Report Code: A12401 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Facial Rollers Market
Request Now !A facial roller is a portable facial tool equipped on both sides with jade stone or other crystal heads. Depending on the size of these heads, they roll across different regions of the face. Market companies have introduced roller of varied sizes and stones, with the rising popularity of small face rollers. Due to its mobility and reduced costs than intermediate rollers, the device is gaining appeal. The mini-roller fits the eye and mouth regions and focuses them on them. The stones of the face rollers, such as jade, amethyst, and obsidian are distinct sorts. Social media promotion and advertisement are influencing the growth of the facial roller market as consumers are adapting to the use of a facial roller. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it's convenient to order.                            Â
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
High influence of social media and brand endorsements
In the past five years, publicity in social media has been growing at a good pace. The beauty business has been affected by the most commonly utilized social media platforms such as Facebook and Instagram. Social media platforms are utilized to market numerous items and services daily. Celebrity approval is a vital element influencing consumers to purchase goods that their favorite celebrity endorses. Celebrities affiliated with particular cosmetic companies float their social media support posts. Since the target audience of such famous accounts is large, the global reach of such brand approvals is straight to the customer. The rising usage of social media to support beauty goods drives the expansion of the market for face rollers to a large degree.
Convenience is the most crucial factor for consumers
Consumer rank’s convenience as the topmost priority while making buying decisions. Double stone facial rollers are proving to be the most convenient for consumers. Medium and small stone attachment on facial rollers has changed the scenario in the usage as consumers can use both the stones for different areas on the face. Jadestone facial rollers are high as consumers find them more beneficial than other rollers.
Omni-channel strategy usage is encouraging the sales of facial rollers during the COVID-19 pandemic
Facial rollers are sold in brick-and-mortar stores. Currently, companies are adapting to brick and click services for their consumers. The introduction of e-commerce services is encouraging both company and consumer. Consumers have an option to explore more products according to their criteria. It is expected to identify the want of the consumers and update accordingly. It will be a win-win situation for the companies as well as for the consumers.
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Facial Rollers Market Report Highlights
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Key Market Players | Esker Beauty, Shiffa Dubai Skincare Cosmetics LLC, Mount Lai, Herbivore Botanicals, Province Apothecay, Ginger Skincare, Atahana, Town & Anchor, Paris Presents, Inc., Nurse Jamie, Inc. |
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