Allied Market Research

2024

Eyeshadow Brush Market

Eyeshadow Brush Market Size, Share, Competitive Landscape and Trend Analysis Report by End User, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2022-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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An eyeshadow brush is a beauty tool being used implement and blend eyeshadow onto to the eyelids. It has tightly populated bristles made of synthetic as well as natural fibers and generally has a plain or slightly domed size. Depending on the intended methods combined, the bristles can be tilted, thinned, or straight. Simply dip this same bristles of an eyeshadow brush into your eye makeup but also gently tap off whatever excess powder. Then, using light, sweeping movements, apply the eyeshadow to ones eyelids. Apply the eyeshadow wet for even more intense color payoff by spraying the brush with such a setting coating and dipping this into water prior to actually trying to apply the product.
The beauty sector has experienced major modification in recent years as a result of the popularity of social media platforms and beauty influencers. The rising popularity of cosmetics both among men and women has resulted in increased demand for beauty products including such eyeshadow brushes. Instagram, TikTok, but primarily YouTube, and numerous other social media platforms, have played an important role in trying to drive this trend. Social media platforms are being used by beauty vloggers and make - up artists to highlight their makeup abilities and market various beauty products. These bloggers have a huge following and use one‘s platforms to share makeup tips, customer reviews, but also tips on various makeup products, such as eyeshadow brushes. This would have led to a rise in interest in makeup, particularly among younger generations, in addition to rising demands for makeup products.
Eyeshadow brushes are indeed an essential tool for putting on makeup professionally. They assist in the implementation of eyeshadow, the smooth blend of colors, as well as the creation of numerous eye makeup looks. Individuals are becoming more cognizant of the importance that use high-quality makeup tools, such as eyeshadow brushes, because they are getting more involved in makeup. Manufacturers are also developing novel methods to meet the growing demand for makeup.
They are producing new brush design ideas, exploring novel materials, and working to improve the durability and performance of eyeshadow brushes. As a result, a broad range of eye makeup brushes in different sizes, shapes, as well as materials now are available, trying to make it simpler for customers to choose the appropriate brush for one‘s makeup needs.
Furthermore, smart brush technology represents the most modern invention in the beauty industry. Manufacturers have been creating brushes that analyze the person's skin or rather makeup needs using advanced sensors & algorithms. These brushes identify appearance of the skin, moisture level, as well as puffiness and modify faster technological as well as pressure accordingly. Smart brushes are outfitted with sophisticated detectors capable of identifying skin metrics like hydration, oily skin, and texture. These sensors analyze the data using algorithms as well as provide real-time input to the user. Smart brushes use sensor information to adjust faster technological and stress to suit the person's skin & makeup needs. If the user has skin problems, for instance, the brush will implement more product to guarantee a smooth and sometimes even application.
 
New product launches to flourish in the market
Sigma Beauty released a new set of 10 eye brushes in 2021 to produce an array of eye looks. The brush pack contains both synthetic and natural bristles, as well as horizontal, square, and tilted brush heads. Sephora Collection also introduced an updated brush set with six eye brushes and a compressed carrying case in 2021. The brushes are composed of synthetic bristles & come in a range of shapes and sizes to help with blending, smearing, and specifying.
Furthermore, the BH Cosmetics Zodiac Love Signs Brush Set - This limited-edition brush set, published in 2020, comprises eight eye brushes with synthesised bristles, each corresponding to a distinct zodiac sign. A metallic hauling case is additionally provided for storage. EcoTools put out an additional set of four eye brushes throughout 2019 to make different eye looks. The brushes have synthesised bristles as well as are available in an array of shapes for melding, defining, and smudging.
 
Segment Overview: 
By end user: The eyeshadow brush market is divided into professional and personal. Professional-grade eyeshadow brushes are constructed using premium materials but also advanced features intended for use by makeup artists as well as other beauty professionals. Personal eyeshadow brushes, which are on the other hand, are aimed for individual usage and are typically less costly as well as cheaper than expert brushes. Both categories provide a broad range of design, content, and price point options.
By distribution channel: The eyeshadow brush market is divided into supermarkets & hypermarkets, specialty stores, online, and others. Hypermarkets and supermarkets typically provide an extensive selection of goods at affordable rates, whereas specialty shops may specialise in professional-grade brushes. Online retailers offer comfort and global access to markets, whereas "others" could include direct-to-consumer brand names, department stores, as well as other distribution channels. Each channel offers a unique advantages that may attract to various kinds of consumers.
 
By region: The Asia-Pacific (APAC) eyeshadow brush market is growing due to the region's growing demands for beauty goods and cosmetics. Eyeshadow brushes are essential for applying eyeshadow as well as creating desired makeup looks. Brushes on the market involve smoothing brushes, texture brushes, shader brushes, and blemish brushes. Demand for eco-friendly or rather durable brushes that use bamboo or recycled materials is also growing on the marketplace. Vega, an Indian brand, provides an assortment of eco-friendly brushes that are cost effective and available to the wider public. The increasing popularity of K-beauty (Korean beauty) inside the APAC region also has aided the growth of this market. 
 
Competitive analysis and profiles of the major players in the eyeshadow brush market, such as Avon Products, Inc., Bobbi Brown Professional Cosmetics, Inc., Chanel, Dior, Ecotools Beauty, e.l.f. Cosmetics, Inc., L'Oréal S.A., MAC Cosmetics, NYX Professional Makeup, and Ulta Beauty. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of this market.

Eyeshadow Brush Market Report Highlights

Aspects Details
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By End User
  • Professional
  • Personal
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By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

NYX PROFESSIONAL MAKEUP, L'Oréal S.A., ECOTOOLS BEAUTY, e.l.f. Cosmetics, Inc., Ulta Beauty, CHANEL, Bobbi Brown Professional Cosmetics, Inc., Avon Products, Inc., Dior, MAC Cosmetics

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Eyeshadow Brush Market

Global Opportunity Analysis and Industry Forecast, 2022-2032