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2020

Europe Water Softeners Market

Europe Water Softeners Market Size, Share, Competitive Landscape and Trend Analysis Report by Type Process and End-use {(Residential, Industrial, and Commercial }: Opportunity Analysis and Industry Forecast, 2019-2026

MC : Advanced Materials

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Author's: Ayushi Choudhary & Eswara Prasad | Eswara Prasad
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Europe Water Softeners Market Outlook - 2026

The Europe water softeners market was valued at $463.9 million in 2016 and is projected to reach $849.8 million by 2026, growing at a CAGR of 6.2% from 2019 to 2026. Water is a vital raw material in numerous manufacturing industries such as pulp & paper, food & beverages, metal & mining, and power generation. These industries utilize water for production processes such as fabrication, processing, washing, diluting, and cooling. Water is also used for household and drinking purposes. When water contains a significant amount of calcium and magnesium, it is called hard water, which is responsible for clogging pipes and to complicate soap and detergent dissolving in water. Water softening is a technique that removes the ions that cause the water to be hard, in most cases calcium and magnesium ions. Iron ions are also removed during the softening process. 

Europe water softeners market growth is driven by rapid urbanization which has increased the need for residential water treatment to cater to the increase in demand for drinking water and sanitation services. Increase in demand for water softeners in end-user industries and rise in investment in industrial sector are expected to boost the demand for water softeners in the European market. On the other hand, increase in use of innovative wastewater treatment techniques such as ion-exchange resin method, lime softening, reverse osmosis, and washing soda method is also expected to accelerate the market growth. 
However, alternate water purifying technologies are restraining the growth of the Europe water softeners market. Substitute methods for water treatment, such as membrane processes and UV radiation, involves membrane processes, which include microfiltration, ultrafiltration, nanofiltration, and reverse osmosis. 

Europe Water Softeners Market

These methods can remove bacteria, viruses, and a wide range of chemical contaminants with negligible or least chemical usage on a small scale. There is an increase in the adoption of alternate methods to reduce the usage of chemicals and thus filter the water for consumption. Lack of financial needs in European water treatment sector and potential health risks of Softeners for people on low sodium diets is also expected to hamper the growth of the market. 

The Europe water softeners market is yet to explore its full potential. Opportunities for key players to expand and introduce innovation in the water Softeners market for the emerging economies are anticipated to provide lucrative growth to the market. Partnership between key public and private stakeholders and introduction of energy efficient advanced water treatment technologies is also expected to offer growth opportunities to the Europe water Softeners market. 

In Europe, Public-private partnerships (PPPs) is enabling governments to fund the required investment and bring water treatment technology and efficiency in the water sector. Partnership between key public and private stakeholders of Europe is expected to drive the growth of the market in near future. The European Water Partnership, a Brussels based nonprofit organization, combine with people and stakeholders to build a common water vision for Europe. The organization is involved in developing policies, and standard to address Europe’s water challenges by 2030. Such partnerships are expected to play a major role in increasing the demand for clean water. The requirement of water softeners is predicted to increase significantly with the rise in demand for clean water.

Europe Water Softeners Market
By Type
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Salt-free water softeners is projected as the fastest growing segment.

By type, the Europe water softeners market is bifurcated into salt-based water softeners and salt-free water softeners. The increase in use of salt-based water softeners in residential application drives the growth of the salt-based water softeners market. By process, the market is categorized into ion exchange, conditioning, and reverse osmosis. By end use, the market is divided into residential, industrial, and commercial. The rise in requirement of clean and safe drinking water in residential areas also boosts the growth of the water softeners market. Country wise, the market is analyzed across Netherland, France, UK, Italy, Germany, Spain, and rest of Europe. 

Europe Water Softeners Market
By Process
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Reverse Osmosis is the fastest growing segment.

Spain, France, and the Netherlands holds the significant position in Europe water softeners market size and are the top investment regions. The market growth, innovation, technologies, and leading competitors boost the adoption of water softeners. Water softeners players adopt strategies to compete in customer attractiveness and distribution channels. Strict government guidelines to control contamination in drinking water, as well as rise in awareness toward public health is predicted to increase adoption of water softeners in these regions.

Europe Water Softeners Market
By End-use
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Residential is projected as the most lucrative segment.

The key players involved in Europe water softeners industry are A. O. Smith Corporation, Cumulus Nederland BV, Delta WATER TECHNOLOGY, Enmetec GmbH, Hatenboer-Water BV, Kinetico UK Ltd., LENNTECH, Lubron Waterbehandeling B.V., Pentair PLC, Pollet Water Group (Euraqua Europe is subsidiary) and SUEZ Water Technologies & Solutions. 

To stay competitive in the market, key players have adopted strategies such as agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in the Europe water softeners market share. A.O. Smith Corporation acquired Water-Right, Inc., a Wisconsin-based water treatment company. This acquisition reinforced its geographical position and added a brand named Evolve, WaterCare, Sanitizer Series, Impression Series and CustomCare to its product portfolio. Pentair acquired Pelican Water Systems, in DeLand, Fla. Pelican provides residential whole home water treatment systems. This acquisition reinforced its geographical position and added a brand named to its product portfolio. 

Europe Water Softeners Market
By Country
2026
Germany 
Netherland
France
UK
Italy
Spain
Rest of Europe

Spain would exhibit CAGR of 8.3% during 2019-2026.

Key Benefits for Stakeholders:

  • Porter’s five forces analysis helps analyze the potential of buyers and suppliers and the competitive scenario of the industry for strategy building.
  • It outlines the current Europe water softeners market trends and future scenario of the market from 2016 to 2026 to understand the prevailing opportunities and potential investment pockets.
  • Major countries in each region have been mapped according to their individual revenue contribution in the Europe water softeners market analysis.
  • The key drivers, restrains, and opportunities and their detailed impact analysis are elucidated in the study.
  • The profiles of key players along with their key strategic developments are enlisted in the report.
  • Europe water softeners market forecast is studies from 2019-2026. 

Europe Water Softeners Market Report Highlights

Aspects Details
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By Type
  • Salt based water Softeners
  • Salt Free
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By Process
  • Ion exchange
  • Conditioning
  • Reverse Osmosis
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By End Use
  • Residential
  • Industrial
  • Commercial
    • Office Buildings
    • Hotel & Restaurants
    • Hospitals & Nursing Homes
    • Others
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By Country
  • Europe
    • Germany
    • Netherland
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
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Key Market Players

KINETICO UK LTD., POLLET WATER GROUP NV, HATENBOER-WATER BV, LUBRON WATERBEHANDELING B.V., PENTAIR PLC, AQUACOMBI, SENSORSOFT, CUMULUS NEDERLAND BV, A. O. SMITH CORPORATION, REMON WATERONTHERDERS, SUEZ WATER TECHNOLOGIES & SOLUTIONS, ENMETEC GmbH, LENNTECH

Analyst Review

The rise in number of end-user industries and increase in investment in industries, such as chemical, pharmaceuticals, pulp & paper, metal processing, and food & beverages including others lead to high demand for water treatment processes. As a result, there is a growth in demand for water softeners in these industries. The Netherlands spent around $4.12 billion on treating drinking water, managing the sewer system and treating wastewater in 2010. This sum is expected to rise by $4.77 billion by 2020.

Supply water is composed of several chemical impurities, such as calcium, magnesium, silica, iron, and various other metal ions and minerals in Netherland. Hence, water softeners as purification systems are used increasingly to soften water by removing minerals, such as calcium and magnesium. Around 2,000 companies are active in the Dutch water sector, out of which 1,500 in water technology. Several water purification companies have come forward into the water softeners business to expand market opportunities. In 2016, Total Soft Water had launched efficient, cost-effective Kinetico Premier Compact Water Softeners with a longer life span. The presence of alternative water treatment processes, such as UV radiation hampers the growth of the market. At present, power generation is one of the leading consumers of water among all industries. There is an increase in the use of water softeners owing to need for water treatment & its reuse.

Author Name(s) : Ayushi Choudhary & Eswara Prasad | Eswara Prasad
Frequently Asked Questions?

Rapid urbanization in Europe has increased the need for residential and commercial water treatment to cater to the increase in demand for drinking water and sanitation services. Increase in demand for water softener in end-user industries and rise in investment in industrial sector are expected to boost the demand for water softener in the European market.

The Europe water softeners market is projected to reach $849.8 million by 2026.

The Spain water softeners market is growing significantly due to growth in the water consumption. Prevalence of water-borne diseases in this country is also generating need for water softener. In addition, environmental obligations regarding use of clean water, water recycling, and reuse also drive the growth of the water softeners market.

To stay competitive in the Europe water softeners market, key players have adopted strategies such as agreement, acquisition, collaboration, partnership, expansion, and product & technology launch to gain competitive advantage in this market.

End-user industries, such as oil & gas, food & beverages, paper & pulp, personal care & chemicals, and metal processing including many others are using water softeners for converting hard water to soft water.

Acquisiiton is the main growth strategy adopted by key players. In an instance, A.O. Smith Corporation acquired Water-Right, Inc., a Wisconsin-based water treatment company. This acquisition reinforced its geographical position and added a brand named Evolve, WaterCare, Sanitizer Series, Impression Series and CustomCare to its product portfolio

The Europe water softeners market is bifurcated into salt-based water softener and salt-free water softener. The increase in use of salt-based water softener in residential application drives the growth of the salt-based water softener market.

The Europe water softeners market was valued at $463.9 million in 2016 and is projected to reach $849.8 million by 2026, growing at a CAGR of 6.2% from 2019 to 2026.

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Europe Water Softeners Market

Opportunity Analysis and Industry Forecast, 2019-2026