Allied Market Research


Facial Makeups Market

Facial Makeups Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Sales channel and by End-user : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Facial makeup includes items that help in coloring and highlighting facial features. The several different items include concealers, lip color, foundations, face-powder, and check-color. The facial makeup is frequently utilized by the majority of the women population. As people are getting conscious about beauty and are showing more concerns for their good looks, they are thereby, impacting the demand of the facial makeup products in the market.  

COVID-19 Scenario Analysis: 

  • The worldwide lockdown due to the COVID-19 outbreak has laid an impact on the facial makeup market globally. 
  • This market is witnessing an inconsistent growth and demand in the market. 
  • The closure of offline channels has deeply impacted the sales and growth of revenue of the facial makeup market. 
  • Due to the low purchase of beauty products in the market, the manufacturers have stopped the production activity. The disruption in the distributional channel system have caused an improper supply in the market.
  • Once everything solves (Post-COVID-19), the facial makeup market might witness a positive impact. 
  • Due to the COVID-19 outbreak, beauty care and other personal care centers have stopped their activities like beauty events, which is the major reason impacting the sales and growth of the facial makeup market. 

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

  • An increase in the awareness regarding beauty consciousness and increment in the expenditure incurred towards the makeup products are the key drivers that lead to the growth of the market.
  • The growing number of young and working women population increases the demand for cosmetic products for getting a good look is a reason that majorly impacts the facial makeup market growth globally.
  • Also, an increase in the trend of using organic and herbal facial products has led to the growth of the facial makeup market.
  • The surge of online sales and promotional activities regarding facial makeup products are a few more factors that are having a positive impact on sales and growth of the facial makeup market.
  • In addition to this, a surge in the usage of beauty parlor and saloon is a factor that might raise the demand for facial makeup products in the market during the forecast period.

New product launches to flourish the market

Leading facial makeup manufacturers are focusing on recent trends and market development to produce the new product according to the need and demands of the market. The facial makeup market is highly competitive and strategic in terms of skin nourishment and health products. The leading key players are launching new organic facial makeup kit products in the market to gain consumer attraction and earn profits. The face powder segment is the highest-selling consumer product in the facial makeup market. It provides natural freshness and glows to the skin. Recently, the facial makeup market is witnessing a high demand for organic and herbal products, which gives natural nourishment to the skin and reduces the harmful effects by using conceptual products, which is a lucrative opportunity for further growth and development. 

Regional insights

North Americais anticipated to hold the largest market share inthe facial makeup market in terms of sales and revenue growth. Changes in the lifestyle of the young population and increase in the awareness of herbal and organic products are the reasons driving the demand for facial makeup products during the forecast period.

Key Benefits of the Report:

  • This study presents the analytical depiction of the facial makeup market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global facial makeup market share.
  • The current marketis quantitatively analyzed to highlight the global facial makeup market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global facial makeup market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in Facial Makeup Market Research Report:

  • What are the leading market players active in the facial makeup market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Facial Makeups Market Report Highlights

Aspects Details
By Product Type
  • Face Powder
  • Foundation
  • Concealer
  • Blush
  • Contouring and Highlighting
  • Other
By Sales channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Sales Channel
  • Others
By End-user
  • Women
  • Men
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Rest of LAMEA)
Key Market Players

Shiseido, Revlon, P&G, Chanel, Unilever, L’Oreal, Avon, Coty, Estee Lauder, Lakme, LVMH

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Facial Makeups Market

Global Opportunity Analysis and Industry Forecast, 2023-2032