The fabric wash and care market is projected to grow at a CAGR of 5.6% from 2016 to 2022, to reach $112 billion by 2022. Fabric wash and care products are used to prevent clothes from damages due to regular washing and use. In addition, these products are used in a variety of industries such as automotive and aviation for the purpose of laundry. The fabric wash and care market is driven by growth in emerging markets owing to increase in population and growth in disposable income of middle-class customers.
The report segments the global fabric wash and care market based on product types, application, and geography. By product types, the market is segmented into detergent, fabric conditioner/softener, and bleach. On the basis of application, the market is categorized into residential, hospitality, healthcare, aviation, and automotive. Geographically, the market is further analyzed across, North America (U.S., Canada, and Mexico), Europe (UK, Germany, Italy, and rest of Europe), Asia-Pacific (India, China, Japan, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Fabric Conditioner/softener is the Major Driver
Fabric conditioners form a niche segment of the fabric wash and care market. The segment has huge growth potential in the coming years, owing to increase in awareness among the customers about the benefits of using fabric conditioner. In addition, market players have launched innovative fabric conditioners infused with natural ingredients and various fragrances to improve the effectiveness of the product and to increase their customer base.
Fabric conditioner market is witnessing robust growth, as these products enable easy washing while maintaining the softness of the clothes. For instance, in 2014, Comfort, a brand of Unilever, relaunched a range of fabric conditioners to cater to the demand of customers for long-lasting fragrance. Marketing initiatives such as point-of-sale promotions and discount offers have gained consumers’ attention. Moreover, the market is highly competitive due to the presence of multiple well-established players offering products at affordable price within the consumers’ budget, and thereby increasing their customer base.
Asia-pacific is a Lucrative Fabric Wash and Care Market
Rise in disposable income and awareness among the consumers about the benefits of using quality detergent and fabric conditioner have propelled the growth of fabric wash and care market in Asia-Pacific. The region is one of the largest producers of detergent, and is expected to be the largest consumer in the overall market in the coming years. Developing economies such as India and China foster the growth of the market, owing to rise in population in these countries and improvement in living standards. Growing awareness about the benefits of fabric cleaning products to maintain the quality of clothes among different end users has fueled the market growth. Market players are making efforts to launch less water-dependent fabric cleaning products to cater to the demand of countries such as India, China, and Indonesia, which have scarcity of water. Increase in disposable income and improvement in lifestyle in the region encourage customers to opt for premium fabric cleaning products.
In order to reach the growing population, market players have started to expand their distribution channels and are offering discount offers, which have resulted in the robust growth of the market.
Rise in Disposable Income and Improvement in Lifestyle
Improving economies and surge in disposable income of consumers in several countries have led to improved lifestyle. With increased disposable income, the consumers are opting for advanced cleaning products to maintain the quality and life of their branded apparel. The adoption is further supplemented by the rise in consumer awareness about the necessity to use the recommended washing machine fabric cleaning products to prevent the fabric from damages and also increasing the shelf life of the machine.
Growth in awareness about the probable harmful effects of chemical based fabric cleaning products has encouraged customers to opt for ecofriendly fabric cleaning products. Market players have launched innovative, ecofriendly fabric cleaning products without compromising the cleaning aspect. For instance, Tide launched “Tide Purclean”, a biobased detergent, with the cleaning qualities of Tide Original Liquid Laundry Detergent.
Key Benefits of the Report
- A comprehensive analysis of the current trends and future estimations in the global fabric wash and care market are provided.
- The report elucidates on key drivers, restraints, and opportunities along with a detailed impact analysis from 2014 to 2022.
- Porter’s Five Forces model of the industry illustrates the potency of the buyers and suppliers in the market.
- A quantitative analysis of the current scenario and the forecast period highlights the financial competency of the market.
- The report provides a detailed analysis of the global fabric wash and care market with respect to product types, application, and geography.
Fabric Wash and Care Market Key Segmentation
By Product Types
- Fabric softener/conditioner
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East
- South Africa
Market Players in the Value Chain
- Unilever Group
- Procter & Gamble
- Reckitt Benckiser Group
- Henkel AG & Co. KGaA
- The National Detergent Company SAOG
- Church & Dwight Co, Inc.
- SEITZ GMBH
- Nice Group
- Wipro Enterprises Limited
- Colgate-Palmolive Company
- Rohit Surfactants Private Limited (RSPL)
- The Clorox Company
- Huntsman International LLC
- Kao Corporation