Report Code: A11887 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Face Wash Market
Request Now !Cleansing the face is vital to keep up the well being and beauty. With the rising level of pollution, exposure to UV rays from the sunlight, and excess oil and dirt damage a person's skin. Hence, the face wash is crafted for human skin to clean the pores and remove the oil and dirt accumulated on the skin throughout the day. People often compare soaps with face wash and use them as an alternative to clean their skin, which directly damages their skin, causing rash, acne, and burns. With the rising awareness for healthy skin, the demand for this product is increasing. Social media promotion and advertisement influence the growth of the face wash market as consumers are adapting to the use of face wash. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it's convenient to order.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
Increase in preferring for organic variant face wash over a chemical variant
The importance of organic products is increasing due to their long-term benefit. Chemical infused face wash leads to dry skin and increase the chances of developing rashes. With the advancement of technology, better utilization of herbs and medicinal plants are providing new scope for developing products to repair skin damage. Though, 100% organic face wash comes with a hefty price tag higher than conventional chemically processed face wash product. Infusing the essential vitamins in the face wash product is helping nourish and improve skin condition. Therefore, there is a surge in demand for the products due to the introduction of innovative product variants.
The introduction of small sachets is improving the sales
The rural population of a developing countries doesn't encourage buying face wash product that comes in large quantity as the requirement for the product is not so high on daily basis. The manufacturing companies recognized the consumer behavior of the rural market and introduced small sachets of product that comes for a low price with single or multiple uses. This type of small sachets has improved the sales of face wash product and has reached remote parts of the country.
Social media plays a vital role in the advertisement of face wash product
The companies approach renowned social media creators to endorse their brand as they have a high social media following. Therefore, the advertisement is expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to better hygiene and health habits. By advertising, companies send a message that the consumer is expected to feel glow on their faces bu using such products.
Key Benefits of the Report
Questions Answered in the Report
Face Wash Market Report Highlights
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Key Market Players | Emami Limited, Beierserdof AG., Johnson & Johnson Services, Inc., Henkel AG & Co, Godrej Consumers Product Limited, Proctor & Gamble Pvt Ltd, Bioderma Laboratories, Himalaya Drug Company Private Limited, L’Oreal S.A., Hindustan Unilever Limited |
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