A facial roller is a portable facial tool equipped on both sides with jade stone or other crystal heads. Depending on the size of these heads, they roll across different regions of the face. Market companies have introduced roller of varied sizes and stones, with the rising popularity of small face rollers. Due to its mobility and reduced costs than intermediate rollers, the device is gaining appeal. The mini-roller fits the eye and mouth regions and focuses them on them. The stones of the face rollers, such as jade, amethyst, and obsidian are distinct sorts. Social media promotion and advertisement are influencing the growth of the facial roller market as consumers are adapting to the use of a facial roller. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it's convenient to order.
COVID-19 Impact Analysis
- The advent of the global pandemic, COVID-19, has affected the facial rollers market positively. A facial roller is a personal skin-care product that improves blood circulation in face and soothes the skin. During the ongoing pandemic, consumers have grown increasingly aware of their health and expect a healthy lifestyle. The rise in number of people who have a healthy routine and frequent face workout has stimulated the worldwide sales of facial rollers.
- The supply and distribution chain has interrupted the COVID-19 pandemic, forcing governments to implement lock-down. The shift in business and sales activity influenced output. Hypermarkets and convenience stores have been closed resulting, in a gap in demand and supply.
- The manufacturing of fresh batches of facial rollers has become a challenge for firms since labor is limited, raw material supplies and logistic issues were interrupted.
Top Impacting Factors
- Changes in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for facial roller over the past few years. The importance of facial health has majorly influenced the increased usage of the facial roller, forcing the companies to level up their production.
- Dermatologist acknowledging the benefits of using facial rollers has an impact on the consumers. Consumers are influenced by the statement of the dermatologist and the demand for facial rollers has increased. The surge in demand will result in the growth of the facial rollers market.
- The introduction of e-commerce is an opportunity for consumers to explore the desired products and buy according to their preference. This gives an option to be reviewed by the consumers that help direct the companies in identifying the exact market need. A positive/negative review can affect sales as consumers can also be aware of the best product available in the market.
Market Trends
High influence of social media and brand endorsements
In the past five years, publicity in social media has been growing at a good pace. The beauty business has been affected by the most commonly utilized social media platforms such as Facebook and Instagram. Social media platforms are utilized to market numerous items and services daily. Celebrity approval is a vital element influencing consumers to purchase goods that their favorite celebrity endorses. Celebrities affiliated with particular cosmetic companies float their social media support posts. Since the target audience of such famous accounts is large, the global reach of such brand approvals is straight to the customer. The rising usage of social media to support beauty goods drives the expansion of the market for face rollers to a large degree.
Convenience is the most crucial factor for consumers
Consumer rank’s convenience as the topmost priority while making buying decisions. Double stone facial rollers are proving to be the most convenient for consumers. Medium and small stone attachment on facial rollers has changed the scenario in the usage as consumers can use both the stones for different areas on the face. Jadestone facial rollers are high as consumers find them more beneficial than other rollers.
Omni-channel strategy usage is encouraging the sales of facial rollers during the COVID-19 pandemic
Facial rollers are sold in brick-and-mortar stores. Currently, companies are adapting to brick and click services for their consumers. The introduction of e-commerce services is encouraging both company and consumer. Consumers have an option to explore more products according to their criteria. It is expected to identify the want of the consumers and update accordingly. It will be a win-win situation for the companies as well as for the consumers.
Key Benefits of the Report
- This study presents the analytical depiction of the facial rollers industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the facial rollers market share.
- The current market is quantitatively analyzed to highlight the facial rollers market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed facial rollers market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Who are the leading market players active in the facial rollers market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Facial Rollers Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Application |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Paris Presents, Inc., Province Apothecay, Atahana, Town & Anchor, Herbivore Botanicals, Nurse Jamie, Inc., Esker Beauty, Shiffa Dubai Skincare Cosmetics LLC, Ginger Skincare, Mount Lai |
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