The Europe e-commerce home fitness products market size was valued at $256.1 million in 2019, and is expected to reach $447.9 million by 2027, registering a CAGR of 5.9% from 2021 to 2027. The cardiovascular training equipment segment led in terms of Europe e-commerce home fitness products market share in 2019 and is expected to retain its dominance throughout the forecast period.
Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for fitness equipment has increased across Europe, due to increase in health awareness. In addition, physical exercise is advised during certain medical treatments. The most commonly used fitness equipment include treadmills, elliptical, stationary bicycles, and weightlifting machines & strength building machines. Increase in prevalence of obesity and rise in health consciousness have majorly boosted the growth of the Europe e-commerce home fitness products market.
Covid-19 Impact on Europe e-commerce home fitness products market
The recent outbreak of COVID-19 has caused a perilous impact on the global economy and businesses; however fitness equipment for home have witnessed a surge in demand. According to Allied Market Research consumer survey analysis, due to the outbreak of coronavirus, two out of three customers are unlikely to return to the fitness centers until its vaccine is available in market. Furthermore, two in five consumers are likely to use online services for purchasing of fitness-related commodities. Owing to the, restrictions have been imposed on movement to maintain social distancing, which has resulted in consumer transitioning toward online delivery of products. As a result, Europe e-commerce home fitness products industry is booming.
Segment review
The Europe e-commerce home fitness products market is segmented by equipment type, which includes cardiovascular training equipment, strength training equipment, and other equipment. The cardiovascular training segment is further categorized into treadmills, stationary bikes & elliptical, and others, whereas strength training equipment is subsegmented into free weights and others. Furthermore, the report includes revenue generated from the sales of home fitness products via e-commerce channels across Germany, France, Spain, the UK, Italy, and rest of Europe.
By Equipment Type
Strength training equipment segment would exhibit the highest CAGR of 7.1% during 2021-2027.
By equipment type, the Europe e-commerce home fitness products market is differentiated into cardiovascular training equipment, strength training equipment, and other equipment. Adoption of cardiovascular training is comparatively higher to strength training equipment, as they offer dual benefit of disease prevention and fitness. Obesity is a result of abnormal BMI; therefore, cardiovascular equipment aid in maintaining body weight. Furthermore, cardiovascular exercises are beneficial for population of all age groups, from children to elderly individuals. The impending need for staying fit is a major reason, which boosts the adoption of cardiovascular training equipment among all age groups
By Country
Rest of Europe would exhibit the highest CAGR of 7.8% during 2021-2027.
Country wise, the Europe e-commerce home fitness products market is studied across Germany, France, Spain, the UK, Italy, and rest of Europe. Germany led, in terms of market share, for the year 2019, however, rest of Europe, is estimated to grow with the highest CAGR during the forecast period. Rest of Europe holds comparatively higher growth potential in the European home fitness products market. The cardiovascular equipment segment generated the largest revenue in 2019 and is expected to maintain this trend during the forecast period as well. This is attributed to rise in youth population in some European countries and increase in adoption of fitness equipment by the obese population in countries of rest of Europe.
The report focuses on the Europe e-commerce home fitness products market growth prospects, restraints, and opportunities of the regional market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the Europe e-commerce home fitness products market.
Some of the leading players included in the Europe e-commerce home fitness products market analysis include Johnson Fitness, Hansson International GmbH, MST GmbH, ISE GmbH, Jordan Leisure Systems Ltd., Escape Ltd., Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company, and Do Yoursports.
Last few years have seen increased number of new product launches from the leading players in the industry. The product launches varies from treadmills to stationary bikes to elliptical. The new devices are now equipped with touch screen console offering intuitive user interface for an enhanced workout experience. With the rapid advancement of technologies, the fitness equipment has also seen developments in terms of connected equipments. For instance, Nautilus, Inc. has launched AI-powered, adaptive coaching platform called JRNYconnected with its Bowflex range of fitness products creating personalized home workouts.
This digital platform uses artificial intelligence (AI) to provide customized workouts that automatically adjust with the individual user. Similar launches and investments has been seen by other players including but not limited to Icon Health & Fitness, MIRROR, technogym etc.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging Europe e-commerce home fitness products market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing Europe e-commerce home fitness products market opportunities in the market.
- The Europe e-commerce home fitness products market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Europe E-Commerce Home Fitness Products Market Report Highlights
| Aspects | Details |
 By Equipment |
|
 By Country |
|
 Key Market Players | HORIZON FITNESS, JOHNSON FITNESS & WELLNESS, HANSSON INTERNATIONAL GmbH, MST GmbH, SPORT-TEC GmbH, SPORT-THIEME GmbH, SPORT-TIEDJE GmbH, ISE GmbH, JORDAN LEISURE SYSTEMS LTD., BAD-COMPANY GmbH & CO. KG, DOYOURSPORTS GmbH, ESCAPE FITNESS LIMITED, HAMMER SPORT AG |
Analyst Review
Since last couple of months most of fitness centers, gyms, dance & fitness studios, parks, and playground are closed, owing to the outbreak of COVID-19. As a result, individuals are now maintaining their fitness by working extensively in their homes. This has boosted the demand for home fitness equipment drastically amidst lockdown across the region. Treadmill, free weights, and stationary bikes have witnessed high demand form the home segment in the last six months of 2020. Furthermore, trend of online fitness class has bolstered the demand for home fitness equipment. The trend is likely to prevail in the upcoming years, which is anticipated to create potential growth opportunities for the engaged stakeholders. Furthermore, increase in sale of fitness equipment from e-commerce websites have resulted in venturing of leading players into omnichannel distribution of fitness equipment. The online channels are likely to gain high market share, owing to increase in rise in internet penetration, lucrative offers, enhanced convenience, and improved services from the players.
The Europe e-commerce home fitness products market size was valued at $256.1 million in 2019.
The forecast period in the market report is from 2021 to 2027.
The Europe e-commerce home fitness products market size is projected to reach $447.9 million by the end of 2027.
The base year calculated in the Europe e-commerce home fitness products market report is 2019.
Leading players operating in the Europe e-commerce home fitness products market includes Johnson Fitness, Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company, Do Yoursports among others
Strength training equipment is the most influencing segment growing with a robust CAGR in the Europe e-commerce home fitness products market.
AI-powered, touch screen console offering intuitive user interface are the latest trends in the market.
Emerging countries such as rest of Europe is poised to grow with the highest CAGR of 7.8% during the forecast period.
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