A12036 | Pages: NA | Jul 2022 | 1425 Views | ||
Author(s) : Roshan Deshmukh | Tables: NA | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Eyeliner Market
Request Now !Personal care & cosmetics products are witnessing growth in demand due to an increase in disposable income, change of lifestyle, and increase in consciousness toward individual well-being in consumers. Eyeliner is one of the vital personal care and cosmetic product that is showing a higher percentage of sale all over the globe. Eyeliner is a cosmetic used to define eyes. It is applied around the contours of the eyes to highlight and give an aesthetic look. Eyeliner is utilized by women, girls, and sometimes by men for fashion purpose. With the advent of the COVID-19 pandemic, the eyeliner market faced a dip in demand for products. The slump in demand for goods resulted in a decrease in the eyeliner market. The expected increase in growth in the entertainment industry will encourage the eyeliner market to expand its business to meet the required demand.
Market Scope and Structure Analysis
Report Metric | Details |
Market Size Available for Years |  2020–2030 |
 Base Year Considered |  2020 |
 Forecast Period |  2021–2030 |
 Forecast Unit |  Value (USD) |
 Regions Covered |  North America, Europe, Asia-Pacific, LAMEA |
 Segments Covered | Product Type, Price-point, Application, End User, Distribution channel, and Region |
 Companies Covered | L’Oreal S.A., Markswin International Corporation, Chanel S.A., Christian Dior SE, Mary Kay Inc, The Estée Lauder Companies Inc., Kao Corporation, Iredale Mineral Cosmetics, Ltd, Modi-Mundipharma Beauty Products Pvt Ltd., LG Household & Healthcare Limited. |
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COVID-19 Impact analysis
Top Impacting Factors
Market Trends
Increasing innovation in eyeliners is needed to capture the market
Global weather is deteriorating all over the world leading to hot and humid weather in the southern countries. The hot and humid climate increases perspiration in consumers that melt the eyeliners resulting in a smudge. Manufacturing companies are coming up with developing products that are long-lasting and has an anti-smudge feature. The anti-smudge features in eyeliner product are attracting consumers and expected to be a game-changer. Companies are shifting their interests in using organic materials for making eyeliner products. Chemicals are getting replaced by organic materials that will be harmless and avoid any adverse reaction to the skin and eyes. The high-quality product comes at a high price. Companies should work on reducing the cost of production, resulting in the reduction of the cost of sales. A low price will attract all types of customers and the sales of eyeliners are expected to rise.
Additional attention toward advertisement may lead to the growth of the eyeliner market
Global players are providing additional attention towards advertisement and promotion to reach more customers all around the world. There is intense competition between the global players, which is forcing them to up their game. A better-detailed promotion is expected to help the company to connect with the new customers and retain the old ones. Companies are open for affiliate marketing and partnership with e-commerce giants. While social media influencers and retail outlets are approached by the company for product promotion. Companies are searching for a new advertising medium that is convenient for usage and capable of delivering the message properly to the customers at a large stage.
Key Segments Covered
Product type
Price-point
Application
End user
Distribution channel
Region
Key Benefits of the Report
Questions answered in the Report
Key Market Segments
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Key Market Players
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