The global fabric wash and care market size was valued at $99,610.0 million in 2020, and is projected to reach $197,536.9 million by 2031, registering a CAGR of 6.3% from 2022 to 2031. The fabric softener/conditioner segment was the highest revenue contributor to the market, with $52,380.3 million in 2020, and is estimated to reach $112,063.7 million by 2031, with a CAGR of 7.0%.
Fabric wash & care products are used to protect clothing from deterioration caused by regular washing and use. Furthermore, these items are used for washing in a range of industries, including automotive and aviation. The fabric wash and care market is being pushed by expansion in emerging nations, as a result of increased population and disposable money among middle-class clients.
Product used to clean furniture and clothing is referred to as washing and fabric care. To keep the cloth soft and clean, it is critical to apply cleaning chemicals. There are numerous fabric wash products in the market, including detergent, soaps, bleach, fabric softeners, and so on. To keep clothing looking its best, different types of clothing require a specific care guide, such as dry cleaning or hand washing. Fabric products can be used on various seasonal garments. Fabric washing products are suitable for a wide range of materials, including acrylic, cotton, denim, linen, microfiber, nylon, polyester, rayon, silk, lycra, velvet, and wool. The market demand for fabric care and washing has expanded as the population grows and middle-class customers' income levels rise. Customers are willing to spend more of their disposable income on keeping their garments clean. As a result, they spend more money on the best fabric care and cleaning products. The rise in production of comparable products in China and other parts of Asia is another element that drives the call for fabric wash and care.
Innovation is critical for connecting millions of consumers. It is an important communication tool in the marketing mix for connecting directly with customers. As a result, packaging has become increasingly critical for producers in order to offer complete product protection. Companies create eco-friendly packaging for fabric care goods in order to extend shelf life and guard against moisture.
CDF Europe, a subsidiary of CDF Corporation, for example, created "Cheertainer," a sustainable bag-in-box eco-design flexible packaging for detergents and other cleaning chemicals & fabric care products. It is the world's first U.N.-certified bag-in-box system, and has opened up new markets for fabric care detergents, chemicals, and other lubricants as it is an eco-friendly packaging that improves usage & brand appeal, protects against product contamination, and completely secures the product.
By Product Type
Fabric Softener/Conditioner was the fastest growing market.
The fabric wash and care market is categorized by product type, application, distribution channel, and region. By product type, the market is sub segmented into detergents, fabric softener/conditioners, and bleach. By application, it comprises automotive, aviation, healthcare, hospitality, and residential. By distribution channel, the market is segmented into hypermarket/supermarket, specialty stores, online, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of product type, the market is divided into detergent, fabric softener/conditioner, and bleach. Fabric softener and conditioner segment is expected to be the largest segment during the forecast period. Fabric softener is useful for a variety of reasons. It is an efficient method for keeping materials supple and wrinkle-free. It also reduces friction between fibers, which results in less static cling and protects clothing from wear and tear. As a result of these advantages and widespread availability, this market segment is the largest and fastest growing segment.
The Residential segment was the fastest growing segment
On the basis of application, the market is divided into residential, hospitality, aviation, and healthcare. Residential segment held the largest share in 2020. Owing to the availability of a wide selection of economical detergents and fabric conditioners, the usage of these products has grown in popularity among household consumers. Furthermore, the increased demand for liquid detergents among homes, owing to the convenience and ease they provide over traditional washing soaps and bars, contributes to market growth.
On the basis of sales channels, market is divided into hypermarkets/supermarkets, specialty stores, online, and others. Customers can simply purchase the goods from hypermarkets and supermarkets. Customer loyalty is extremely important in hypermarket/supermarket distribution, and having genuine merchandise is always a priority. As customers' purchasing power increases, this market is likely to grow substantially in developing countries. Furthermore, the high proportion of customers in developing nations is expected to have a significant impact on segment growth.
By Distribution Channel
The online channels segment was the fastest growing segment.
The analysis focuses on the fabric wash and care market growth prospects, restraints, and opportunities of the global market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the fabric wash and care.
The key players in the fabric wash and care market are Unilever Group, Procter & Gamble, Reckitt Benckiser Group, Henkel AG & Co. KGaA, The National Detergent Company SAOG, Church & Dwight Co. Inc., SEITZ GMBH, Nice Group, Wipro Enterprises Limited, and Colgate-Palmolive Company.
Asia-Pacific was the most prominent regional segment.
COVID-19 Impact Analysis
- The COVID-19 pandemic disrupted the sales of consumer goods industry via brick and mortar stores, which resulted in shift of consumers toward online sales channels to purchase consumer fabric wash and care products, thus driving the growth of online sales in consumer and general services industry.
- However, with ease in lockdown restrictions and improved logistics considering the preventive measures for COVID-19, the consumer goods industry is expected to grow that is anticipated to increase the sales of fabric wash and care analysis during the forecast period.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging fabric wash and care market trends and opportunities.
- The fabric wash and care market report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing fabric wash and care market opportunities in the market.
- The fabric wash and care market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The fabric wash and care market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The fabric wash and care market report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Fabric Wash and Care Market Report Highlights
By Product Type
By DISTRIBUTION CHANNEL
Other players in the value chain include
Rohit Surfactants Private Limited (RSPL), The Clorox Company, Huntsman International LLC, Kao Corporation
The fabric wash and care market has expanded rapidly in the Asia-Pacific and Latin American emerging nations. Fabric wash and care products that are simple to use and effective have been introduced as a result of technological and product advancements. To meet the increased customer demand for fresh fabric care products, market participants have released new formulations of fabric care products. Furthermore, greater customer awareness of environmental degradation caused by the use of conventional fabric wash products has resulted in an increase in demand for eco-friendly fabric wash solutions. To address the issue of environmental deterioration, market companies have begun to introduce eco-friendly fabric cleaning products. P&G, for example, previously launched Tide PurClean, an eco-friendly detergent. Companies, on the other hand, must concentrate on inventing low-cost eco-friendly fabric cleaning products. Owing to its ease of use and fabric care features, liquid detergent has grown in popularity in emerging nations.
The worldwide fabric wash and care market has grown dramatically in emerging regions such as India and China. Water scarcity is a major concern in the majority of the world's countries. As a result of the existing issue of water shortage in these nations, market participants have focused on the creation of goods with low water usage, particularly for growing economies such as India and China. To lower their water footprint, leading market companies such as Procter & Gamble and Unilever plan to produce water-efficient fabric cleaning solutions.
In Africa, fast moving consumer goods (FMCG) is a growing market. Furthermore, due to the limited scope in mature markets, global market companies intend to extend their presence in Africa. Rapid urbanization has altered the need for and distribution of fabric cleaning solutions in the region, offering attractive prospects for market participants.
To boost their customer base, prominent players around the world have implemented unique marketing and promotion tactics. Market participants provide special discounts at point-of-sale counters to increase the value of their brand and product sales as well. These activities have propelled the global fabric wash and care products market's expansion.