The global cosmetics industry is developing, and increase in spending habit in women for the purchase of cosmetics is boosting the growth of the cosmetics industry. False eyelashes create a unique impact on women as it defines the eyes well with the increase in length and volume. The female consumers are opting for false eyelashes to enhance their look. The manufacturing companies are working to innovate and introduce an additional feature to the eyelashes. With the introduction of a new product, the companies are expected to attract customer resulting in an increase in sales
In the advent of the COVID-19 pandemic, the government enforced lockdown restricting the population to stay remotely at home. The consumers had to wear a mask that covered the maximum part of the face due to this restriction. On the other hand, the remaining area of the face that is exposed has increased its importance.
COVID-19 Impact Analysis
- As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
- The production process for new batches of false eyelashes had become a challenge for companies due to the limited availability of labor, disrupted raw material supply and logistic issue.
- The demand for false eyelashes increased during the pandemic as some consumers didn't feel to do makeup as half of the face was covered by a face mask. The area of the eyes was exposed that encouraged the female consumers to wear eyelashes and enhance their look.
Top Impacting Factors
- With the increase in population around the globe, new sets of consumers are adding themselves to the personal care & cosmetics market. The manufacturing companies are increasing their efforts in researching to know about the current consumer expectation from the market. With the fast pace of life, consumers want their product to be more convenient and time-saving.
- Nowadays, consumers are more comfortable buying their products from e-commerce websites. E-commerce websites provide them with a variety of options to choose from, valuable discounts, a user-friendly interface and fast delivery on a demand basis. The products offered online are authentic and in the best interest of the consumer.
- Enhancing of look is a trend in which female consumers are willing to spend more on cosmetics. Consumers who have lost their hairs due to suffering from different diseases are opting for false eyelashes to restore their look. The increasing demand for false eyelashes is driving the growth of the false eyelashes market.
Innovation in false eyelashes product is expected to attract more customers
Manufacturing companies are working on innovation of the products to attract more customers and increase their sale. With the technological advancement in the present era, manufacturing companies are trying to integrate technology into false eyelashes. An intelligent false eyelashes product will have an integrated LED light and a feature to control the smart devices in a blink of an eye. With the introduction of intelligent false eyelashes, consumers may go gaga over the product resulting in the growth of the false eyelashes market. Magnetic eyelashes have gained immense popularity among consumers forcing the companies to look forward to the improvement of the quality and design of the product.
The growing demand for permanent eyelashes is hurting the false eyelashes market
In the present era, consumers give major importance to convenience and comfort while choosing a product. The invention of false eyelashes has helped the customer to achieve the desired look they want. Currently, the consumers want a permanent solution and avoid the hassle of applying and removing false eyelashes. Preference for permanent eyelashes is increasing in consumers that acting as a restraint for the false eyelashes market. A false eyelash has limited usage and depletes soon, forcing the consumer to replace it with a new pair.
Social media plays a vital role in influencing consumers
Social media influencers promote the false eyelashes products of different companies that encourage the viewers to purchase the product. It is expected the role of social media influencer will be a vital aspect of marketing. Companies are approaching the influencers as their content reaches a vast group of followers.
Key Benefits of the Report
- This study presents the analytical depiction of the false eyelashes industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the false eyelashes market share.
- The current market is quantitatively analyzed to highlight the false eyelashes market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed false eyelashes market analysis on the basis of competitive intensity and how the competition will take shape in coming years
Questions Answered in the Report
- Who are the leading market players active in the false eyelashes market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
False Eyelashes Market Report Highlights
By End User
By Distribution Channel
Key Market Players
MAC, Bobbi Brown, Loreal, Eylure, Ardell, DUO, KISS, Revlon, Velour Lashes, Shu Uemura