False Lashes Market

The global false lashes market size was valued at $1.3 billion in 2021 and is projected to reach $2.4 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031.

Personal care and beauty have become indispensable features of the modern lifestyle of individuals. Moreover, apart from celebrities, there has been a rise in the use of such products by working women in their daily routines, which propels the growth of the false lashes market.

The false lashes market is segmented into Type, Raw Material, and Distribution Channel.

False eyelashes are artificial eyelashes that are made of synthetic or natural hair and fibers that are attached to a strip and applied to the eyelid to enhance the appearance of the eyelashes. It is designed to mimic the look of natural lashes, however, it can be thicker, longer, and more voluminous than natural lashes. Manufacturers offer different types of false eyelashes that come in different styles, lengths, and shapes to suit different eye shapes and personal preferences. False eyelashes are made from a variety of materials, including synthetic fibers, human hair, fur, and metal. The increase in awareness about false eyelashes and the increase in the adoption of false lashes in developing countries is expected to fuel the growth of the false Lashes market industry in the upcoming years.   

Market Dynamics

Actresses, models, and celebrities have acknowledged using false eyelashes as eye makeup products. This is a significant development in the market since celebrities' open use of eye makeup products such as false eyelashes and eyelash extensions, has led to an increase in the use of false eyelashes for makeup purposes. Celebrities and influencers wear false eyelashes for photo shoots, music videos, red-carpet events, and social media posts, which often set trends that their fans and followers follow. This popularity and influence are driving the wider use of false eyelashes, especially among younger demographics, leading to increased demand. Social media sites such as Instagram, which have historically stigmatized the use of hair extensions in the fashion and beauty industry, are now encouraging the use of false eyelashes. The surge in the use of false eyelashes in the fashion entertainment industry is expected to drive market growth in the coming years.

Customization has been a significant factor in the increase in demand for artificial eyelashes. With the rise in disposable income and changing lifestyles, consumers are looking for personalized beauty products that meet their specific needs and preferences of the consumer. With customization, consumers are able to choose from a wide variety of false eyelashes to suit their individual style, eye shape, and desired look. This allows them to experiment with different lengths, thicknesses, and styles to create a unique look that suits their tastes and preferences. Manufacturers have responded to this demand by offering a wide range of artificial eyelashes that can be adjusted according to the wishes and preferences of the consumer. With the rise in demand for customized lashes, manufacturers are offering a mix-and-match option where consumers can combine different styles of lashes to create a unique look. In addition, customization has led to the rise of personalized packaging options where consumers can choose the style, color, and design of the packaging. The consumer inclining towards the lashes customization is expected to propel False Lashes Market Demand during the forecast period. This provides another level of customization and allows the consumer to express their personality through the product. The growing trend of personalized beauty products is expected to drive the growth of the false lashes market industry in the upcoming years.

The online retail platform is the main factor that drives the false eyelash market growth. Nowadays, most eye makeup product companies have their own online retail stores where users can access product launch information, product features, sample, price, and other desired product information. The number of consumers shopping online is increasing due to the availability of various product options and price comparisons on online shopping websites. This is useful for retailers owing to zero expenditure on physical stores. In addition, there is a surge in preference for online shopping as consumers can read reviews from other consumers is expected to boost the growth during the false lashes market forecast, compare different stores & products, and check product prices at different retailers. In addition, the COVID-19 pandemic has led to a massive expansion of online sales worldwide. According to data from the U.S. Department of Electronic Commerce, U.S. e-commerce sales have been growing steadily for more than a decade. 

Health concerns related to the use of artificial eyelashes significantly influence the growth of the market. First, health concerns may deter some consumers from purchasing false eyelashes, leading to a decrease in demand for the product. Allergic reactions, irritation and infections associated with the use of false eyelashes create negative associations with the product, leading some consumers to avoid it altogether. To overcome these health issues, manufacturers and retailers must prioritize product safety, quality, and customer education. Ensuring that products are manufactured to the highest safety standards and providing clear instructions for use can help alleviate health concerns and build customer confidence. In addition, proactive communication and transparency about any potential risks and side effects help address any concerns and maintain customer confidence. By addressing health issues and prioritizing customer safety, manufacturers and retailers can continue to drive market growth in the false eyelashes market. The rise in health concerns associated with the use of artificial eyelashes is expected to hinder the growth of the market.

Segmental Overview

The false lashes market is segmented on the basis of type, raw material, distribution channel, and region. On the basis of type, the market is divided into colored lashes, regular lashes, decorative lashes, and others. On the basis of raw material, the market is classified into human hair, synthetic hair, feather, metal, and others. As per distribution channel, the market is categorized into e-commerce, offline retailers, malls & hypermarkets, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).

By Type

By type, the regular lashes segment accounted for more than 40% of the market share, in terms of revenue, in 2021 as regular false lashes are widely used by the consumer to mimic real lashes. Regular false lashes are types of false lashes that are applied to the natural lashes to create a fuller and more dramatic look. It is typically made from synthetic and natural materials, such as human hair and synthetic material. Eye makeup has become increasingly popular in recent years, with consumers paying more attention to their grooming. With an increase in disposable income and a rise in spending on cosmetics products, consumers are paying more attention to eye makeup to enhance the eyes and create a more beautiful look.

By Raw Material

By raw material, the human hair segment held the major false lashes market share. Human hair is widely used for artificial eyelashes. High-quality false eyelashes are made from real human hair, which gives a more natural look and feel compared to synthetic materials and other types of raw materials. Human hair false eyelashes look very natural and blend seamlessly with your own eyelashes. Human hair false eyelashes are usually made from donated hair that has been sterilized and treated to ensure its safety and durability. The hair is then carefully processed by hand into individual strands of eyelashes, which are then attached to the eyelash strip using special glue and put on.

By Distribution Channel

As per the distribution channel, the malls and hypermarket segment accounted for more than 40% of the market share, in terms of revenue, in 2021. Mall and supermarkets, which are expanded versions of conventional stores, feature a self-service area. It offers a wide variety of well-sorted and displayed food and household items on wide shelves. It includes fresh foods, infant foods, personal care items, cosmetics, and other packaged foods. Mall and supermarkets offer a separate department for cosmetics products, making it simpler for customers to find and purchase the product.

By Region

Region-wise, North America was the largest market in 2021 and had the highest market share of 39%. U.S. dominated the global false lashes market in 2021 and is expected to sustain its dominance during the forecast period. Owing to consumers increased expenditure on cosmetics as well as eye makeup products and their concern about appearance, the demand for false lashes is rising in North America. The U.S. imports more eye makeup products such as lashes, hair extensions, and other cosmetics products than any other country in the world which is expected to propel false lashes market growth

Competition Analysis

The key players in the false lashes market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.

Some of the key players profiled in the false lashes market analysis include Gianni Lashes, Velour Beauty, Inc., Tarte, Inc., Plumage Lash Factory, HB USA Holdings, Inc., Qingdao IMI lashes Co., Ltd., PT Bio Takara, Esqido Ltd., Lilly Lashes, LLC, KISS Products, Inc., PT Bintang Mas Triyasa, Static Nails, Dolvlashes, PT. Royal Korindah, Tatti Lashes, Levi Lashes, Momi Eyelash Co., Ltd, Xtreme Lashes, LLC., Elegant Lashes by Katie, and House of Lashes.

Recent Product Launch In The False Lashes Market 

• In January 2021, Velour Beauty, Inc., launched the Vegan Luxe Lash collection. The new Vegan Luxe Lash collection includes 13 lash styles, such as Sassy But Classy, Can’t Be Tamed, Poker Face, and others.
• In January 2019, HB USA Holdings, Inc., launched its new lash collection. This new collection consists of eyelashes created in collaboration with some of the world’s most fearless women.

Recent Partnership In The False Lashes Market

• In December 2022, HB USA Holdings, Inc., partnered with Wincanton Group which is a leading supply chain solutions company, in order to provide U.K., e-commerce direct-to-consumer services.
• In June 2022, KISS Products, Inc., announced its partnership with BIA, which is an international rapper, singer-songwriter, and model for its fashion nails and false lashes ambassadorship. 

Recent Collaboration In The False Lashes Market

• In August 2020, House of Lashes collaborated with Patrick Ta, who is a renowned celebrity makeup artist in order to launch 4 strip lashes and 1 set of Individual lashes.

Recent Expansion In The False Lashes Market

• In October 2022, KISS Products, Inc., launched BEAUTIFY TIPS a new digital platform featuring all things related to beauty in order to meet the needs of discerning and diverse beauty consumers.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the false lashes market analysis from 2021 to 2031 to identify the prevailing false lashes market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the false lashes market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global false lashes market trends, key players, market segments, application areas, and market growth strategies.

 False Lashes Market Report Highlights