Electrochromic Displays Market Outlook - 2027

An electrochromic device is used to control the voltage operation of properties such as optical transmission, absorption & reflection and/or emission in a continuous but reversible manner. The advantage offers the use of an ECD for applications such as electrochromic mirrors, smart glass and electrochromic display systems. Electrochromic devices (ECDs) in many areas, such as portable and wearable electronic devices like smart windows, practical supercapacitors, and flexible displays, are becoming increasingly relevant for their promising applications. Much of this technology is being built up for windows, mirrors and glazing applications in the construction and automotive sector. As specialized displays, electronic books, paper-like displays, and banner displays, electrochromic materials find applications. Many chromic materials can be manufactured on plastic substrates which is an advantage for future applications for displays.

The global Electrochromic Displays Market is segmented on the basis of Type, Application, Material, and Region. Based on Type, the Electrochromic Displays Market is divided into Color Display, and Black & White Display, and others. On the basis of Applications, the market is categorized into Electronics, Automotive, Consumer Goods and Other and others. On the basis of Material into Polymers, Nanocrystals, Viologens and Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global Electrochromic Displays industry include QualComm MEMS Technologies (US), Plastic Logic Germany (Germany), Gamma Dynamics, LLC (US), Liquavista B.V. (The Netherlands), Xerox Corporation (US), LANCOM Systems GmbH (Germany), E Ink Holdings, Inc. (Taiwan), Kent Displays, Inc. (US), Pervasive Displays, Inc. (Taiwan), Display Innovations (UK). These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global market. 

Market scope and structure analysis:

COVID-19 scenario Analysis:

COVID-19 can affect the global electrochromic displays market in various ways such as impact over production and demand, disrupted supply chain and market, and financial downtime impact on corporations and financial markets.

Further, key players have undertaken various strategies to deal the Covid-19 downtime scenario. Xerox established a COVID-19 response Team whose major purpose was to monitor developments and follow government and public health organizations' guidance & advisories closely. It also ensures its business continuity by enacting through its pandemic preparedness plans. The plans included by the Xerox COVID-19 response team is to best practice industry guidelines and Xerox's own expertise in determining specifications, such as identifying the required resources needed to restore operations and to assign teams responsible for such restorations. COVID-19 hasn't much impacted supply of parts, machinery and supplies at such time. It has initiated to trigger mitigation measures as necessary, including but not limited to premium airfreight, alternative procurement, asset recovery, and reverse logistics as necessary.

Top impacting factors: Electrochromic Displays Market Size, Scenario Analysis, Trends, Drivers, and Impact Analysis

Increase in the use of electrochromic display and features, such as privacy when clicking a switch and enhanced security boosts the market. The electrochromic display has also made its way into the automotive industry, where it is used in car windows and windshields. The high cost of electrochromic display and lack of creativity, however, greatly limit the growth of the demand for electrochromic displays. On the contrary, the advancement of electrochromic display technology is making way for diverse opportunities for business growth.

The global electrochromic displays market trends are as follows:

Decline in electrochromic material prices

Electrochromic materials in the current scenario is marketed both as electrochromic films and as smart electrochromic glasses. Electrochromic windows can be both controlled in both manners direct manually or by building automation systems for optimum comfort and energy control. Further, its penetration in automotive vertical for auto mirrors due to its high performance and capabilities drives the market. Electrochromic windows is a highly developed functional technology ready for its full commercialization, or close to it. The popularity of the electrochromic glasses has increased with its characteristics. In addition, electrochromic display prices are also declining, as economies of scale increase which further increases its demand.

Automotive segment to grow at the highest CAGR 

The segment of automotive is estimated to grow in the electrochromic display market forecast with the highest CAGR. Electrochromic displays are used in automobile sunroofs, side windows, sun visors, and rear windows. The use of electrochromic displays in these automotive components means that excessive light & glare is minimized and that heat builds up inside the car, making them preferred to regular glasses. This improves the fuel efficiency of the vehicle, and also reduces carbon emissions.

Technically, electrochromic displays is a combination of chromogenic material that reacts to heat and light intensity post which it adjusts its transparent characteristics while it applies external voltage. The electrochromic glass changes from transparent to translucent when stimulated, obstructing some or all of the wavelengths of light. In future, technological advancement is expected to lead the growth of the electrochromic displays market in commercial applications and also provide opportunities for electrochromic display applications such as the Internet of Things, future hospitals, and so on.

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the global electrochromic displays industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global electrochromic displays market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global electrochromic displays market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global electrochromic displays market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions answered in the electrochromic displays market research report:

• Which are the leading market players active in the electrochromic displays market forecast?
• What would be the detailed impact of COVID-19 on the market?
• What current trends would influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the electrochromic displays market?
• What are the projections for the future that would help in taking further strategic steps?