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Cleansing the face is vital to keep up the well-being and beauty. With the rising level of pollution, exposure to UV rays from the sunlight and excess oil and dirt damages a person's skin. Hence, a face toner also known as skin toner is crafted for human skin to clean the pores and remove the excess oil and dirt accumulated on the skin throughout the day. People often compare soaps with face toner and use them as an alternative to clean their skin, which directly damages their skin, causing rash, acne and burns. With the rising awareness for healthy skin, the demand for this product is increasing. Social media promotion and advertisement are influencing the growth of the face toner market as consumers are adapting to the use of face toner. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it's convenient to order.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Consumer preferring for organic variant face wash over a chemical variant
The importance of organic products is rising due to their long-term benefit. Chemical infused face toner leads to dry skin and increase the chances of developing rashes. The advancement of technology and the better utilization of herbs and medicinal plants are giving a new scope for developing products to repair skin damage. Though 100% organic face toner comes with a hefty price tag which is higher than conventional chemically processed face toner. Infusing the essential vitamins in the face toner is helping to nourish and improve skin condition. There is a surge in demand for the products due to the introduction of innovative product variants.
The introduction of small bottle packs is improving the sales
The rural population of a developing country doesn't encourage buying face toner that comes in large quantity as the requirement for the product is not so high daily. The manufacturing companies recognized the consumer behavior of the rural market and introduced a small bottle pack of product that comes for a low price with single or multiple uses. This type of small bottle pack has improved the sales of face toner and has reached remote parts of the country.
Social media plays a vital role in the advertisement of face toner
The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to better hygiene and health habits. By the advertising, the companies are conveying a message that by using their product the consumer is expected to achieve a glow in their face.
Key Benefits of the Report
Questions Answered in the Report
Face Toner Market Report Highlights
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Key Market Players | Debon Herbal Private Limited., Kao Corporation, Himalaya Drug Co., Kose Corporation, The Unilever Plc, Johnson & Johnson Ltd, Sheseido Co, Ltd, The Proctor and Gamble Company, Bans Labs Limited, L’Oreal S.A. |
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