Facial care includes skin-enhancing, attractiveness enhancing, and skin-healing activity. One of the crucial impact factors in the worldwide face care market is the shift in lifestyles in emerging nations, resulting from rapid urbanization, increase in awareness of facial care products, and rise in demand for facial care products. The short face product shelf-life, however, limits the market expansion. In recent years, facial care has grown in the cosmetics industry, covering categories such as body and facial, sun protection, and cleanser. More facial skincare companies and retailers implement technologies like virtual consultants to talk directly to customers in realtime, disclose their requirements and problems, advise goods, and assist them through the distribution process. The advent of the global pandemic, COVID-19, has affected the facial care products market negatively. Consumers have shifted their focus to essential amenities from facial care products.
COVID-19 Impact Analysis
- The advent of the global pandemic, COVID-19, has affected the facial care products market negatively. Facial care products are personal hygiene products that help clean and repair facial skin. During the ongoing pandemic, the facial care product was not considered a necessary product. Therefore, the demand for face toner has decreased during these times.
- As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
- The production process for new batches of facial care products had become a challenge for companies due to the limited availability of labor, disruption in the supply chain of raw material, and logistic issue.
Top Impacting Factors
- Changes in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for face toner over the past few years. Personal hygiene habit has majorly influenced the increased usage of face toner, forcing the companies to level up their production.
- The growing population and the urge of consumers to feel fresh all day has further fueled the demand for facial care products. The population in the rural area is also adapting the usage of facial care products, forcing the companies to shift their focus from metros to exploring the rural market.
- In developing economies, consumers of rural area are price-sensitive and opt for a low price product. On the other hand, the metropolitan population is interested in the high-priced product to satisfy their esteem needs. The demand for both types of products is forcing the companies to increase their production to meet the market demand and ensure there is no gap between demand and supply.
Market Trends
Consumer preferring for organic variant facial care products over a chemical variant
The importance of organic products is increasing due to their long-term benefit. Chemical infused facial care products leads to dry skin and increase the chances of developing rashes. The advancement of technology and the better utilization of herbs and medicinal plants are giving a new scope for developing products to repair skin damage. Though, 100% organic facial care products come with a hefty price tag which is higher than conventional chemically processed face toner. Infusing the essential vitamins in facial care products help nourish and improve skin condition. There is a surge in demand for the productsdue to the introduction of innovative product variants.
The introduction of small bottle packs is improving the sales
The rural population of a developing country does not encourage buying facial care products that come in large quantity as the requirement for the product is not so high daily. The manufacturing companies recognized the consumer behavior of the rural market and introduced a small bottle pack of product that comes for a low price with single or multiple uses. This type of small bottle pack has improved the sales of facial care products and has reached remote parts of the country.
Social media plays a vital role in the advertisement of face toner
The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to better hygiene and health habits. By the advertising, the companies are conveying a message that by using their product the consumer is expected to achieve a glow in their face.
Key Benefits of the Report
- This study presents the analytical depiction of the facial care products industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the facial care product markets share.
- The current market is quantitatively analyzed to highlight the facial care product market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed facial care products market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Who are the leading market players active in the facial care products market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Facial Care Products Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By End User |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Kose Corporation, Johnson & Johnson Ltd, Himalaya Drug Co., Kao Corporation, Bans Labs Limited, L’Oreal S.A., The Proctor and Gamble Company, The Unilever Plc, Sheseido Co, Ltd, Debon Herbal Private Limited. |
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