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2023

Europe AdTech Market

Europe AdTech Market Size, Share, Competitive Landscape and Trend Analysis Report by Solution, by Advertising Type, by Enterprise Size, by Platform, by Industry Vertical : Opportunity Analysis and Industry Forecast, 2021-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant
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Report Summary

The scope of the report focuses on the potential industry players operating in the Europe adtech market and their relative share. In addition, it provides in-depth analysis of the market, outlining the company profiles, product/service portfolio, strategies, recent development, contact information, and revenue. Furthermore, the study outlines the different types of strategies such as partnership, product/service launch, product/service development, acquisition, and collaboration, which are adopted by market players for finding a competitive advantage in the market. The report includes current market situation and future revenue opportunities across key countries. Readers will receive a detailed assessment on industry trends and analysis.

Additional Details

This report will cover an in-depth and comprehensive market forecast of the Europe adtech market. Moreover, the forecasts for each country will be included in the report scope for each of the segment. An industry overview is included, which provides current market trends, market dynamics, Porter’s five forces analysis, top wining strategies, and key investment pockets.

Europe AdTech Market
By Solution
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Data Management Platforms (DMPs) segment is projected as the most lucrative segment.

Research Methodology

The research methodology includes extensive primary and secondary research. The analysis based on a wide variety of factual inputs including interviews with industry participants, reliable statistics, and country-wise intelligence. Moreover, primary research comprises reaching out to participants through telephonic conversations, formal interactions, professional networks, referrals, and emails. The secondary research is conducted depending on company SEC filings, annual reports, company websites, patent & regulatory databases, authentic new articles, web-casts, and other related releases.

COVID-19 Impact Analysis

The rapid spread of the coronavirus has had an enormous impact on the lives of people and the overall community. The report provides a brief overview of evolution of the coronavirus. In addition, it includes a micro and macro economic impact analysis. The report further showcases the market size and share depending on the impact of the COVID-19. Moreover, it provides an overview on the impact of COVID-19 on the Europe adtech market supply chain. Furthermore, reduction in the count of COVID-affected patients in the coming days with safety majors taken by governments and availability of vaccines are expected to also impact the global Europe adtech market. Additionally, the report highlights the key strategies adopted by players during the global health crisis. Hence, the report provides an overview of pre- as well as post-COVID-19 impact analyses.

Europe AdTech Market
By Solution
Your browser does not support the canvas element.

Data Management Platforms (DMPs) segment is projected as the most lucrative segment.

Readers will be able to:

  • Assess the current state of Europe adtech market

  • Analyze business opportunities and identify potential partners for M&A activities

  • How is the Europe adtech market anticipated to perform in 2022?

  • What are the prominent effects on the market due to the pandemic?

  • Which market segments and sub-segments will showcase the fastest growth by 2031? Historically, how 2021 performance will impact the market demand?

  • What key market trends will prevail in 2021 and beyond?

EUROPE ADTECH MARKET REVENUE

Graph for representation purpose only

Europe AdTech Market Report Highlights

Aspects Details
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By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Others
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By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
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By Advertising Type
  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others
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By Platform
  • Mobile
  • Web
  • Others
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By Industry Vertical
  • Media and Entertainment
  • BFSI
  • Education
  • Retail and Consumer Goods
  • IT and Telecom
  • Healthcare
  • Others
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By Country
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
Author Name(s) : Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant

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Europe AdTech Market

Opportunity Analysis and Industry Forecast, 2021-2031