Massager is a device used for massage for treating body pain and stress by manipulating the soft tissues of the body. Massage has been popular since ancient times and earlier it was done by people using the massage techniques. Professional massage therapy has evolved as the massage has become a popular therapy and service industry in many countries. The surge in innovation and technology has led to the development of electronic massager, which is easy to use and handle without any requirement of the professionals. The motor incorporated in the electronic massagers provides vibration and acupressure therapy along with the advanced features installed within the device. They consist of adjustable features and are used for relieving muscle pain, providing flexibility, loosening muscle tightness, improving blood circulation, releasing stress, improving oxygen flow, and others.

Market scope and structure analysis:

COVID-19 Scenario Analysis: 

• The COVID-19 pandemic has impacted the sales of electronic massager as the distribution channels such as retail stores have shut down for the prevention of mass gatherings.
• The e-commerce platform has presented a pathway for delivering the massager to the customers. The demand for electronic massager has increased due to work from home scenario, which has limited the physical movements and increased sedentary lifestyle.
• The export and import barriers have caused a decline in the sales and revenue of the electronic massager market.
• The manufacturing units have been shutdown due to the increase in cases of the coronavirus and this has caused a decline in the production.

Top Impacting Factors:Market Scenario Analysis, Trends, Drivers and Impact Analysis

The electronic massager has gained popularity in recent times for soothing the post-workout muscle pain and cause relaxation. The new technology small size massager has many improved features as compared to the traditional massagers and is easy to handle. The increased awareness about new therapeutic products, health consciousness, increase in physical ailments, sports injury and muscle pain, increase in the sedentary lifestyle, smart features in the massager, investment in technology and automation, small size massager which makes it easy to carry and hold, reduced time to visit professional therapist, rise in disposable income, multi-use massager, development of variants of massager according to the use, rise in stress problem in millennial and Z generation, and the surge in the use of massager in salons, physical therapy, and spas are the key drivers that lead the growth of global electronic massager market. However, increase in competition, highly-priced electronic massager, availability of substitute products such as battery-operated massagers, traditional massage therapists, adverse effects of the high power massager, lack of awareness in proper use, and safety of the product from certain accidents hinder the market growth.

The global electronic massager market trends are as follows:

A surge in the use of the electronic massager

Electronic massagers have gained popularity not only for use in salons and spas but also for individual use at any required place. Different variants of electronic massagers are launched such as massage pillow, foot massager, acupressure massager, hand palm massager, eye massager, handheld mini massager, neck and back massager, chair massager, and others. The new innovative handheld and reduced size massagers have created a trend in the market and made it feasible for personal use. The various researches done on the use of electronic massagers have stated their therapeutic use for reducing excruciating muscle pain caused due to cervical spondylosis, muscle stiffness, rigorous exercising, sprains, excess physical activity, prolonged sitting, and others. The features such as rolling, kneading, tapping, vibrating, acupressure, compression, percussion, and others are incorporated in the electronic massagers.

The key manufacturers are inclined toward launch of new variants of electronic massager with lightweight and advanced features to fulfill the supra-functional needs of the customers. For instance, Beurer has launched electronic yoga and stretch mat with air chambers, heat function, vibration function, manual control switch, and automatic off feature which can be used as a massager, for yoga and stretching exercises. 

Key Segments Covered:

Key Benefits of the Report:

• This study presents the analytical depiction of the global electronic massager industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global electronic massager market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global electronic massager market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global electronic massager market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Electronic Massager Market Research Report:

• What are the leading market players active in the electronic massager market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?