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Feminine Wipes Market

Feminine Wipes Market Size, Share, Competitive Landscape and Trend Analysis Report by Age Group and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Feminine wipes are used for the cleansing of the vaginal region. Whereas other items of personal care, such as sanitary pads, are often used during menstruating, female wipes are designed for daily usage. A growing global awareness of genital cleanliness among women drives demand for the product. Early puberty is increasingly contributing to market growth at the macro level.  Feminine hygiene wipes are manufactured from non-woven materials are similar to those used in dryer sheets and are soaked in a solution of mild chemicals for purification. Women's wipes assist with urinary incontinence and bowel incontinence infections. With the beginning of the Covid-19 pandemic, the feminine wipes business has grown to make people conscious of personal health and cleanliness. The sales of wipes for women are expected to increase the feminine wipes market.                                                        

COVID-19 Impact Analysis

  • The advent of the global pandemic, COVID-19, has affected the face wash market positively. A feminine wipe is a personal hygiene product that takes care of the women's intimate areas. During the ongoing pandemic, the demand for feminine wipes has increased due to an increase in awareness towards personal health and hygiene in women.
  • As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
  • The production process for new batches of face wash had become a challenge for companies due to the limited availability of labour, disrupted supply of raw material, and logistic issue.

Top Impacting Factors

  • Gender inequality, unjust social norms, cultural taboo and poverty left menstrual and sanitary needs unregulated. During menstruation, girls are subjected to shame, harassment and social isolation. The taboo forces girls and women to adopt or to avoid using traditional women's hygiene products. Girls in Bolivia, for instance, have been reported to have used sanitary servings because they think that blood might cause sickness if they come into touch with other waste. In many cultures, tampons are maintained for married women in fear of girls being acceptable to their husbands.
  • Nowadays, consumers are more comfortable buying their products from e-commerce websites. E-commerce websites provide them with a variety of options to choose from, valuable discounts, a user-friendly interface and fast delivery on a demand basis. The products offered online are authentic and in the best interest of the consumer. After the COVID-19 outbreak, sales on e-commerce websites have seen a surge.

Market Trends

The development of eco-friendly feminine hygiene products is expected to attract consumers.

At present, there are major environmental concerns regarding the non-biodegradability of female hygiene products. However, it is a sustainable alternative to make progress on that market with the creation of environmentally friendly items such as natural fiber towels. The natural fibers, including organic cotton, banana fiber, jute and bamboo ethic, are widely distributed, biodegradable in nature and low carbon footprint. They are available in the natural environment. Furthermore, the usage of these fibers decreases the cost of producing hygienic serving. Menstrual fluid absorption is the fundamental purpose of a sanitary serving. The choice of a core material depends thus on how well the fiber is absorbed and retained. Similar to the synthetic superabsorbent polymer, alternatives such as bamboo fiber, jute fiber and bananas, combined with a cellulose-based hydro gel may give absorbance (SAP). A bio-based plastic produced from starch may also be used as a barrier sheet instead of non-biodegradable polythene and polyurethane.

Rising female literacy and awareness of menstrual health & hygiene.

Women were formerly little knowledgeable about women's issues, and discussions of the products of women's hygiene were seen as taboo among the social groups. Government awareness campaigns on the significance of menstrual hygiene habits, readily available goods and increased urbanization are pushing the growth of the worldwide female hygiene linen market. However, in addition to a lack of understanding of the benefits of female hygiene in impoverished nations, this reminder should also restrict the worldwide market in female hygiene because of allergies and women's sanitary illnesses.

Key Benefits of the Report

  • This study presents the analytical depiction of the feminine wipes industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the feminine wipes market share.
  • The current market is quantitatively analyzed to highlight the feminine wipes market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed feminine wipes market analysis on the basis of competitive intensity and how the competition will take shape in coming years

Questions Answered in the Report

  • Who are the leading market players active in the feminine wipes market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Feminine Wipes Market Report Highlights

Aspects Details
By Age Group
  • 5-15 Years
  • 16-30 Years
  • 31-35 Years
  • 46-60 Years
  • 61 Years Above
By Distribution Channel
  • Hypermarkets/supermarkets
  • Pharmacy
  • Departmental Stores
  • Specialty Stores
  • Online Retail
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

The Kimberly Clark Corporation, Johnson & Johnson Limited., Bodywise Limited,, Albaad USA, Inc., Corman S.p.A.,, Unicharm Corporation, Glenmark Pharmaceuticals Ltd., Laclede, Inc., Proctor & Gamble Pvt Ltd., Hindustan Unilever Ltd.

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Feminine Wipes Market

Global Opportunity Analysis and Industry Forecast, 2023-2032