Farro Market

The global farro market size was valued at $178.9 million in 2020, and is projected to reach $513.8 million by 2030, registering a CAGR of 10.1% from 2021 to 2030. In 2020, the whole grain farro segment accounted for the highest share in the farro market.        

Farro, also known as ‘hulled wheat’ is among the most ancient cereal crops of the Mediterranean region. The term is used exclusively for three cultivated hulled wheat species: Triticum monococcum (einkorn), T. dicoccon (emmer) and T. spelta (spelt). Farro is sourced organically as well as conventionally.  

Increase in popularity of healthy convenience food products among consumers in the recent past has propelled the demand for staple grains. Consumers are shifting their preference toward organically sourced wholesome grains, owing to health, environmental, and ethical factors, which significantly contributes toward the growth of the farro market. This has led to an increase in the consumption of on-the-go meals which are majorly plant-based. Furthermore, consumers today demand enhanced taste experience with high quality, sustainable diets that have perceived health benefits. Due to this reason, there has been a noticeable shift from unhealthy products to healthy food products. This has consequently augmented the demand for farro. However, the yields for farro during harvest is comparatively lower as compared to other staple grains. This factor can potentially hinder the farro market growth.   

Owing to the outbreak of the COVID-19 pandemic, a massive disruption in the supply chain of the farro market was observed globally. This pandemic had a negative impact on the global farro market. It ridiculously pushed down the revenues of all the market players across the globe. The market players witnessed deteriorating condition in the second and the third quarter of the financial year 2021. 

According to the farro market analysis, the market is segmented into  type, nature, distribution channel, and region. Depending on type, the market is categorized into whole gain farro and semi pearled & pearled farro. By nature, it is bifurcated into organic and conventional. According to distribution channel, it is classified into online and offline retail. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA. 

By type, the whole grain farro category was the dominant segment in 2020 with 65.18% share. This is attributed to the fact that whole grains are wholesome and have a higher nutritional profile. However, the semi pearled & pearled segment is anticipated to grow at a faster rate during the farro market forecast period, owing to its rising culinary applications since it enables faster cooking time.  

On the basis of nature, the conventional category was the dominant segment in 2020 with 58.1% share in the market. This is attributed to the fact that conventionally sourced farro is relatively low priced as compared to its counterparts, and is largely used for selling. However, the organic segment is anticipated to grow at a faster rate during the forecast period, owing to increase in health consciousness among consumers, rise in consumer spending, and inclination toward non-GMO & pesticide-free grown products.  

As per distribution channel, the offline segment accounted for the maximum share in the farro market in 2020. This is attributed to the fact that supermarkets & hypermarkets provide high visibility and attractive assortment of plant-based products to consumers. This enables them to discover new variety and understand the labels and differentiate better among products. Furthermore, supermarket chains are one of the frequently visited stores for purchasing grocery items. Hence, this factor is expected to boost the sales of farro in the market. However, the online segment anticipated to grow at a faster rate during the farro market forecast period, owing to rising convenience for consumers and wider consumer reach due to brand websites. 

Region wise, Europe was the prominent region in 2020 due to tremendous popularity and substantial consumption of plant-based foods in the region. In addition, this region is one of the largest producers and consumers of farro and its products. In addition, growing interest in its nutritional content, increasing attention to local traditions and ancient foods from consumers, growing interest in agrobiodiversity conservation and diversification of cropping system has propelled demand in the region. However, North America is expected to witness a significant CAGR, owing to the American consumers growing inclination towards Italian food. Furthermore, owing to the lifestyle changes, consumers in this region have been more inclined toward health-conscious products, which include functional food grains and plant-based alternatives. 

Key benefits for stakeholders  

• The report provides quantitative analysis of the current Farro market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing Farro market opportunities. 
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network. 
• In-depth analysis and the market size & segmentation assist to determine the market potential.
• The major countries in each region are mapped according to their revenue contribution to the market.    
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the Farro industry. 

 Farro Market Report Highlights