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2019

Europe Sports Equipment and Apparel Market

Europe Sports Equipment and Apparel Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Retailers and Country : Opportunity Analysis and Industry Forecast, 2018-2025

CG : Sports, Fitness and Leisure

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Author's: Aniket Kadam | Roshan Deshmukh
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Europe Sports Equipment and Apparel Market Outlook - 2025

The Europe sports equipment & apparel market size was valued at $115,709 million in 2017, and is projected to reach $172,315 million by 2025, growing at a CAGR of 5.5% from 2018 to 2025.

Europe Sports Equipment and Apparel Market Outlook

 

Sports equipment and apparel are sporting goods used while engaging in sport activates. However, consumers are actively wearing sports apparel during non-sports hours. This report is an in-depth study of the sports equipment and apparel market consumed across different types of sports activities. The market is analyzed across outdoor activities such as hiking; winter & water sports; team games such as football, volleyball, & basketball; and racket sports such as tennis, squash, & others.

Rise in health awareness, increase in disposable incomes in developing countries, and popularity of physical fitness activities drive the Europe sports equipment & apparel market growth. Rise in expenditure on sports training and development among children, owing to increase in consciousness about the benefits of engaging in sports activities such as increased concentration and problem-solving ability fuel the demand for the sports equipment and apparel market. Moreover, changing paradigm of educational system supports the growth of the sports industry and industries related to it. In addition, rise in sports education and sports training in academics has significantly increased the awareness toward sports and fitness. Online retail platform is the major driver of the sport equipment and goods industry. Currently, most of the sports equipment and apparel manufacturing companies have their own web-based retail stores where users can gain excessive information about the organization such as latest news of product and company and finance-related information. The number of consumers shopping online is increasing due to availability of varied product options and price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets or showrooms. Some of the major reasons behind consumers preference for shopping online are they can read reviews provided by other consumers and compare various stores & products and prices.

Increase in prevalence of obesity and rise in health awareness majorly boost the growth of the Europe sports equipment & apparel market. Furthermore, government initiatives to promote healthy life fuel the rise in participations in sport activities across the European region. However, rise in social unrest and political influence on sports events hampers the growth of Europe sports equipment & apparel market. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in the European countries are the factors anticipated to provide lucrative opportunities for the Europe sports equipment & apparel market growth. Initiatives taken by various governments to promote sports, health, and fitness have led to increased consciousness about sports and sports-related products. For instance, European Non-Governmental Sports Organization (ENGSO) is a non-profit organization with a strong network with other sports organizations in Europe and a counterpart of European governmental institutions dealing directly or indirectly with sport. That is why ENGSO has been carrying out so many activities in the last decades.

The Europe sports equipment & apparel market is segmented based on product type, retailers, and country. Based on product type, the Europe sports equipment & apparel market is categorized into sports equipment and sports apparel & footwear. Based on retailers the market is categorized into brand outlets and independent stores. Based on country, the Europe sports equipment & apparel market is studied across the UK, France, Germany, Italy, Spain, and rest of Europe.

Europe Sports Equipment and Apparel Market by Product Type

 

Based on product type, the Europe sports equipment & apparel market is categorized into sports equipment and sports apparel & footwear. The sports equipment segment occupied the highest Europe sports equipment & apparel market share. Rise in awareness regarding general health and fitness is one of the primary factor that fuels the growth of the market. In addition, development in materials used for manufacturing of sports equipment is helping enhance product performance, thereby boosting the adoption.

Based on retailers, the market is categorized into brand outlets and independent stores. The independent stores segment occupied the highest market share owing to the benefits associated with the independent stores. For instance, limited decision makers in the independent stores, decisions related to merchandise, hours of operation, and sales are taken quickly with less amount of discussion. In addition, stores also have wide range of sports equipment and apparel products available in number of brands.

Europe Sports Equipment and Apparel Market by Retailers

 

As per country, the market is analyzed across Germany, France, the UK, Italy, Spain, and Rest of Europe. The penetration of the sports equipment & apparel is high across Germany followed by France. Increase in government initiatives in Europe is leading to the development of emerging sports players and new consumer base for sport events. Moreover, rise in participation of the European population fuels the growth of the football/soccer sports equipment and apparel market. In addition, the European football governing body, UEFA has taken initiative to encourage women's football by rolling out Women’s Football Development Program and participation initiatives such as Together WePlayStrong. This is anticipated to increase the female consumer base for sports equipment and apparel in this region.

Europe Sports Equipment and Apparel Market by Regional Analysis

 

Key leading players operating in the Europe sports equipment & apparel industry are Adidas AG (ADIDAS), Amer Sports Corporation, Asics Corporation, Fila Korea Ltd, New Balance, Nike, Inc, Puma Se (Kering), Sports Direct International Plc, Under Armour, Inc, and VF Corporation (VFC).

Key Benefits for Europe Sports Equipment and Apparel Market:

  • This study presents the Europe sports equipment & apparel market analysis along with the global Europe sports equipment & apparel market trends and future estimations to determine the imminent investment pockets.
  • A detailed analysis of the Europe sports equipment & apparel market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
  • The Europe sports equipment & apparel market forecast is offered information related to key drivers, restraints, and opportunities.
  • The current Europe sports equipment & apparel industry trends are quantitatively analyzed from 2018 to 2025 to highlight the financial competency of the Europe sports equipment & apparel industry growth.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the Europe sports equipment & apparel industry.

Europe Sports Equipment and Apparel Market Report Highlights

Aspects Details
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By RETAILERS
  • Brand outlets
  • Independent stores
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By Product Type
  • Sports Equipment
  • Sports Apparel & Footwear
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By Country
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
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Key Market Players

VF CORPORATION (VFC), ASICS CORPORATION, UNDER ARMOUR, INC., ADIDAS AG (ADIDAS), PUMA SE (KERING), AMER SPORTS CORPORATION, NEW BALANCE, SPORTS DIRECT INTERNATIONAL PLC., NIKE, INC., FILA KOREA LTD.

Analyst Review

The Europe sports equipment and apparel market has witnessed steady growth even under several unrests such as global uncertainty, slower economic growth, social unrest, and others. According to the insights of the CXOs, the sports segment is anticipated to witness significant growth, owing to increase in health awareness and rise in sports awareness. In addition, increase in sponsored sports events by government and private organizations to augment the participation of young population from the developing regions fosters the market growth. Moreover, rise in equipment donation by various organizations is anticipated to propel the market growth. The offline segment has enabled consumers to procure exclusive sports equipment and apparel with opportunity to try and experience the products.

Author Name(s) : Aniket Kadam | Roshan Deshmukh

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Europe Sports Equipment and Apparel Market

Opportunity Analysis and Industry Forecast, 2018-2025