. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).

According to the market players, the major obstacle attributed to the pandemic was disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Amazon and Flipkart were delivering the products.

By distribution channel, the online sales channel is the fastest growing segment, owing to the growth of internet penetration and smart phones globally, which propels the demand for electric massagers. However, the hypermarkets/supermarkets segment is expected to remain the largest dominating segment of the market owing to high consumption of electric massagers.

By region, Asia-Pacific had the major Electric Massagers Market Share and is expected to be the fastest growing region during the Electric Massagers Market Forecastperiod.

COVID-19 Scenario Analysis:

• The worldwide pandemic occurrence has significantly reduced the demand for electric massager market.
• Closure of all spas, non-available at online channels hampers theElectric Massagers Market Growth.
• As in many countries, the industries are shut down, so the production of electric massager has also gone down drastically due to the restriction of labor supply and no-availability of raw materials.
• The supply chain of electric massager has been disrupted due to the trade barriers.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the electric massagers market analysis from 2021 to 2031 to identify the prevailing electric massagers market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the electric massagers market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global electric massagers market trends, key players, market segments, application areas, and market growth strategies.

 Electric Massagers Market Report Highlights