Allied Market Research

2025

Epharmacy Market

ePharmacy Market, by Drug Type (Prescription Drugs, Over-the-Counter (OTC) Drugs), by Product Type (Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss, Other Product Types) : Global Opportunity Analysis and Industry Forecast, 2022-2032

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Author's: | Roshan Deshmukh
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ePharmacy, also known as online pharmacy or internet pharmacy, is a type of pharmacy that operates over the internet and offers prescription drugs and other healthcare products and services to customers. ePharmacy services have gained popularity in recent years due to the convenience and accessibility they offer to patients, particularly those with mobility or transportation limitations.
Customers can order prescription medications and other healthcare products from ePharmacies and have them delivered directly to their homes. Many ePharmacies also offer tele medicine services, where customers can consult with healthcare professionals remotely and receive medical advice and prescriptions online. One of the main advantages of online pharmacies  is the convenience they offer their customers. Patients can easily order medications and healthcare products from the comfort of their homes and have them delivered to their doorstep. ePharmacy also offers greater access to healthcare services in rural or remote areas, where physical pharmacies may be scarce or unavailable.
The increasing demand for convenient healthcare has been a major driver of the growth of ePharmacy. With the rise of ePharmacy services, patients can now easily order prescription medications online and have them delivered directly to their doorstep. This eliminates the need for patients to visit physical pharmacies, saving them time and effort. For example, in the United States, online pharmacy services such as PillPack and Capsule have become increasingly popular. These services offer patients the convenience of having their medications presorted into easy-to-use packets and delivered directly to their homes. Similarly, in India, ePharmacy services such as 1mg and Netmeds have gained popularity among consumers who want to avoid the hassle of visiting physical pharmacies.  Technological advancements have played a significant role in the growth of ePharmacy. The widespread use of smartphones and other mobile devices, along with the increasing availability of high-speed internet connections, has made it easier for consumers to access ePharmacy services from anywhere and at any time.
For example, in countries such as India, the availability of cheap smartphones and internet data plans has led to the growth of ePharmacy services like PharmEasy and Medlife. .  These services are accessible through mobile apps that enable patients to order medications and healthcare products on their smartphones. However, in the United States, ePharmacy services like Walgreens and CVS Health have developed mobile apps that allow patients to refill prescriptions and order medications online, thus making the process more convenient.
  
  
New product launches to flourish in the market
In November 2020, Walgreens launched "myWalgreens," a new loyalty program that offers members exclusive discounts on healthcare products, prescription medications, and other services. In July 2020, 1mg, an Indian ePharmacy company, launched a new telemedicine service that allows patients to consult with doctors online and receive prescriptions for medications that can be delivered directly to their homes.   In June 2020, Amazon launched "Amazon Pharmacy," a new online pharmacy service that offers free delivery for Prime members and competitive pricing on prescription medications.
 
Segment Overview: 
By Drug Type: The ePharmacy market is divided into prescription drugs and over-the-counter (OTC) drugs. Prescription drugs are medications that require a doctor's prescription to purchase, while OTC drugs can be purchased without a prescription. The prescription drug segment of the ePharmacy market typically accounts for the majority of the revenue and is expected to continue to grow due to the increasing demand for prescription medications. Many ePharmacies offer a wide range of prescription medications, and some even provide telemedicine services to enable patients to consult with doctors and receive prescriptions online.
 
The OTC drug segment of the ePharmacy market is also growing as more consumers turn to ePharmacies to purchase healthcare products such as vitamins, supplements, and personal care items. OTC medications are frequently purchased for self-treatment of minor health issues and can be easily ordered online and delivered directly to the consumer's door. 
 
By Product Type: The ePharmacy market is divided into Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss and Other Product Types. The ePharmacy market is further segmented into various product categories, including skin care, dental products, cold and flu remedies, vitamins and supplements, weight loss products, and other healthcare products. The skin care segment of the ePharmacy market includes products such as moisturizers, anti-aging creams, and acne treatments, which are commonly purchased for cosmetic or medical purposes. The dental products segment includes products such as toothpaste, mouthwash, and dental floss.
 
.  The cold and flu remedies  includes medications for treating symptoms such as cough, congestion, and fever. And the vitamins and supplements segment includes multivitamins, probiotics, and herbal supplements. .  The weight loss segment includes products such as diet pills and meal replacement shakes.
 
By Region:    The Asia Pacific (APAC) e-pharmacy market is one of the fastest-growing markets globally. It includes several emerging economies, such as India, China, and other Southeast Asian countries. Hence, the adoption of digital technologies and the demand for convenient healthcare services are driving the growth of the internet pharmacy in this region.
 
Chronic diseases, such as diabetes and cardiovascular diseases, that require long-term medication and follow-up care are the main drivers of the e-pharmacy market in the APAC region Chronic diseases are the leading cause of mortality in the APAC region, as per a report from the World Health Organization (WHO), which estimates 80% of deaths.
 As a result, there is a growing demand for prescription medications and healthcare products, which is driving the growth of the ePharmacy market.
 
The rising healthcare costs in the region are also contributing to the growth of the APAC   ePharmacy market. Traditional brick-and-mortar pharmacies often have high overhead costs, which are passed on to consumers in the form of higher prices. EPharmacies, on the other hand, can offer lower prices by leveraging digital technologies to streamline operations and reduce overhead costs. The increasing internet penetration and smartphone usage in the region are also driving the growth of the APAC ePharmacy 
 
Competitive analysis and profiles of the major players in the ePharmacy  market, such as Giant Eagle Inc., CIGNA Corporation, CVS Health Corporation, Optum Rx Inc., The Kroger Co., Amazon.com Inc., Walgreen Boots Alliance, Apollo Pharmacy, docmorris and Netmeds.com. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of the ePharmacy market.    

ePharmacy Market, by Drug Type Report Highlights

Aspects Details
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By Drug Type
  • Prescription Drugs
  • Over-the-Counter (OTC) Drugs
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By Product Type
  • Skin Care
  • Dental
  • Cold and Flu
  • Vitamins
  • Weight Loss
  • Other Product Types
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Giant Eagle Inc., Walgreen Boots Alliance, CIGNA Corporation, Optum Rx Inc., Netmeds.com, docmorris, CVS Health Corporation, Apollo Pharmacy, The Kroger Co., Amazon.com Inc.

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ePharmacy Market, by Drug Type

Global Opportunity Analysis and Industry Forecast, 2022-2032