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Europe E-Commerce Home Fitness Products Market by Equipment Type (Cardiovascular Training Equipment, Strength training equipment, and Other Equipment): Regional Opportunity Analysis and Industry Forecast, 2021–2027

A06579
Pages: 131
Jul 2020 | 306 Views
 
Author(s) : Himanshu Vig , Roshan Deshmukh
Tables: 49
Charts: 36
 

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The Europe e-commerce home fitness products market size was valued at $256.1 million in 2019, and is expected to reach $447.9 million by 2027, registering a CAGR of 5.9% from 2021 to 2027. The cardiovascular training equipment segment led in terms of Europe e-commerce home fitness products market share in 2019 and is expected to retain its dominance throughout the forecast period.

Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for fitness equipment has increased across Europe, due to increase in health awareness. In addition, physical exercise is advised during certain medical treatments. The most commonly used fitness equipment include treadmills, elliptical, stationary bicycles, and weightlifting machines & strength building machines. Increase in prevalence of obesity and rise in health consciousness have majorly boosted the growth of the Europe e-commerce home fitness products market.

Infographic_Europe-E-Commerce-Home-Fitness-Products-Market-2020-2027

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Covid-19 Impact on Europe e-commerce home fitness products market

The recent outbreak of COVID-19 has caused a perilous impact on the global economy and businesses; however fitness equipment for home have witnessed a surge in demand. According to Allied Market Research consumer survey analysis, due to the outbreak of coronavirus, two out of three customers are unlikely to return to the fitness centers until its vaccine is available in market. Furthermore, two in five consumers are likely to use online services for purchasing of fitness-related commodities. Owing to the, restrictions have been imposed on movement to maintain social distancing, which has resulted in consumer transitioning toward online delivery of products. As a result, Europe e-commerce home fitness products industry is booming.

Segment review

The Europe e-commerce home fitness products market is segmented by equipment type, which includes cardiovascular training equipment, strength training equipment, and other equipment. The cardiovascular training segment is further categorized into treadmills, stationary bikes & elliptical, and others, whereas strength training equipment is subsegmented into free weights and others. Furthermore, the report includes revenue generated from the sales of home fitness products via e-commerce channels across Germany, France, Spain, the UK, Italy, and rest of Europe.

Europe E-Commerce Home Fitness Products Market
By Equipment Type

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Strength training equipment segment would exhibit the highest CAGR of 7.1% during 2021-2027.

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By equipment type, the Europe e-commerce home fitness products market is differentiated into cardiovascular training equipment, strength training equipment, and other equipment. Adoption of cardiovascular training is comparatively higher to strength training equipment, as they offer dual benefit of disease prevention and fitness. Obesity is a result of abnormal BMI; therefore, cardiovascular equipment aid in maintaining body weight. Furthermore, cardiovascular exercises are beneficial for population of all age groups, from children to elderly individuals. The impending need for staying fit is a major reason, which boosts the adoption of cardiovascular training equipment among all age groups

Europe E-Commerce Home Fitness Products Market
By Country

2027
Germany 
France
Spain
Uk
Italy
Rest Of Europe

Rest of Europe would exhibit the highest CAGR of 7.8% during 2021-2027.

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Country wise, the Europe e-commerce home fitness products market is studied across Germany, France, Spain, the UK, Italy, and rest of Europe. Germany led, in terms of market share, for the year 2019, however, rest of Europe, is estimated to grow with the highest CAGR during the forecast period. Rest of Europe holds comparatively higher growth potential in the European home fitness products market. The cardiovascular equipment segment generated the largest revenue in 2019 and is expected to maintain this trend during the forecast period as well. This is attributed to rise in youth population in some European countries and increase in adoption of fitness equipment by the obese population in countries of rest of Europe.

The report focuses on the Europe e-commerce home fitness products market growth prospects, restraints, and opportunities of the regional market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the Europe e-commerce home fitness products market.

Some of the leading players included in the Europe e-commerce home fitness products market analysis include Johnson Fitness, Hansson International GmbH, MST GmbH, ISE GmbH, Jordan Leisure Systems Ltd., Escape Ltd., Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company, and Do Yoursports.

Last few years have seen increased number of new product launches from the leading players in the industry. The product launches varies from treadmills to stationary bikes to elliptical. The new devices are now equipped with touch screen console offering intuitive user interface for an enhanced workout experience. With the rapid advancement of technologies, the fitness equipment has also seen developments in terms of connected equipments. For instance, Nautilus, Inc. has launched AI-powered, adaptive coaching platform called JRNYconnected with its Bowflex range of fitness products creating personalized home workouts. This digital platform uses artificial intelligence (AI) to provide customized workouts that automatically adjust with the individual user. Similar launches and investments has been seen by other players including but not limited to Icon Health & Fitness, MIRROR, technogym etc.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging Europe e-commerce home fitness products market trends and opportunities.

  • The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing Europe e-commerce home fitness products market opportunities in the market.

  • The Europe e-commerce home fitness products market forecast is offered along with information related to key drivers, restraints, and opportunities.

  • The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.

  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Europe E-Commerce Home Fitness Products Market Segments

By Equipment Type

  • Cardiovascular Training Equipment
    • Treadmills
    • Stationary cycles
    • Elliptical and others
  • Strength training equipment
    • Free weights
    • Other
  • Other Equipment

By Region

  • Europe
  • Germany
  • France
  • Spain
  • UK
  • Italy
  • Rest of Europe
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter's five forces analysis

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Threat of substitution
3.2.4.Threat of new entrants
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Rise in fitness awareness and health concerns
3.3.1.2.Upsurge in obese population across European countries
3.3.1.3.Outbreak of COVID-19 to boost the demand for home fitness equipment

3.3.2.Restraints

3.3.2.1.Availability of refurbished products
3.3.2.2.Availability of counterfeit brands

3.3.3.Opportunities

3.3.3.1.Introduction of smart technologies

3.4.Competition Analysis

3.4.1.Product Extension Strategies
3.4.2.Marketing Strategies
3.4.3.Product mapping and comparison
3.4.4.Company share analysis (2019)

3.5.E-Commerce home fitness products market share comparison (2019 & 2018)
3.6.Population involved in home fitness activity by country (2019)

CHAPTER 4:EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE

4.1.Overview

4.1.1.Market size and forecast, by equipment type

4.2.Cardiovascular training equipment

4.2.1.Key market trends, growth factors, and opportunities

4.2.1.1.Online Vs. Offline Market Size Comparison by Equipment Type (2019)

4.2.2.Market size and forecast, by country
4.2.3.Market analysis, by country

4.2.3.1.Treadmills
4.2.3.2.Stationary cycles
4.2.3.3.Elliptical & others

4.3.Strength training equipment

4.3.1.Key market trends, growth factors, and opportunities

4.3.1.1.Online Vs. Offline Market Size Comparison by Equipment Type (2019)

4.3.2.Market size and forecast, by country
4.3.3.Market analysis, by country

4.3.3.1.Free weights
4.3.3.2.Others

4.4.Other equipment

4.4.1.Key market trends, growth factors, and opportunities

4.4.1.1.Online Vs. Offline Market Size Comparison (2019)

4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

CHAPTER 5:EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY COUNTRY

5.1.Overview

5.1.1.Market size and forecast, by country

5.2.Germany

5.2.1.Online Vs. Offline Market Size Comparison
5.2.2.Market size and forecast, by equipment type

5.3.France

5.3.1.Online Vs. Offline Market Size Comparison
5.3.2.Market size and forecast, by equipment type

5.4.Spain

5.4.1.Online Vs. Offline Market Size Comparison
5.4.2.Market size and forecast, by equipment type

5.5.UK

5.5.1.Online Vs. Offline Market Size Comparison
5.5.2.Market size and forecast, by equipment type

5.6.Italy

5.6.1.Online Vs. Offline Market Size Comparison
5.6.2.Market size and forecast, by equipment type

5.7.Rest of Europe

5.7.1.Online Vs. Offline Market Size Comparison
5.7.2.Market size and forecast, by equipment type

CHAPTER 6:COMPETITION LANDSCAPE

6.1.Top winning strategies
6.2.Product mapping
6.3.Competitive dashboard
6.4.Competitive heat map
6.5.Key developments

6.5.1.Business expansion
6.5.2.Acquisition
6.5.3.Product Launch

CHAPTER 7:COMPANY PROFILES

7.1.BAD-COMPANY GmbH & CO. KG

7.1.1.Company overview
7.1.2.Key executive
7.1.3.Company snapshot
7.1.4.Product portfolio

7.2.DOYOURSPORTS GmbH

7.2.1.Company overview
7.2.2.Company snapshot
7.2.3.Product portfolio

7.3.ESCAPE FITNESS LIMITED

7.3.1.Company overview
7.3.2.Key executive
7.3.3.Company snapshot
7.3.4.Product portfolio
7.3.5.Key strategic moves and developments

7.4.HAMMER SPORT AG

7.4.1.Company overview
7.4.2.Key executive
7.4.3.Company snapshot
7.4.4.Product portfolio

7.5.HANSSON INTERNATIONAL GmbH

7.5.1.Company overview
7.5.2.Company snapshot
7.5.3.Product portfolio

7.6.HORIZON FITNESS

7.6.1.Company overview
7.6.2.Key executive
7.6.3.Company snapshot
7.6.4.Product portfolio
7.6.5.Key strategic moves and developments

7.7.ISE GmbH

7.7.1.Company overview
7.7.2.Company snapshot
7.7.3.Product portfolio

7.8.JOHNSON FITNESS & WELLNESS

7.8.1.Company overview
7.8.2.Key executive
7.8.3.Company snapshot
7.8.4.Product portfolio

7.9.JORDAN LEISURE SYSTEMS LTD.

7.9.1.Company overview
7.9.2.Key executive
7.9.3.Company snapshot
7.9.4.Product portfolio

7.10.MST GmbH

7.10.1.Company overview
7.10.2.Key executive
7.10.3.Company snapshot
7.10.4.Product portfolio

7.11.SPORT-THIEME GmbH

7.11.1.Company overview
7.11.2.Key executive
7.11.3.Company snapshot
7.11.4.Product portfolio

7.12.SPORT-TIEDJE GmbH

7.12.1.Company overview
7.12.2.Key executive
7.12.3.Company snapshot
7.12.4.Product portfolio
7.12.5.Key strategic moves and developments

7.13.SPORT-TEC GmbH

7.13.1.Company overview
7.13.2.Key executive
7.13.3.Company snapshot
7.13.4.Product portfolio
7.13.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 02.EUROPE E-COMMERCE CARDIVASULAR TRAINING PRODUCTS MARKET, BY COUNTRY, 2018–2027 ($MILLION)
TABLE 03.EUROPE E-COMMERCE CARDIVASULAR TRAINING PRODUCTS MARKET, BY TYPE, 2018–2027 ($MILLION)
TABLE 04.EUROPE E-COMMERCE STRENGTH TRAINING PRODUCTS MARKET, BY COUNTRY, 2018–2027 ($MILLION)
TABLE 05.EUROPE E-COMMERCE STRENGTH TRAINING PRODUCTS MARKET, BY TYPE, 2018–2027 ($MILLION)
TABLE 06.EUROPE E-COMMERCE OTHER TRAINING PRODUCTS MARKET, BY COUNTRY, 2018–2027 ($MILLION)
TABLE 07.EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 08.GERMANY E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 09.FRANCE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 10.SPAIN E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 11.UK E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 12.ITALY E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 13.REST OF EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 14.BAD-COMPANY GMBH & CO. KG: KEY EXECUTIVE
TABLE 15.BAD-COMPANY GMBH & CO. KG: COMPANY SNAPSHOT
TABLE 16.BAD-COMPANY GMBH & CO. KG: PRODUCT PORTFOLIO
TABLE 17.DOYOURSPORTS GMBH: COMPANY SNAPSHOT
TABLE 18.DOYOURSPORTS GMBH: PRODUCT PORTFOLIO
TABLE 19.ESCAPE FITNESS LIMITED: KEY EXECUTIVE
TABLE 20.ESCAPE FITNESS LIMITED: COMPANY SNAPSHOT
TABLE 21.ESCAPE FITNESS LIMITED: PRODUCT PORTFOLIO
TABLE 22.HAMMER SPORT AG: KEY EXECUTIVE
TABLE 23.HAMMER SPORT AG: COMPANY SNAPSHOT
TABLE 24.HAMMER SPORT AG: PRODUCT PORTFOLIO
TABLE 25.HANSSON INTERNATIONAL GMBH: COMPANY SNAPSHOT
TABLE 26.HANSSON INTERNATIONAL GMBH: PRODUCT PORTFOLIO
TABLE 27.HORIZON FITNESS: KEY EXECUTIVE
TABLE 28.HORIZON FITNESS: COMPANY SNAPSHOT
TABLE 29.HORIZON FITNESS: PRODUCT PORTFOLIO
TABLE 30.ISE GMBH: COMPANY SNAPSHOT
TABLE 31.ISE GMBH: PRODUCT PORTFOLIO
TABLE 32.JOHNSON FITNESS & WELLNESS: KEY EXECUTIVE
TABLE 33.JOHNSON FITNESS & WELLNESS: COMPANY SNAPSHOT
TABLE 34.JOHNSON FITNESS & WELLNESS: PRODUCT PORTFOLIO
TABLE 35.JORDAN LEISURE SYSTEMS LTD: KEY EXECUTIVE
TABLE 36.JORDAN LEISURE SYSTEMS LTD: COMPANY SNAPSHOT
TABLE 37.JORDAN LEISURE SYSTEMS LTD: PRODUCT PORTFOLIO
TABLE 38.MST GMBH: KEY EXECUTIVE
TABLE 39.MST GMBH: COMPANY SNAPSHOT
TABLE 40.MST GMBH: PRODUCT PORTFOLIO
TABLE 41.SPORT-THIEME GMBH: KEY EXECUTIVE
TABLE 42.SPORT-THIEME GMBH: COMPANY SNAPSHOT
TABLE 43.SPORT-THIEME GMBH: PRODUCT PORTFOLIO
TABLE 44.SPORT-TIEDJE GMBH: KEY EXECUTIVE
TABLE 45.SPORT-TIEDJE GMBH: COMPANY SNAPSHOT
TABLE 46.SPORT-TIEDJE GMBH: PRODUCT PORTFOLIO
TABLE 47.SPORT-TEC GMBH: KEY EXECUTIVE
TABLE 48.SPORT-TEC GMBH: COMPANY SNAPSHOT
TABLE 49.SPORT-TEC GMBH: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EUROPE E-COMMERCE HOME FITNESS PRODUCT MARKET SNAPSHOT
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.MODERATE BARGAINING POWER OF BUYERS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.MODERATE THREAT OF NEW ENTRANTS
FIGURE 09.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.STRATEGY ASSESSMENT OF LEADING MARKET PLAYERS
FIGURE 11.COMPANY SHARE ANALYSIS OF TOP PLAYER (2019)
FIGURE 12.EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2019 (%)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF EUROPE CARDIVASCULAR TRAINING PRODUCTS MARKET, BY TYPE, 2019 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF EUROPE E-COMMERCE CARDIVASULAR TRAINING PRODUCTS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF EUROPE STRENGTH TRAINING PRODUCTS MARKET, BY TYPE,  2019 (%)
FIGURE 16.COMPARATIVE VALUE SHARE ANALYSIS OF EUROPE CARDIVASULAR TRAINING PRODUCTS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF EUROPE OTHER EQUIPMENT MARKET, 2019 (%)
FIGURE 18.COMPARATIVE VALUE SHARE ANALYSIS OF EUROPE E-COMMERCE OTHER TRAINING PRODUCTS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY COUNTRY 2019 (%)
FIGURE 20.GERMANY E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF GERMANY HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 22.FRANCE E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF FRANCE HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 24.SPAIN E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF SPAIN HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 26.UK E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF UK HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 28.ITALY E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF ITALY HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 30.REST OF EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF ITALY HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 32.TOP WINNING STRATEGIES, BY YEAR, 2015–2020*
FIGURE 33.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2020* (%)
FIGURE 34.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 35.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 36.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS

 
 

Since last couple of months most of fitness centers, gyms, dance & fitness studios, parks, and playground are closed, owing to the outbreak of COVID-19. As a result, individuals are now maintaining their fitness by working extensively in their homes. This has boosted the demand for home fitness equipment drastically amidst lockdown across the region. Treadmill, free weights, and stationary bikes have witnessed high demand form the home segment in the last six months of 2020. Furthermore, trend of online fitness class has bolstered the demand for home fitness equipment. The trend is likely to prevail in the upcoming years, which is anticipated to create potential growth opportunities for the engaged stakeholders. Furthermore, increase in sale of fitness equipment from e-commerce websites have resulted in venturing of leading players into omnichannel distribution of fitness equipment. The online channels are likely to gain high market share, owing to increase in rise in internet penetration, lucrative offers, enhanced convenience, and improved services from the players. 

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The Europe e-commerce home fitness products market size was valued at $256.1 million in 2019.

A. The forecast period in the market report is from 2021 to 2027.

A. The Europe e-commerce home fitness products market size is projected to reach $447.9 million by the end of 2027.

A. The base year calculated in the Europe e-commerce home fitness products market report is 2019.

A. Leading players operating in the Europe e-commerce home fitness products market includes Johnson Fitness, Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company, Do Yoursports among others

A. Strength training equipment is the most influencing segment growing with a robust CAGR in the Europe e-commerce home fitness products market.

A. AI-powered, touch screen console offering intuitive user interface are the latest trends in the market.

A. Emerging countries such as rest of Europe is poised to grow with the highest CAGR of 7.8% during the forecast period.

 

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