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2023

Face Balm Market

Face Balm Market Size, Share, Competitive Landscape and Trend Analysis Report by Application, by End use, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Personal care and cosmetic

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Author's: Amit Jain | Roshan Deshmukh
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Face Balm Market Research, 2031

The global face balm market size was valued at $196.2 million in 2021, and is projected to reach $495.7 million by 2031, growing at a CAGR of 9.7% from 2022 to 2031.

Face Balm Market

Face balm is a kind of thick balm that is applied to the face to protect, heal, and moisturize the skin there. A variety of face balm preparations are available to treat various skin types and skin conditions. Face balms are often unisex, however, those that do have fragrance cater to both men's and women's preferences for aroma. Face balm can be distinguished from other types of moisturizers by its weight and thickness. A balm is typically the heaviest moisturizer and is formed of wax or oil; it usually doesn't include any water. Face balms are applied to the skin to treat blemishes, abrasions, and skin damage brought on by aging, exposure to the sun or weather, and other factors. Face balms are also used as face cleansers to provide a more attractive facial appearance. By clearing the cell pour while being used, facial cleansing solutions aid in the removal of undesirable dead cells and impurity materials. Cleansing balms hydrate and nourish the skin to enhance facial beauty.  

The face balm market analysis is projected to be fueled by the rise in demand for face balm is proliferating the demand for the market globally. Moreover, the sales of waterless cosmetics have increased, with the waterless beauty trend gaining traction. Indie brands have played a significant role in promoting the concept of waterless beauty products. Positive responses from beauty-conscious consumers further compelled luxury and mass-market brands to expand their business horizons in waterless beauty in turn propelling the growth of the face balm industry.   

Moreover, new packaging trends and appealing marketing techniques is the major driver which propels the face balm market demand. In addition, one common tactic used by manufacturers to draw in more customers is the use of natural components in the production of cosmetics and facial care products that don't harm the skin. This aids in boosting the revenue of businesses engaged in this sector. As a result of the producers' collective use of these methods, the face balm market trends is growing.  

In addition, the desire for online shopping for cosmetics products—and ultimately face balms—is being driven by the expanding e-commerce and drop-shipping sectors as well as an increase in internet users. Facial balms are frequently used in spas to enhance their clients' beauty and skin tone. Therefore, the expanding spa and salon industry is driving salons and spa clinics' need for facial balms.   

The demand for these cosmetic products such as face balm is also growing as a result of the rise in purchasing power of the working-class population in emerging nations like China, India, and Brazil. In recent years, the market for skincare has seen a nearly 70.0% revenue share from facial care products. Manufacturers have switched their attention to facial beauty goods as a result of realizing the importance of these products among consumers. To sell their goods, manufacturers have launched brand campaigns on a variety of social media channels, including Facebook, Instagram, and YouTube. In order to draw in more clients, significant players have also partnered with various celebrities and named them as brand ambassadors of their products. Such initiatives from key players are driving the face balm market growth.  

Moreover, an increase in number of social media users is creating face balm market opportunity. Due to the widespread use of the internet, there has been a surge in the number of social media users. As a result, the majority of the industry's major companies plan to sell their goods and services via social media channels. One of the main tactics used by many businesses and industries to spread knowledge about their product offerings among target clients is social media marketing.   

However, increased knowledge of the harmful implications of chemical-based cosmetics is a factor hampering the growth of the face balm industry. Skin care product manufacturing chemicals have the potential to damage a person's skin or other body organs. For instance, prolonged use of skin care products can have an impact on skin, and frequent use of creams, balms, lotions, soaps, and sprays that are high in chemicals results in dull skin. Therefore, a significant factor limiting the growth of the market for face balm is the increased customer awareness of the potential negative effects of facial care products and skin issues.    

The face balm market forecast is segmented on the basis of application, end use, distribution channel, and region. As per application, the market is classified into commercial and household. Further, the commercial segment is bifurcated into salons and spa clinics. According to end use, the market is bifurcated into Men and Women. Based on distribution channel, the market is classified into Online and Offline. Further, offline segment is classified into supermarkets and hypermarkets, retail store, and specialty store.  Region wise, it is analyzed across North America (U.S., Canada, Mexico), Europe (Germany, France, UK, Italy, Spain, Switzerland, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, UAE, South Africa, Rest of Lamea).    

Face Balm Market by Application

By Application, the face balm market is segmented into commercial and household. The household segment accounted for a major share in the face balm market in 2021 and is expected to grow at a significant CAGR during the forecast period. Household use of cosmetics for personal use is rising as people become more aware of the benefits of using face balms. Customers have been encouraged to use face balm on a daily basis to protect their skin from harm brought on by air pollution, dust, and direct exposure to the sun's rays. A significant portion of the cosmetics sector is dominated by personal use by individuals worldwide. Further, the commercial segment is classified into salons and spa clinics. The salons segment accounted for a major share in the face balm market in 2021 and is expected to grow at a significant CAGR during the forecast period. With increasing awareness about skin related problems, consumers are relying on cosmetics products for a healthy skin. Furthermore, the rise in disposable income in developing countries allows consumers to spend more on grooming and beauty products. Thus, the increasing use of cosmetics products in salons is expected to create more opportunities for the cosmetics face serum market. 

Face Balm Market by End use

By end use, the Face balm market is segmented into Men, and Women. The Women segment accounted for a major face balm market share in 2021, and is expected to grow at a significant CAGR during the forecast period. Due to the rise in the number of women who are mindful of their appearance, the skincare market has experienced consistent and sustained growth over the years. The market for face balms has grown dramatically as a result of a number of additional causes, including an increase in the number of women working, increased awareness of the need of keeping beauty for a long time, changes in lifestyle, and the advantages of facial care products.

Face Balm Market by Distribution Channel

By distribution channel, the market is classified into Online and Offline. The Offline segment accounted for a major share in the Face balm market in 2021, and is expected to grow at a significant CAGR during the forecast period. Manufacturers consistently work to improve their products' shelf visibility; as a result, they focus mostly on offline sales. As a result, a larger selection of facial care items, including face balms, are offered offline. Further, offline segment is classified into supermarkets and hypermarkets, retail store, and specialty store. The retail store segment accounted for a major share in the Face balm market in 2021, and is expected to grow at a significant CAGR during the forecast period. These shops are preferred by low- and middle-income groups because they provide steep discounts on non-grocery items. Such elements aid in the expansion of the market.   

Face Balm Market by Region

By region, the Face balm market is segmented into North America, Europe, Asia-Pacific, and LAMEA. The Asia-Pacific Face balm market is accounted for a major share in the Face balm market in 2021 and is expected to grow at a significant CAGR during the forecast period. The area has a highly developed infrastructure and a sizable research and development base, which will enable it to dominate the global market in terms of revenue throughout the anticipated time. Asia-Pacific dominated the global face balm market in 2021, and is expected to sustain its dominance during the forecast period. It is one of the most varied and vibrant markets in the worldwide cosmetics sector. Some of the most widely used cosmetic product categories in the area are those for skin care, sun protection, moisturizers, and other kinds of face balms.  

The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the Face balm market include Pyunkang Yul, REN Clean Skincare, Lumin, Vilot, Naturium, CeraVe, Weleda, FRANCES PRESCOTT, Nuxe, Badger, Pinch of colour, May Coop, Upcircel, Riviera Suisse.  

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the face balm market analysis from 2021 to 2031 to identify the prevailing face balm market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the face balm market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global face balm market trends, key players, market segments, application areas, and market growth strategies.

Face Balm Market Report Highlights

Aspects Details
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Market Size By 2031

USD 495.7 million

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Growth Rate

CAGR of 9.7%

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Forecast period

2021 - 2031

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Report Pages

324

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By Application
  • Commercial
    • Commercial Sub Type
      • Salons
      • Spa Clinics
  • Household
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By End use
  • Men
  • Women
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By Distribution Channel
  • Online
  • Offline
    • Offline Sub type
      • Supermarkets and Hypermarkets
      • Retail Store
      • Speciality Store
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Switzerland, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, Saudi Arabia, UAE, South Africa, Rest of LAMEA)
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Key Market Players

Purity Cosmetics, Franline Ltd, Pinch of Colour LLC., UpCircle Beauty, Weleda AG, Nuxe, Vilot LLC, Maycoop Co., Ltd., CeraVe, Riviera Suisse, W.S. Badger Company, Inc., REN Clean Skincare, Pangaea Holdings Inc., Naturium, Silicon2 Co., Ltd.

Analyst Review

According to the insights of the CXOs, the global face balm market is expected to witness robust growth during the forecast period. This is attributed to rise in demand for face balm. Moreover, the sales of waterless cosmetics have increased, with the waterless beauty trend gaining traction the sales of face balm have increased. Indie brands have played a significant role in promoting the concept of waterless beauty products. Positive responses from beauty-conscious consumers further compelled luxury and mass-market brands to expand their business horizons in waterless beauty. Furthermore, to attract consumers around the globe, key players in the market are investing in R&D activities and advertising & promotion of products.    

CXOs further added about an increase in number of social media users is further boosting the market growth. Due to the widespread use of the internet, there has been a surge in the number of social media users. As a result, the majority of the industry's major companies plan to sell their goods and services via social media channels. One of the main tactics used by many businesses and industries to spread knowledge about their product offerings among target clients is social media marketing. However, the increased knowledge of the harmful implications of chemical-based cosmetics negatively influences the demand globally. Skin care product manufacturing chemicals have the potential to damage a person's skin or other body organs. For instance, prolonged use of skin care products can have an impact on skin, and frequent use of creams, balms, lotions, soaps, and sprays that are high in chemicals results in dull skin. Therefore, a significant factor limiting the growth of the market for face balm is the increased customer awareness of the potential negative effects of facial care products and skin issues. 

Author Name(s) : Amit Jain | Roshan Deshmukh
Frequently Asked Questions?

The face balm market size was $196.2 million in 2021 and is expected to reach $495.7 million by 2031, registering a CAGR of 9.8% from 2022 to 2031.

The global Face balm market registered a CAGR of 9.8% from 2022 to 2031.

Raise the query and paste the link of the specific report and our sales executive will revert with the sample.

The forecast period in the Face balm market report is from 2022 to 2031.

The face balm market size was $196.2 million in 2021 and is expected to reach $495.7 million by 2031, registering a CAGR of 9.8% from 2022 to 2031.

The global Face balm market registered a CAGR of 9.8% from 2022 to 2031.

Raise the query and paste the link of the specific report and our sales executive will revert with the sample.

The forecast period in the Face balm market report is from 2022 to 2031.

The face balm market is segmented on the basis of application, end use, distribution channel, and region.

The face balm market is segmented on the basis of application, end use, distribution channel, and region.

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Face Balm Market

Global Opportunity Analysis and Industry Forecast, 2021-2031